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45 years ago McDonald's debuted its popular McRib. Now, it's back again after countless rereleases.

27 October 2026 at 17:52
mcrib mcdonalds
McDonald's McRib is a limited item that appears on the menu irregularly.

Erin McDowell/Business Insider

  • McDonald's brought back the McRib for a national farewell tour in the fall of 2022. 
  • The McRib has had at least three other farewell tours and has been on and off menus since 1981.
  • It's returned to menus every year since 2023 and is back in select cities on October 27.

When bidding fans a final goodbye, the McRib appears to be taking cues from rock bands like The Who and KISS. The bands are known for farewell tours that didn't stick. The iconic McDonald's sandwich is also pulling a fast one with fans. 

In 2022, McDonald's said the barbecue-slathered boneless pork hoagie would say goodbye to fans in an event billed as the McRib's farewell tour. But the McRib returned to select McDonald's locations in November 2023, and has made similar returns every year since. In fact, the chain announced it will release the McRib again in October in select cities.

For 45 years, the McRib sandwich has been popping up randomly on the McDonald's menu. 

Here's a look at the history of the sandwich. 

Mary Meisenzahl and Nancy Luna contributed to an earlier version of this story.

The origin story of the McRib is tied to the success of another iconic McDonald's menu item: McNuggets.
mcdonalds chicken nuggets

Erin McDowell/Business Insider

After McNuggets were introduced in 1979, franchisees couldn't get enough of them and demanded another hot product to sell.

A nationwide chicken shortage left some franchises without McNuggets, so McDonald's chef René Arend created a fast, affordable alternative.

Arend was inspired to create the McRib after a trip to South Carolina, where he ate local barbecue.
Barbecue

Facebook/Hecky's Barbecue

The design for the McRib used new technology to create a "restructured meat product" developed by Richard Mandigo at the University of Nebraska, NPR reported.

Arend designed the McRib's shape to "look like a slab of ribs," and while the product is made with pork, it doesn't include any actual rib bones.

The McRib officially debuted in test markets in 1981.
McRib debut 1980s

McDonald's

Made with boneless pork, barbecue sauce, onions, and pickles, the menu item sparked early interest from customers nationwide.

However, while customers showed up to try the McRib for the first time, not many returned for repeat visits, and it disappeared from menus in 1985.

"The Simpsons" gave the McRib a permanent place in pop culture with a 2003 episode parodying the sandwich, titled "Ribwich."
Simpsons Ribwich McRib

Fox

That same year, McDonald's introduced a mini version of the sandwich, the McRib Jr.

McDonald's took the McRib on three farewell tours in 2005, 2006, and 2007.
mcrib 2010
A McRib sign is seen at a McDonald's restaurant on November 3, 2010 in San Francisco, California. The sandwich arrived on the menu for the first time since 1994 and is offered at all McDonald's nationwide for a limited time until December 5, 2010. The McRib was first introduced in 1981.

David Paul Morris/Getty Images

The McRib found success as a limited-time offer. In 2007, McDonald's sold 30 million sandwiches, Maxim reported.

In 2008, devoted McRib fan Aaron Klein started the McRib Location website that used crowdsourced tips to help people find the sandwich at select locations nationwide.

In 2020, the McRib returned to menus nationwide for the first time in eight years.
McRib

Photo by David Paul Morris/Getty Images

"The McRib has been a beloved menu item at McDonald's since its inception nearly 40 years ago," Linda VanGosen, McDonald's vice president of menu innovation, said in a statement at the time.

"There's nothing quite like the taste of the McRib. To our customers, it's become more than a delicious, saucy moment … it's a season, and it's taking the internet by storm. That's why this year we're proud to serve the McRib nationwide for everyone to enjoy."

The launch proved successful and boosted sales that were declining amid the COVID-19 pandemic, Restaurant Business reported.

We tried the McRib for ourselves and didn't quite get the hype.
mcrib held by author

Erin McDowell/Business Insider

During the pandemic, chains including Burger King and KFC turned to nostalgia, offering customers familiar comforts during an uncertain time.

However, despite the hype, we were a bit underwhelmed.

The rectangular pork patty reminded us of the sausage McDonald's uses on its breakfast sandwiches, while the pickles and onions tasted crisp and fresh.

We enjoyed the toppings, but the sandwich was missing the barbecue flavor we expected — likely because it arrived with barely any sauce, unlike the much saucier McRibs seen online. This could've been a restaurant-specific error at the time, but we haven't been back to reorder it since.

In 2022, McDonald's announced that the McRib was heading out on yet another "Farewell Tour," suggesting the cult-favorite sandwich might be gone for good.
mcrib
A McRib is seen at a McDonald's restaurant on November 3, 2010 in San Francisco, California.

David Paul Morris/Getty Images

But yet again, the sendoff didn't stick.

The McRib returned to menus in 2023, 2024, and 2025, continuing the long-running cycle of limited-time disappearances and comebacks.

However, unlike previous years, the McRib was only available in select cities in 2025.

Despite its many supposed farewell tours, McDonald's is relaunching the McRib once more in 2026.
mcrib mcdonalds
McDonald's McRib is a limited item that appears on the menu irregularly.

Erin McDowell/Business Insider

After years of dramatic goodbyes and limited-time returns, McDonald's brought the polarizing pork sandwich back once again in 2026.

Starting on October 27 at select locations in cities including Los Angeles, Chicago, Miami, Atlanta, Philadelphia, and Dallas, fans can purchase a McRib for a limited time, the company told USA Today. Customers in other cities are encouraged to check their McDonald's app for availability.

Its latest comeback proves the McRib's strange staying power.

Every time it disappears, fans wonder whether this will finally be the last time — and head to their nearest location to try it for (possibly) the final time.

