A right-wing ad says ‘liberals are the new racists.’ What does that make the GOP?
“Liberals are the new racists,” according to an unintentionally comical political ad that aired during the World Series this week.
The ad plays out of context clips of three women of color (Rep. Alexandria Ocasio-Cortez, D-N.Y.; Rep. Ilhan Omar D-Minn.; and “The View” co-host Sunny Hostin) speaking about race, cut together with a horror movie aesthetic. Then comes the ad’s real message: “Today’s liberals are full of hate. They hate America. They’re obsessed with skin color,” says an unnamed female narrator obscured by shadow. “I can’t even show my face, because my skin is white and they’ll spew hate at me,” she laments.
Days before the midterm elections that will serve as a referendum on the job performance of America’s most abjectly racist president in a century, I couldn’t help but wonder who ponied up the reported $550,000 it costs to air a 30-second spot during this year’s Fall Classic.
If “liberals are the new racists,” according to America Next, who are the old racists? Maybe it’s the people at the highest positions of power and influence in the Grand Old Party and the MAGA movement?
New York Times reporter Ken Bensinger posted to X that the ad was paid for by America Next, a PAC created by former Republican Louisiana Gov. Bobby Jindal. According to its website, America Next is “not focused on elections” but rather “winning the war of ideas.” Bensinger also cited Federal Elections Commission data showing America Next paid $250,000 to a firm called Breakthrough LLC for the specific purpose of “opposition” to the Democratic candidate for Senate in Michigan, Abdul El-Sayed. The Guardian reported that Breakthrough was founded by former Jindal aide Timmy Teepell, whose son Tommy went viral after asking El-Sayed if he’d denounce the Muslim Brotherhood at a campaign event earlier in October. (Neither of the Teepells, nor America Next responded to The Guardian’s request for comment.)
It’s particularly ironic for Jindal, the son of immigrants from India, to bankroll an ad accusing the left of being “racist” and “obsessed with skin color.” It has, after all, only been a month since MAGA’s recent heated debate over whether Indian Americans can ever be “real Americans,” which was sparked by a Republican candidate’s outrage at a photo of nonwhite University of Texas football fans.
And the irony is further enhanced by the fact that among the defining features of the second Trump administration — which also include unprecedented levels of corruption, illegal foreign incursions and killings without due process, repeated violations of Americans’ constitutional rights and a vast censorship industrial complex — is the complete normalization of the kind of gutter racism that, prior to President Donald Trump’s political rise, had been pushed toward the fringes of society.
On Wednesday, the Trump War Room X account (the Trump White House’s more overtly political account) quote-posted an official White House account post warning, “The chaos, looting, and destruction we’re watching [in France] is exactly the future radical Democrats are pushing for America.” To drive home its point, the War Room account posted a photo of Trump with the caption, “Which way Western Man?”
For the uninitiated, “Which Way, Western Man?” is the title of a book published in 1978 that has become a foundational text for the neo-Nazi movement. It praises Adolf Hitler, advocates for violence against Jews and Blacks; quotes liberally from the antisemitic forgery, “The Protocols of the Elders of Zion;” and likens birth control to “the knife by which [the] civilized White man is cutting his own throat.” (That line, in particular, is evocative of a post Charlie Kirk wrote the day before his assassination: “Islam is the sword the left is using to slit the throat of America.”)
It must be said that this is hardly the first time the Trump administration has embraced Nazi sloganeering in its political outreach. The Department of Homeland Security has already put many “Which way Western Man” posts on the internet. It even used the white supremacist marching song “By God We’ll Have Our Home Again” on its social media accounts back in January.
But if “liberals are the new racists,” according to America Next, who are the old racists? Maybe it’s the people at the highest positions of power and influence in the Grand Old Party and the MAGA movement?
For the uninitiated, “Which Way, Western Man?” is the title of a book published in 1978 that has become a foundational text for the neo-Nazi movement. It praises Adolf Hitler, advocates for violence against Jews and Blacks and quotes liberally from the antisemitic forgery, “The Protocols of the Elders of Zion.”
At a GOP get-out-the-vote rally in Michigan on Monday, Health and Human Services Secretary Robert F. Kennedy, Jr. — noted anti-vax maniac and serial fabulist — went on a fact-bereft and racist rant seemingly directed at El-Sayed, saying, “There are five hundred million Arabs in the world. And yet they don’t produce science … They don’t win the Nobel Prize. They don’t win the Fields Medal. They don’t win the Wolf Prize.”
Two days later the Libs of TikTok X account — which is so influential on the White House that Reuters noted its “symbiosis” with the administration has “has triggered harassment and threats” — posted a photo of four Black high school students with the caption: “St. Cloud Area Schools in MN announces students chosen for an award. What do you notice?” As vile as it is for Libs of TikTok to draw children into its culture war obsessions, the obvious implication is that the Black students are undeserving. There’s a word for that.
And, of course, Trump in recent weeks has filled his campaign rallies with rank racism. Whether it’s repeatedly calling Somalis “low IQ” or referring to El-Sayed as “Abduladadalalalala” or using an antisemitic slur to defend Kansas Sen. Roger Marshall — Trump is very comfortable in his own skin as an old-school bigot.
While trying to frame anyone but themselves as racist, Trump and his MAGA allies dig ever deeper into the swamps of prejudice, then laugh about it. On Thursday, the White House posted an image of a pumpkin with a sombrero carved into it, and a caption reading, “Spooky szn is here.”
It’s an obvious troll meant to signal that Mexicans are scary, with the added goofy internet meme lingo deployed to soften the delivery. But fear and hatred of the other is the message — and normalizing racism is the point.
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