• Apple's new iPhone Duo is inspiring viral internet memes.
• Social media is buzzing about cracked screens and doomscrolling potential.
• Here are some of the most creative memes about Apple's latest creation.

Apple's long-awaited iPhone Duo is here, and while a folding phone is nothing new, it's the company's first, and it has a waitlist a mile long.

However, Apple diehards with Duo already in hand are reporting issues with the folding screen, and some have posted about their buyer's remorse online.

The cracking screen

Early owners have reported cracks along the Duo's center fold, sometimes accompanied by a bright line of stuck pixels across one side of the inner display. Apple said the issue affects a "small number" of units and directed affected customers to AppleCare for replacements.

The reports have also generated crack-themed jokes and wallpapers online — though some widely shared images of damaged Duo screens have been altered or AI-generated.

One X account made a wallpaper for those who could not afford the Duo but would like to experience the crack.

In a statement to Business Insider, Apple said that the response to iPhone Duo from early users has been "incredibly positive."

"If users experience issues with their iPhone Duo display, they should contact AppleCare for a replacement," Apple said.

The crypto memes

The crypto world made a connection to the iPhone Duo when the official Crypto.com account posted earlier in October about how the folding phone would be perfect for traders.

The association soon became memes playing on the stereotype that crypto traders are delusional and unemployed.

The multi-screen design

Many believe that the iPhone Duo's multi-screen design will be hazardous to our already short attention span by allowing multiple activities at once.

While the Duo's 7.6-inch inner display supports two apps side by side, its 5.4-inch outer display can be used when the phone is closed.

That setup has also prompted jokes about what is known as a "performative male," referring to men publicly pretending to enjoy certain niche genres of books and music in order to attract women.

Another post, more of a real video than a meme, demonstrated the iPhone Duo's potential to exacerbate doomscrolling.

For anyone worried that one screen wasn't enough for your nightly scroll, Apple has a $1,999 solution.

• Simile raised $300 million to build models that simulate consumer behavior.
• CEO Joon Sung Park said users can define an audience and ask simulated consumers questions.
• Park said CVS and companies in finance and entertainment are already working with Simile.

Companies could soon have a new way to find out your shopping habits — by asking your digital clone.

Joon Sung Park, Co-Founder & CEO of Simile, an AI startup, told show host Molly O'Shea on the Sourcery podcast released on Monday that the company is building simulations of people that businesses can quiz about everything from products to marketing campaigns.

Park said the company is "creating a foundation model of human behavior that basically can take as input a description of a person or a group of people and then simulate what these people might do in different contexts," Park said.

"So they get access to this web interface where they can basically come in and define two things," Park added of existing users. "They can say who they want to talk to and what questions they want to ask. And really they can ask anything, and right now they can ask any number of questions."

Park said Simile raised $300 million in total at a $2 billion valuation.

Simile’s pitch comes as retailers turn to AI to get shoppers to spend. Amazon and Walmart have rolled out AI shopping assistants that answer questions, compare products, and recommend items, while retailers use customer data to personalize what shoppers see. Executives at both companies have said their AI tools are helping boost online sales.

Park said CVS has worked with Simile to better understand consumers, including their responses to store layouts and messaging. The startup also works with financial institutions and entertainment companies, Park said.

Simile maintains simulated panels for different industries and collects additional data when customers want to understand a specific population. Park said Simile's partnerships with organizations, including Gallup, which have access to actual humans who have agreed to participate, provide it with data from more than 40 million people globally. He said the company also uses behavioral information, such as transaction and mobility data, to train its models.

“If we can create simulations of people and be able to ask any questions at any time," Park said, "That becomes a superpower for these companies."