The Elon Musk-owned X has a new main character — or, this time, two entire countries.
While the platform is no stranger to users from different countries trading barbs with their neighbors (see: the FIFA World Cup), what's happening between France and Japan has gotten a little ugly. As protests in France continue over the rising cost of living and demands for better learning conditions in schools, X users in the country began to fight back against Japanese users who blamed the unrest on Black and Arab people.
At the end of the day, it's ugly internet beef. But to understand why it's these two countries in particular, here's some context.
France's "Act 3" protests
France is in the middle of a major protest movement. It started in mid-September at a high school in Créteil, southeast of Paris, where students and staff were frustrated by a shortage of teachers and resources. Since then, parents and union members have joined high school students, and some demonstrations have ended in clashes with police using tear gas. On Oct. 6 alone, about 56,000 people marched through Paris.
Frustration over rising living costs and struggling public services has fueled the unrest, too. Given that mass movements like these create unruly environments, there has also been rioting and looting in the streets of Paris.
Because the protests are about the state of education in France, the turnout skews toward students — and Gen Z loves anime. As Bloomberg reports, a Sony Group study of anime watchers across 10 countries found that "79 [percent] of anime fans between the ages of 13 and 17" had watched more anime than the year prior, with 68 percent of Gen Z respondents saying the same. At Oct. 17 demonstrations in Paris, Lyon, and Montpellier, students carried the Straw Hat Pirates' flag from One Piece, along with references to Naruto, Dragon Ball, and Jujutsu Kaisen. One slogan going around declared, "The world will be saved by Otakus."
The Straw Hat Jolly Roger is not an uncommon sight at protests these days. In the show itself, the main character, Monkey D. Luffy, and his pirate crew spend much of their adventures fighting corrupt governments and freeing oppressed peoples. The flag, as a symbol of rebellion, has appeared at demonstrations in Indonesia and Nepal.
Ironically, though, some Japanese users on X did not like this. On Oct. 19, the X account Anime Spotlight shared a roundup of Japanese users who were angry that the flag had become associated with violent unrest. It’s unclear how widely that view is shared.
Some Japanese X users then blamed France's unrest on Black and Arab immigrants, often with slurs and images of monkeys or the trans-Atlantic slave trade. Those posts echoed anti-immigration talking points that circulate among right-wing influencers and politicians in Europe and the U.S., even though the protests are about underfunded schools.
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French users hit back, and they weren’t any gentler. Their posts, translated from French, have gone viral — primarily going after Japanese men, playing on stereotypes about brutal work culture, loneliness, and the sexualization of young girls in some anime and manga.
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While the beef started with Japanese users attacking Black people, plenty of the French jokes are racist, too.
Why France and Japan?
What makes the feud strange is that these two countries usually get along famously. Japan has long held a romantic view of France, and France has been one of manga's biggest markets in Europe. Their leaders have even gotten in on the anime fandom: In April, Japanese Prime Minister Sanae Takaichi and French President Emmanuel Macron struck the Dragon Ball Kamehameha pose together at a joint news conference.
In fact, Japan has its own fantasy version of France, so well known that there’s a name for the shock some tourists feel when the real city doesn't match it, called Paris syndrome.
The fantasy of what Paris and France are is part of the reason this feud kicked off. Many Japanese fans love an idealized "Western" version of Paris, not one with tear gas in the streets. Plenty of Westerners hold an equally idealized picture of Japan, largely shaped by anime, in which the country is viewed as polite, safe, quirky, and seemingly problem-free.
The lens through which many in the Western world view Japan is now being shattered, as the feud sheds light on some very real issues in the country.
It's been an open topic for a while now that foreigners can face less-than-stellar treatment in Japan. Nationalist party Sanseito won 14 seats on a "Japanese First" platform. In February, Takaichi’s Liberal Democratic Party won a landslide while taking a tougher line on immigration. A Stanford survey found that opposition to bringing in foreign workers rose to about 53 percent in February, roughly 17 percentage points higher than in 2022.
Takaichi became Japan’s first female prime minister last October and is a staunch conservative. Before taking office, she regularly visited Yasukuni Shrine. The shrine honors Japan’s war dead, including 14 convicted World War II war criminals. Takaichi also considers the late nationalist Prime Minister Shinzo Abe a mentor. Japan’s neighbors, especially China and South Korea, see the shrine as a symbol of the country’s wartime aggression.
Another well-documented part of Japanese culture that's being poked at is its work culture. The problem of overwork is serious enough that the government is required by law to report on it to parliament every year, and its 2025 white paper was the 10th such report. The first report, published in 2016, found that 22.7 percent of surveyed companies had employees logging more than 80 hours of overtime a month, the official threshold at which the risk of death from overwork becomes serious.
Relatedly, there is great concern over mental health. Japan recorded 19,097 suicides in 2025, the first time the yearly total fell below 20,000 since records began in 1978. That brought the suicide rate down to 15.4 per 100,000 people. Men accounted for 13,117 of those deaths, compared with 5,980 women. The picture is more complicated than overwork alone, though. Health problems were the most commonly cited factor, followed by economic struggles and family issues. And while overall numbers fell, suicides among children hit a record high in 2025 for the second year in a row, reaching 532.
The bigger picture
As stated, online beef between citizens of two countries is not new. This particular moment in digital culture is a bit different, as it targets the West's mythical image of Japan, shaped by anime, games, and the Japanese government’s own "Cool Japan" soft-power push.
Japan may be propped up as safe, polite, and a bit quirky, but its image, like every country's, has blind spots too. The same Western audiences that idealize Japan can overlook its immigration fights, its overwork crisis, its abusive justice system, or the way its wartime history is still contested at home and across Asia.
Race plays a part in which stories stick, too. Asian American immigrants, particularly from East Asian countries, are often held up in the West as model minorities, a "flattering" stereotype often used to justify continued oppression of Black American and Asian communities.
None of that excuses the racism flying both ways. Many of the posts from French users attacking the Japanese are no better than the posts they’re answering, and stereotypes about either country don’t add up to a fair critique of it. But the feud illustrates why a country’s pop culture exports rarely tell its whole story.
That’s true of Japan seen through anime, and of Paris seen through postcards.
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