Read the original article on Business Insider

Sweetgreen is going to pay its top store managers more than $200K a year

27 October 2026 at 16:00
Sweetgreen storefront with sidewalk dining tables and several patrons seated outside on a city street.
Sweetgreen is rolling out a new pay and incentive plan for 2027.

Heather Diehl/Getty Images

  • Sweetgreen just rolled out a new incentive and compensation plan for restaurant managers.
  • A higher base salary and new revenue-share bonus could push top performers above $200,000.
  • "As we approach 300 restaurants, we're betting big on our Head Coaches," CEO Jonathan Neman said.

Sweetgreen restaurant managers are about to see some more sweet green.

The salad bowl chain said Tuesday it is rolling out a new compensation and incentive plan for the new year that would raise annual pay for managers of high-performing locations to more than $200,000.

"This sets Sweetgreen up to be in the top tier of restaurants for total compensation for general managers," chief operating officer Jason Cochran told Business Insider. "Our ability to be able to attract, retain, and also inspire many of our internal team members to want to be head coaches — I think it's going to be meaningful for many years to come."

Managers need to have at least three years on the job to be eligible for the highest pay bands, and a new revenue-share bonus will directly reward leaders when their location beats it sales goals, the company said. Managers may also receive shares of Sweetgreen stock based on their performance.

Cochran said the typical tenure of restaurant managers ranges from three months to 10 years, and that store teams consist of about 25 to 50 employees.

"One of the shift leads was telling me they heard the news and how excited they were for their career at Sweetgreen," he said. "She's been with us six years."

The company also said the changes at the top are part of a larger push to improve talent retention and training within the chain.

"Great leaders build great teams, and great teams build a great business. As we approach 300 restaurants, we're betting big on our Head Coaches," co-founder and CEO Jonathan Nemen said in a statement. "The restaurant industry has always been one of the great engines of opportunity, and we want to make that real for thousands of people."

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4 mistakes people make when they order wine at restaurants, according to a sommelier

27 October 2026 at 13:15
server pouring a flight of different wines
Ordering wine doesn't have to be intimidating or difficult.

Carlo Prearo/Shutterstock

  • As a sommelier, I love trying new wines at restaurants, but they're not all winners.
  • Many miss out on Italian whites, which are some of the most underappreciated wines in the world.
  • Skip bottles from popular wine regions and order from their neighbors instead.

It can be overwhelming to be handed an extensive wine list at a restaurant. Multiple pages with small print can be an overload of information — anxiety ensues, and you're not sure what to order.

But as a sommelier, I've trained to understand all those little details, so you don't have to.

Here are the mistakes I see people make when ordering wine — plus advice for what to do instead next time you're dining out.

Ordering something they can readily buy at their local grocer
glass of red wine and an italian pizza on a table

Shebeko/Shutterstock

Sommeliers work hard to curate thoughtful and interesting wine lists at restaurants. If you can get the wine at your grocery store or any retailer you frequent, skip it while you're out.

Dining out is a time to explore and discover something new. This can be a grape you've never had, a producer you've never heard of, or a wine from a new-to-you region.

Sure, you've had a Tuscan red wine, but have you had a red wine from Oltrepò Pavese made from pinot-noir grapes? At Italian restaurants, I always look out for bottles of La Genisia pinot.

Exclusively sticking with overpriced bottles from major wine regions
sign for napa valley in california

Ritu Manoj Jethani/Shutterstock

Bordeaux is widely considered one of the finest wine regions in France, and Napa Valley reigns supreme in the US. So, it's no surprise that their wines often have price tags to match their elite status.

Instead, I always look for areas near these benchmark regions to expand my horizons and save a few bucks.

Just outside Bordeaux is a region called Cahors, which is known for making wines from the malbec grape. Crocus Wines is a reputable brand to try.

In terms of Napa alternatives, I tend to reach for bottles from the Anderson Valley in Mendocino. Classic producers include Goldeneye Winery and Husch Vineyards.

Only ever ordering white wines within their comfort zone
server pouring a glass of white wine

guys_who_shoot/Shutterstock

Ubiquitous, "comfort zone" white wines like chardonnay, sauvignon blanc, and pinot grigio tend to have cultlike followings.

If you're open to branching out and are in a white-wine rut, I say start by taking a closer look at the menu. For example, Italy has a treasure trove of "under the radar" varieties.

The country is home to over 1,000 native grape varieties, but my favorite Italian regions to look for on menus include Sicily, Collio, and Lugana.

Planeta and Monteleone are two of my favorite brands in Sicily. Primosic and Terre del Faet are top producers in the Collio region. And in Lugana (an all-white wine region), Ottella and Selva Capuzza reign supreme.

There are so many great varieties worth trying if you know a few keywords to look for.

Going for the full-bodied, high-alcohol reds
People toasting red wine glasses
There's nothing better than a chilled red on a warm day.

anatoliycherkas/Getty Images

Over the years, I've observed that American wine drinkers really like big, assertive reds.

The problem with ordering such wines at many restaurants is that the bottles are often too young. They'd benefit from some aging, but restaurants need to sell their wines, so it's a bit of a conundrum.

My solution is to dapple with light-bodied reds that are ready to drink when bottled. The best examples include gamay, Cinsault, and valdiguié wines.

Some of my favorites include Camins 2 Dreams' gamay, Two Shepherds' Cinsault, and J. Lohr's valdiguié.

If it's hot out, consider enjoying these reds lightly chilled. Have the sommelier put the wine on ice while you peruse the menu and order your food.

By the time your appetizers are served, the wine will be ready to enjoy.

This story was originally published on September 15, 2024, and most recently updated on October 26, 2026.

Read the original article on Business Insider

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