• Shopify CEO Tobi Lütke converted his underused wine cellar into an AI server room.
• Lütke's AI assistant researches topics and pulls together his Fitbit and calendar data.
• Lütke used heart rate data to identify his most stressful meetings and told the people involved.

The Shopify CEO didn't have enough wine to fill his cellar, but he had plenty of uses for an AI system.

Speaking with Alex Heath on an episode of the Sources podcast released on Wednesday, Tobi Lütke said he consulted his “inner 16-year-old” before converting the underused room into a home for computing hardware.

"So now I have a rack cellar, and it has like one of those GB300s from Dell in it," Lütke said. "So it is actually fully training models."

The GB300 refers to Nvidia's Grace Blackwell Ultra computing platform, which Dell has built into powerful computers designed to develop and run AI models.

Lütke said the setup allows him to run AI locally, working with sensitive information he can't send to an outside lab. The agent researches topics, prepares briefings, and gathers data about his daily life, he said.

“I think it's probably the most compelling product I've ever encountered in my life," Lütke said. "It runs a script that sort of makes a collection of all sorts of things, including my Fitbit data, and, you know, obviously has my calendar."

"It has a little app. It knows my geolocation," Lütke added. "For my hobby, I do a lot of health-style analysis, but then given that I have all this data, like I have heart rate data for, you know, for this, and I figured out who my most stressful meetings are with."

Tech bosses are finding increasingly personal uses for AI. Business Insider previously reported that Google CEO Sundar Pichai uses agents to follow internal discussions and computing usage. Apple CEO Tim Cook uses AI to summarize emails, while OpenAI's Sam Altman has turned to ChatGPT for parenting questions.

Lütke has also pushed employees to put AI to work. In a memo made public in April 2025, he said that all Shopify teams must demonstrate why they can't achieve their goals with AI before hiring new employees.

Asked by Heath whether he told the people he discovered were stressing him out, Lütke said: “Yeah. Totally.”

"It's like: here's the funniest thing I just find out — guess what?" Lütke said. "And then they didn't think it's nearly as funny."

• Nestlé's CEO drinks "at least" eight cups of coffee daily — and downs the first five by 10 a.m.
• Philipp Navratil enjoys his coffee black and cold and has only recently started dabbling in decaf.
• Despite a high caffeine intake, he said he sleeps about eight hours a night and wakes up at 6:30 a.m.

Lots of executives drink coffee. Few drink as much as Nestlé's CEO, Philipp Navratil.

"Before 10, I would have had five cups for sure," the CEO told Business Insider, adding that he typically has "at least" eight cups of coffee every day.

The CEO of the company behind more than 30 billion-dollar brands, including Nespresso and DiGiorno, said he likes his coffee black, cold, and without sugar. Navratil said he considers his go-to drink a "healthy beverage" and has only recently started dabbling in decaf.

Navratil said he starts with drinking water when he wakes up to make sure he's hydrated, and then switches to coffee. Starting his day with coffee is part of his routine, and he really "looks forward to that cup."

Top morning priorities

Navratil said he sleeps well despite his caffeine intake and tries to get eight hours every night, though he admits it doesn't always happen.

The CEO said he typically wakes up around 6:30 a.m. because he works best in the morning. He said he aims to get his most productive hours in before lunch.

"I'm better in the morning," said Navratil, who started working at Nestlé in 2001.

The CEO said he has his final cup of coffee after dinner, and typically drinks an espresso — although that cup might be decaf. Navratil said coffee is more of a "psychological thing" to him, anyway.

"I really enjoy coffee," Navratil said. "I just like the flavor."

• Nike CEO Elliott Hill said he schedules his personal and family time on his calendar.
• When he's not traveling, he follows a structured routine.
• He said his early workdays did not stop him from finding time for his kids.

Nike CEO Elliott Hill said he protects family time by scheduling them like work commitments.

Hill, who came out of retirement to lead Nike in 2024, said he follows a structured routine when he is not traveling.

"What time I try to get to sleep, what time I try to wake up. I get a workout in every morning, too. That helps keep me grounded and keeps me balanced," Hill told host Greg Byrne on the "You Got Byrned" podcast.

He said he makes a point of identifying what matters most to him and scheduling time for those priorities.

"I sat down, and I actually listed what was important to me: family, friends, my own personal — and then work — growth, and I put commitments underneath each one of those, and then I built them into my calendar," Hill said.

For example, he said he knew his work schedule meant he would miss his two kids before they headed to school, so he found other ways to show up for them.

"I knew I wasn't ever going to be there for breakfast with the kids because I was an early bird, and I was going to be in the office," Hill said. "But I did say I'm going to be home for dinner, and I had my admin build it into my calendar so that I would leave in time to be home for dinner."

He also blocks off parent-teacher conferences and other school events on his schedule, and said he would shift work trips when they overlap with those commitments.

"It all comes down to being very deliberate about what's important to us. Writing it on a piece of paper was very, very helpful, and then being planful enough to build it into your calendar. That's how I've always managed the balance," Hill said.

Hill joined Nike as a sales representative intern in 1988 and spent more than three decades in the company in a range of roles. He retired in 2020 after leading Nike's commercial and marketing operations, then returned in 2024 as CEO.

Other business leaders have also shared the systems and habits they rely on to stay organized.

Leah Solivan, a venture capitalist and the founder of TaskRabbit, told Business Insider in April that she uses six color-coded calendars to stay on top of her day.

The cofounder and CEO of Fishwife, Becca Millstein, told Business Insider in September that she does not hold company meetings without a written agenda.

Allie K. Miller, the CEO of Open Machine, told Business Insider in early October that she'll take regular "Claude walks," during which she'll walk for an hour while talking to AI or taking a call.