• We asked former Louis Vuitton employees about the most common mistakes they saw customers make.
• They said shoppers often overlooked proper bag care or prioritized price over practicality.
• Other mistakes included waiting too long for limited-edition pieces and expecting any discounts.

Shopping at Louis Vuitton can feel intimidating, especially for a first-time customer.

The French luxury house, founded in 1854, is known for its handbags, luggage, and signature LV monogram. Even though these pieces are widely recognizable — and worn by celebrities like Emma Stone and Zendaya — many come with price tags in the thousands. For a purchase that expensive, it can be helpful to know what to expect before you shop.

Business Insider spoke with three former Louis Vuitton employees about the most common mistakes they saw customers make. Here's what they said.

Louis Vuitton shoppers shouldn't expect to find discounts at its stores.

Shelley Alvarado, a former sales associate and keyholder manager at a Louis Vuitton location in Topanga, California, said customers would often come into the store and ask if any items were on sale.

"I think that people assumed that there would be sales, and there wasn't a sales section at all. Louis Vuitton never went on sale," Alvarado told BI.

According to Louis Vuitton's website, that is still the case. The brand does not offer discounts on its products.

Waiting too long on limited-edition items is risky.

Eddison Brown, a former Louis Vuitton client advisor in Los Angeles, said he would encounter customers who waited too long to purchase special collaborations and limited-edition drops, ultimately missing their chance.

"If you want something that's a limited drop, you have to be adamant about purchasing that right away because it'll be gone before you know," Brown told BI.

He also recommended building a relationship with a client advisor. These are employees who develop one-to-one relationships with customers, and can be a resource for information about upcoming products.

Choosing price over practicality is a big mistake.

Given the high price of luxury bags, it can be tempting to choose the less-expensive option. However, Dominique Danielle, a former Louis Vuitton employee in the Philadelphia area, said that sometimes meant customers ended up with a bag that didn't actually fit their needs.

"Customers would default to a less expensive option or bag without considering whether it actually fits their lifestyle," Danielle told BI.

Some customers, she said, later returned bags after realizing they couldn't fit everything they needed to inside. She recommended being open to an associate's advice rather than assuming a different size suggestion was an attempt to upsell them.

Thinking a bag will look brand new forever is unrealistic.

A Louis Vuitton purse isn't necessarily supposed to look the same years after you buy it. For instance, Danielle explained that the untreated cowhide trim on bags like the Neverfull and Speedy naturally darkens with use.

"The idea of it is to get darker and show the wear and show just the journey of the bag," Danielle told BI.

Brown also said that aging can add character to a bag, especially when it's passed down through generations.

That said, customers should not treat expensive bags as indestructible.

The former employees all told BI that a high price tag doesn't mean customers should skip proper care and maintenance.

"Making this investment doesn't eliminate the need for care. It actually requires more of it because you have something that's precious and delicate and expensive," Danielle told BI.

Danielle emphasized the importance of storing these luxury items in their dust bags when not in use. Brown also recommended being mindful of exposing bags to rain or severe weather.

Feeling intimidated by the luxury environment is unnecessary.

All three former employees said customers sometimes seemed intimidated by the luxury environment or worried about how associates perceived them based on their appearance.

"I think that they assumed that the salespeople were judging them right when they walked into the store, which wasn't the case at all," Alvarado said.

To help shoppers feel more comfortable in the environment, Brown encouraged them to browse and ask associates any questions they had about any item.

• As a sommelier, I love trying new wines at restaurants, but they're not all winners.
• Many miss out on Italian whites, which are some of the most underappreciated wines in the world.
• Skip bottles from popular wine regions and order from their neighbors instead.

It can be overwhelming to be handed an extensive wine list at a restaurant. Multiple pages with small print can be an overload of information — anxiety ensues, and you're not sure what to order.

But as a sommelier, I've trained to understand all those little details, so you don't have to.

Here are the mistakes I see people make when ordering wine — plus advice for what to do instead next time you're dining out.

Ordering something they can readily buy at their local grocer

Sommeliers work hard to curate thoughtful and interesting wine lists at restaurants. If you can get the wine at your grocery store or any retailer you frequent, skip it while you're out.

Dining out is a time to explore and discover something new. This can be a grape you've never had, a producer you've never heard of, or a wine from a new-to-you region.

