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Former Louis Vuitton employees share 6 common mistakes they saw customers make when shopping at the luxury retailer

28 October 2026 at 13:24
Louis Vuitton storefront with three arched display windows facing a cobblestone street.
Three former Louis Vuitton employees shared common mistakes they saw customers make when shopping in-store.

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  • We asked former Louis Vuitton employees about the most common mistakes they saw customers make.
  • They said shoppers often overlooked proper bag care or prioritized price over practicality.
  • Other mistakes included waiting too long for limited-edition pieces and expecting any discounts.

Shopping at Louis Vuitton can feel intimidating, especially for a first-time customer.

The French luxury house, founded in 1854, is known for its handbags, luggage, and signature LV monogram. Even though these pieces are widely recognizable — and worn by celebrities like Emma Stone and Zendaya — many come with price tags in the thousands. For a purchase that expensive, it can be helpful to know what to expect before you shop.

Business Insider spoke with three former Louis Vuitton employees about the most common mistakes they saw customers make. Here's what they said.

Louis Vuitton shoppers shouldn't expect to find discounts at its stores.
Louis Vuitton storefront glows inside an airport terminal concourse beside seating areas and overhead gate signs.

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Shelley Alvarado, a former sales associate and keyholder manager at a Louis Vuitton location in Topanga, California, said customers would often come into the store and ask if any items were on sale.

"I think that people assumed that there would be sales, and there wasn't a sales section at all. Louis Vuitton never went on sale," Alvarado told BI.

According to Louis Vuitton's website, that is still the case. The brand does not offer discounts on its products.

Waiting too long on limited-edition items is risky.
Louis Vuitton window display with mannequins wearing monogram apparel and holding a monogram handbag.

Andrei Antipov/iStock

Eddison Brown, a former Louis Vuitton client advisor in Los Angeles, said he would encounter customers who waited too long to purchase special collaborations and limited-edition drops, ultimately missing their chance.

"If you want something that's a limited drop, you have to be adamant about purchasing that right away because it'll be gone before you know," Brown told BI.

He also recommended building a relationship with a client advisor. These are employees who develop one-to-one relationships with customers, and can be a resource for information about upcoming products.

Choosing price over practicality is a big mistake.
A close-up of a Louis Vuitton handbag and monogram-patterned outfit with gold buttons under a black coat.

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Given the high price of luxury bags, it can be tempting to choose the less-expensive option. However, Dominique Danielle, a former Louis Vuitton employee in the Philadelphia area, said that sometimes meant customers ended up with a bag that didn't actually fit their needs.

"Customers would default to a less expensive option or bag without considering whether it actually fits their lifestyle," Danielle told BI.

Some customers, she said, later returned bags after realizing they couldn't fit everything they needed to inside. She recommended being open to an associate's advice rather than assuming a different size suggestion was an attempt to upsell them.

Thinking a bag will look brand new forever is unrealistic.
A person in sunglasses carries a Louis Vuitton monogram tote with a small round pouch and a teddy bear charm.

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A Louis Vuitton purse isn't necessarily supposed to look the same years after you buy it. For instance, Danielle explained that the untreated cowhide trim on bags like the Neverfull and Speedy naturally darkens with use.

"The idea of it is to get darker and show the wear and show just the journey of the bag," Danielle told BI.

Brown also said that aging can add character to a bag, especially when it's passed down through generations.

That said, customers should not treat expensive bags as indestructible.
A white Louis Vuitton handbag with a pale pink handle is displayed in a boutique window with colorful decor.

MikeDot/iStock

The former employees all told BI that a high price tag doesn't mean customers should skip proper care and maintenance.

"Making this investment doesn't eliminate the need for care. It actually requires more of it because you have something that's precious and delicate and expensive," Danielle told BI.

Danielle emphasized the importance of storing these luxury items in their dust bags when not in use. Brown also recommended being mindful of exposing bags to rain or severe weather.

Feeling intimidated by the luxury environment is unnecessary.
Louis Vuitton storefront with illuminated display windows showing handbags and accessories behind glass.

tupungato/iStock

All three former employees said customers sometimes seemed intimidated by the luxury environment or worried about how associates perceived them based on their appearance.

"I think that they assumed that the salespeople were judging them right when they walked into the store, which wasn't the case at all," Alvarado said.

To help shoppers feel more comfortable in the environment, Brown encouraged them to browse and ask associates any questions they had about any item.

Read the original article on Business Insider

Stylists share 11 items you should get rid of from your fall wardrobe

27 October 2026 at 14:15
Woman wearing hoodie with oversized leather jacket holding hands with man wearing leather coat, cargo pants, athleisure
Certain styles will be especially trendy this fall, but others may be falling out of favor.

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  • We asked three stylists to share which wardrobe items people may want to reconsider this fall.
  • Personality-driven pieces are replacing the quiet luxury trend, the experts said.
  • Baggy and chunky styles could be getting a more refined update this fall.

As the leaves change colors in autumn, wardrobes tend to shift too.

Although adding warmer tones and heavier layers may be typical updates, other parts of your cozy fall transformation may be worth reconsidering this season.

Business Insider asked three professional stylists which wardrobe staples are starting to feel dated and what they recommend wearing instead.

Here's what they had to say.

Sweaters with shoulder details could replace bulky cable-knits.
Colorul lime and orange sweater with gingham orange jacket over it
You may want to save the chunkier knits for next season.

