Digital models modified Flávio Bolsonaro’s event photography to artificially expand audiences and simulate support from female voters.

The Brazilian presidential election has become an arena for modern, dirty digital tactics. Senator Flávio Bolsonaro, representing the Liberal Party (PL), has centered his campaign strategy around coordinated digital reach and automated content production.

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Rather than working as a traditional political campaign of physical rallies, the operation relies heavily on digital distribution infrastructure across social media platforms.

Flávio’s strategy operates through two main mechanisms. First, the campaign uses synthetic consensus tools, automated social media accounts, AI image generation, and digital avatars to simulate organic public backing.

Second, the campaign benefits from algorithmic distribution asymmetries on digital platforms, which amplify far-right material while placing system restrictions on competing political content.

Collected evidence by independent researchers, journalism networks, and electoral authorities indicates that systemic digital manipulation and platform-level infrastructure played a decisive role in shaping voter perception and electoral engagement in Brazil.

Industrial Bot Networks

A core component of Flávio Bolsonaro’s digital strategy involves the commercial purchase of automated networks designed to manufacture artificial public support.

An investigation by The Intercept Brazil revealed that Flávio Bolsonaro paid Elytron, a cybersecurity firm, to carry out data collection and voter identification to spread rumors and create fake accounts.

These automated tools operate primarily across WhatsApp, Instagram, and X, generating synchronized posts and artificial engagement to bypass standard organic distribution patterns.

This infrastructure uses astroturfing techniques to alter online public discourse. By deploying thousands of automated accounts programmed to post identical messaging scripts, the campaign artificially inflates engagement metrics, pushes specific political hashtags into regional trending lists, and floods comment sections on public news pages.

This creates a false impression of widespread popular momentum, designed to sway undecided voters through perceived consensus.

Technical evaluations submitted during electoral court proceedings reveal the scope of these automated operations. Data presented to electoral monitors shows coordinated account clusters posting at frequencies humanly impossible without software automation.

Deepfakes, AI Avatars, Demographic Manipulation

Various social organizations and media outlets have denounced the deployment of AI image and video generation tools as another facet of Flávio Bolsonaro’s digital strategy.

A prominent example occurred during campaign launch events, where the campaign broadcast an AI-generated digital avatar of former president Jair Bolsonaro endorsing his son’s candidacy. This technique allowed the campaign to maintain the political presence of the former president Bolsonaro in public events despite judicial rulings restricting his direct participation in political activities.

In addition, the campaign used AI tools to manipulate visual documentation of campaign gatherings. Documented instances show event photography processed through image generation models to alter crowd compositions.

These AI modifications included scaling up crowd sizes to exaggerate physical attendance and digitally swapping male attendees with female faces. The primary objective of this demographic engineering was to simulate broader support among female voters, a demographic group where polling data consistently showed lower support for the candidate.

An investigation by a Brazilian media outlet identified more than 50 TikTok videos altered using AI, specifically on-the-street interviews in which subjects claimed they would vote for Flávio Bolsonaro. These videos garnered over 7 million views, yet in only 18% of them did the platform indicate that the individuals featured were AI-generated.

While Brazilian law prohibits the use of AI-generated videos in political campaigns, it is difficult to determine when such content is created by third parties with no direct affiliation to the campaigns.

Disinformation and Aggressive Public Discourse

Flávio Bolsonaro’s public communications strategy relies heavily on coordinated attack campaigns directed against President Luiz Inácio Lula da Silva and the Workers’ Party (PT).

The Flávio campaign’s public messaging routinely utilizes sensationalist allegations and targeted attacks. Online networks affiliated with the campaign circulate manufactured claims regarding public safety, economic stability, and social values, framing the current administration in terms of moral crisis.

On Sunday the 18th, the public debate between the two candidates took place, and Flávio Bolsonaro spent most of his time attacking Lula during his turns to speak.

Throughout the debate, Flávio was sarcastic and mocking toward President Lula; he attempted to intimidate him physically, to which Lula responded by moving away, stating that he did not want to be near either Flávio or the Bolsonaro family.

Furthermore, when the discussion turned to public safety, Flávio claimed that Lula is the preferred candidate of organized crime, pointing out that Lula received a large number of votes from within the country’s prisons. Lula replied, “I want 100% of them to vote for me -even your father,” a reference to the fact that Jair Bolsonaro is currently incarcerated.

This aggressive messaging strategy directly impacts the broader political environment. By flooding public discourse with inflammatory claims, the campaign creates heightened polarization, distracts from substantive legislative evaluations, and systematically delegitimizes established democratic processes and electoral monitoring bodies.

Meta’s Structural Bias in the Campaign

The Brazilian presidential race was shaped by asymmetries within Meta’s platforms, including Instagram, WhatsApp, and Facebook.

Filings submitted to the Superior Electoral Court (TSE, in Spanish) by President Luiz Inácio Lula da Silva’s legal team documented clear disparities in how content from both campaigns was handled by the different platforms.

A primary issue involved Meta’s generative AI features. When users requested campaign materials incorporating Lula’s official ballot number, 13, the system repeatedly rejected the prompts, citing political content restrictions. Conversely, identical requests containing Flávio Bolsonaro’s candidate number, 22, were routinely processed, generating promotional material for the far-right campaign.

In other instances, the AI tool inserted Bolsonaro’s electoral number into completely unrelated image requests. Following formal complaints, the Superior Electoral Court ordered Meta to ensure equal treatment. Meta attributed these outcomes to technical errors and implemented broad restrictions on political image generation.

Internal Meta communications revealed that technical errors caused Lula’s official Instagram profile to be excluded from platform search results and recommendation engines, while Flávio Bolsonaro’s profile remained fully discoverable and actively recommended to users. Furthermore, internal technical escalations confirmed that temporary account restrictions had hindered the reach of Lula’s messaging assets.

Regulatory Imperatives and Popular Sovereignty

The execution of Flávio Bolsonaro’s digital presidential campaign illustrates the evolving mechanics of far-right electoral operations.

By combining commercial bot procurement, generative AI deepfakes, coordinated public attacks, and platform-level algorithmic advantages, the campaign constructed a heavily synthetic media environment designed to influence voter perception.

These developments underscore the limitations of existing legal and regulatory frameworks in addressing digital campaign manipulation. While judicial interventions by the Superior Electoral Court forced technical corrections, reactive oversight remains insufficient to counteract real-time automated suppression and algorithmic imbalance.

Protecting democratic processes requires structural regulatory reform, including mandatory algorithmic transparency, strict auditing of generative AI systems, and clear accountability standards for global technology corporations operating within national borders.

Exposing the mechanics of digital manipulation through independent research and data-driven journalism remains essential to safeguarding electoral integrity against automated distortion and platform bias.

Sources: Brasil de Fato – Agência Brasil – Gov.br – O Globo – Folha de S.Paulo – O Estado de S.Paulo – El País – CNN Brasil – EFE – Instituto Tricontinental – La Base América Latina – Diario Red – The Intercept – El Salto

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