Sure, you've had a Tuscan red wine, but have you had a red wine from Oltrepò Pavese made from pinot-noir grapes? At Italian restaurants, I always look out for bottles of La Genisia pinot.

Exclusively sticking with overpriced bottles from major wine regions

Bordeaux is widely considered one of the finest wine regions in France, and Napa Valley reigns supreme in the US. So, it's no surprise that their wines often have price tags to match their elite status.

Instead, I always look for areas near these benchmark regions to expand my horizons and save a few bucks.

Just outside Bordeaux is a region called Cahors, which is known for making wines from the malbec grape. Crocus Wines is a reputable brand to try.

In terms of Napa alternatives, I tend to reach for bottles from the Anderson Valley in Mendocino. Classic producers include Goldeneye Winery and Husch Vineyards.

Only ever ordering white wines within their comfort zone

Ubiquitous, "comfort zone" white wines like chardonnay, sauvignon blanc, and pinot grigio tend to have cultlike followings.

If you're open to branching out and are in a white-wine rut, I say start by taking a closer look at the menu. For example, Italy has a treasure trove of "under the radar" varieties.

The country is home to over 1,000 native grape varieties, but my favorite Italian regions to look for on menus include Sicily, Collio, and Lugana.

Planeta and Monteleone are two of my favorite brands in Sicily. Primosic and Terre del Faet are top producers in the Collio region. And in Lugana (an all-white wine region), Ottella and Selva Capuzza reign supreme.

There are so many great varieties worth trying if you know a few keywords to look for.

Going for the full-bodied, high-alcohol reds

Over the years, I've observed that American wine drinkers really like big, assertive reds.

The problem with ordering such wines at many restaurants is that the bottles are often too young. They'd benefit from some aging, but restaurants need to sell their wines, so it's a bit of a conundrum.

My solution is to dapple with light-bodied reds that are ready to drink when bottled. The best examples include gamay, Cinsault, and valdiguié wines.

Some of my favorites include Camins 2 Dreams' gamay, Two Shepherds' Cinsault, and J. Lohr's valdiguié.

If it's hot out, consider enjoying these reds lightly chilled. Have the sommelier put the wine on ice while you peruse the menu and order your food.

By the time your appetizers are served, the wine will be ready to enjoy.

This story was originally published on September 15, 2024, and most recently updated on October 26, 2026.

• Having lived in Alaska for over 35 years, I've seen many visitors make the same mistakes.
• Many tourists underestimate Alaska's size and think the state is more drivable than it actually is.
• A lot of visitors don't realize that some attractions and activities are seasonal.

As someone who's lived in Alaska for over 35 years, I see why tourists love traveling here. From the beautiful national parks to opportunities to see the northern lights, the state has something for everyone.

However, as a local, I often see tourists make the same mistakes — like expecting to drive everywhere or forgetting that some activities are seasonal.

These are the six most common mistakes I've seen tourists make when visiting my home state.

Thinking Alaska is small and drivable

I'm always surprised by how many visitors think Alaska is small. In reality, Alaska is so big that if you split it into two states, each half would be bigger than Texas. You can easily spend hours driving from one large community to the next.

However, Alaska has a shockingly limited road network for such a huge state. If we say a community is "off the road system," it means you can't drive there — instead, you'll have to catch a plane or a boat.

Trying to do too much in one trip

People traveling to a new location often feel pressure to visit as many destinations as possible. But if you never take a minute to enjoy just being here, you're missing out on a big chunk of the Alaska experience.

Plus, having a little flex time in your schedule helps accommodate when excessive wind, rain, or rough seas keep you from doing planned activities. I recommend giving yourself two or three days in a community before moving on.

Not learning the local vocabulary

In Alaska, we have a lot of local lingo that can be helpful to know. For example, if someone says they're going outside, they're not just leaving the building — they're leaving the state.

To us, outside means "Outside" with a capital "O," which is anywhere that's not Alaska.

Another thing to remember is that we don't typically use road numbers for our highways (no matter what your GPS tries to tell you). Instead, we use the names of highways.

Forgetting that some attractions and activities are seasonal

Some of the biggest attractions in Alaska are available for only a few months of the year.

