Before running for U.S. representative, Bobby Pulido had already toured the communities in his Texas border district. He spent 31 years as a tejano and regional Mexican singer, performing solo and with his father, the legendary musician Roberto Pulido. In South Texas everyone knows the performer: they grew up with his hit Desvelado, they danced and fell in love to Se murió de amor. But for the past year Pulido has shown a new side—one some support without hesitation and others are still weighing as an option on the midterm ballot: that of politician.

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When Republican Greg Abbott was re-elected governor of Texas in 2022, his margin over opponent Beto O’Rourke was nearly 11 percentage points. Less than a month before the midterm elections, however, polls no longer show him with a comfortable lead. Survey averages put Democratic candidate Gina Hinojosa just over two points behind and rapidly closing the gap, raising alarm among Democrats over the need to boost campaign funding in the final stretch.

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