Edward Berthelot/Getty Images

Fashion is leaning away from dropped shoulders and oversized, bulky shapes in heavy-textured sweaters, said David Zyla, stylist and author of "Color Your Style."

Instead, the stylist recommends reaching for structured sweaters that bring the volume higher up on the body through more defined shoulder details.

This might look like styles with "built-in shoulder pads and strong horizontal boat-neck seaming or balloon sleeves," Zyla told BI.

Wearing baggy everything may not be in style this fall.
Person wearing baggy brown coat, baggy brown pants

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According to Fred Kim, a New York-based stylist, wearing baggy clothing from head to toe is fading in popularity. There's no need to rid your closet of relaxed pieces entirely, though.

Instead, the stylist recommends being more intentional about where you add volume.

"I think a modern approach would be just kind of getting rid of the oversized items and just keeping it a little more refined, or choose one area to create volume," Kim said.

For instance, he recommends pairing a fitted T-shirt with a relaxed trouser or a straight-leg jean with a looser-fitting jacket.

Consider replacing low ankle booties with taller boots.
Heeled brown suede ankle boots with pants tucked in
Some ankle boots could be challenging to style.

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Wardrobe stylist Rachel Varney said booties that dip down too low on the ankle are starting to feel outdated.

"I just think that maybe it's better to keep our ankles covered for the fall," Varney told BI.

She also said booties with a side zipper can create an especially awkward gap between the shoe and the pants, which can create a less-flattering silhouette.

Instead, the stylist recommends opting for boots that come up higher on the ankle.

Bodycon and cutout dresses are giving way to more romantic, vintage-inspired designs.
Woman wearing bodycon black dress, sunglasses, holding burgundy bag

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Tight bodycon silhouettes, plunging necklines, and cutout designs are stepping aside as softer, more romantic styles start to trend, Zyla said.

"This version of sexy this season is all about movement," the stylist told BI. Think vintage-inspired dresses with dropped waists and rich details like embroidery, beading, fringe, tulle, and velvet.

It might be time to put away the moto jackets.
Woman wearing brown moto leather jacket

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Moto jackets have been around for a while, Zyla said, and it might be time to replace them with something more modern.

The stylist suggested tailored, shrunken, and cropped fitted jackets as updated alternatives.

Funnel-neck jackets are an especially notable style this season, he said, appearing on everything from utility bombers to cropped silhouettes.

"Beyond the regal chic connotation of the tall, stiff collar, it's also a super-practical solve in keeping the neck warm," Zyla told BI.

The quiet-luxury trend is taking a backseat to bolder pieces.
Simple brown pants, brown leather bag, sandals

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Several of the stylists BI spoke with agreed that quiet luxury — which focuses on understated, minimalist fashions — is on its way out this autumn. Kim said the more neutral, uniform looks can feel a little too predictable.

"I just feel like we need to kind of liven up the wardrobe a little bit," Kim told BI. He recommended incorporating more color and texture, maybe even by bringing vintage pieces into your wardrobe.

Cargo pants with too many pockets might be wearing out their welcome.
Man wearing cargo pants, jacket

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According to Kim, cargo pants with too many pockets or zippers can feel outdated. Utility styles are still relevant, he said, but may be best done more simply.

"I would probably look for a relaxed cotton twill trouser with one or two subtle pockets, where you still get the functionality but you're not looking like you're heading into the woods or something," Kim told BI.

Swap daintier jewelry for a statement brooch.
Woman with sunglasses, watches, simple necklace

Moritz Scholz/Getty Images

"I think it's time to put the dainty, minimalist multi-layered chain necklaces in a drawer and use your jewelry box to store some focal-point brooches," Zyla told BI.

There are a lot of options, he said. Brooches are showing up in a variety of designs, from autumnal motifs like leaves, pinecones, and acorns to more classic florals.

The stylist also suggests experimenting with placement rather than simply pinning one to your collar. Try adding a brooch to a handbag, using one to pin a cardigan closed, or placing one at the waistline of a dress.

Chunky sneakers could be replaced by slimmer options.
Chunky white and gray sneakers with sweatpants

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Varney and Zyla both agreed that platform, clunky sneakers are worth skipping this season.

Chunkier styles can look especially clunky when paired with dresses, Varney said, and they also are often not as flattering as slimmer-fitting shoes.

Instead, the stylist recommends slimmer or sportier sneakers for a sleeker look. Zyla said satin sneakers are another solid footwear option gaining attention this season.

"These hybrid shoes feature soft satin finishes, really sleek low-profile silhouettes, and iconic lace-up ribbon ties," Zyla told BI.

Consider taking a break from athleisure as everyday clothing.
Two people with light yellow sweatpants, leather bags

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Workout clothes as everyday wear is something Kim would love to see less of this season, particularly on men.

Comfort is still important, but the stylist recommends choosing more intentional fabrics, such as cotton, over synthetic materials that can sometimes read as overly casual.

Basic leather styles may take a backseat to funkier options.
Man in leather jacket holding folder

Edward Berthelot/Getty Images

Leather has been a longtime wardrobe staple in shoes, bags, and belts, but this season might feature more fun twists on the classic material.

For example, Zyla said, croc-embossed leather is gaining traction this fall.

"We're seeing it in leather jackets. We're seeing it in bags and skirts and handbags," Zyla told BI. The textured finish offers a more interesting alternative to basic leather this fall.

This story was originally published on September 15, 2026, and most recently updated on October 27, 2026.

Read the original article on Business Insider

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