Two big ones to keep in mind are bear-viewing season, which typically peaks with the salmon runs in July and August, and aurora-viewing season, which runs from roughly late August to late April.

Missing out on Alaska Native culture

The umbrella term for Alaska's Indigenous people is Alaska Native. Most towns have at least one cultural center where visitors can learn about Alaska Natives in that region.

These facilities are part visitor center and part museum, and they offer a celebration of Native traditions and culture. I always recommend tourists take the time to explore these centers.

Expecting the wildlife — or the weather — to be predictable

Alaska tour guides often field sincere questions like "When are the moose scheduled to show up?" That makes sense in a controlled environment like a zoo, but Alaska's wildlife is, well, wild — so they come and go whenever they like.

Our weather does pretty much the same thing, so if you're determined to hide inside until the rain and wind stop and the sun comes out, you'll miss out on a lot.

Dressing in layers can help visitors stay comfortable, no matter what the weather is doing. I recommend lighter layers in the summer and heavier layers in winter, but a weatherproof outer layer is always a must.

This story was originally published on July 26, 2024 and most recently updated on October 26, 2026.

• I've been an interior designer for years, and I believe some design "rules" are worth breaking.
• A room not working doesn't mean you need to make it bigger or completely remodel it.
• Don't avoid using furniture that's "too nice," or do open shelving just because it's in magazines.

In my years working in interior design, I've had many clients approach me looking for definitive "rules" for decorating their homes.

They want to know how to make their home look good and function better, assuming there is a set of guidelines to help them get there.

Certainly, there are building codes, safety requirements, and circulation considerations that must be met. However, much of what we think of as design and decorating is guided by rules of thumb, best practices, and even cultural assumptions.

The longer I practice design — over 20 years now — the more I learn that there are very few set rules to follow. Although some can be a good starting place, they often overlook the people who actually live in the space we're designing.

Here are a few design "rules" I think are worth breaking and why.

If you're remodeling your kitchen, you definitely need some open shelving.

Open any shelter magazine, and you will likely see open shelving as a prominent kitchen feature.

Open shelving is beautiful, often breaking up a wall of cabinetry, making a kitchen feel lighter and more open while creating a place to display dishes, glassware, cookbooks, or other collected personal effects.

Although I, too, am drawn to open shelves, I question whether it's the right choice for every client. Those beautifully styled shelves require you to decide what stays visible, keep some degree of order, and deal with more dust and kitchen grime.

For some people, that's no problem — or even enjoyable. For others, it's one more thing to maintain.

Before my clients make this design choice, we talk through what would actually live on those shelves and whether they want the responsibility of keeping them looking the way they imagine.

After all, a trend can show you a new possibility, but it can't tell you whether that possibility fits your life.

Your interior style should match your home's architecture.

I have many clients who make this assumption: If my home has a traditional architectural character, my new kitchen or bathroom must also have more traditional elements — think Shaker cabinetry, crown molding, and bronzy hardware.

Although I agree that architectural continuity can create cohesion, the architecture of your home is context, not a mandate.

When someone doesn't identify with their home's traditional character, I think it's important to honor the individual. I have seen many contemporary interiors set within traditional homes, and the juxtaposition can be breathtaking.

If your home isn't working, you need more space.

When a space feels cramped or isn't functioning well, I often see clients immediately assume they must add square footage.

Sometimes an addition is the right answer, but often the problem lies in how the existing space is being used.

For example, I had a client who was considering an addition to their kitchen. As we studied the existing space together, it became clear that the kitchen already had plenty of room, but the current layout wasn't making good use of it.

Rather than expanding the footprint of their home, we focused on reorganizing the space they already have so it functions better for them.

Before assuming more space is needed, identify where the friction is coming from: difficulty moving through a room, belongings that pile up in unwanted places, or things stored far from where they're used.

It's impossible to solve a problem you don't fully understand.

Some furniture is too nice for everyday use.

If you've ever invested in beautiful or expensive furniture, you may have worried about how you'll protect it from getting "ruined" by daily life.

But here's the rub (pun intended): When protecting furniture starts interfering with actually living in your home, we may have a problem.

Think about the white sofa featured in the aspirational home decor imagery in magazines or on social media. It's beautiful. It's pristine.

However, every Friday night, it needs to be covered with a blanket before anyone settles in to watch TV with a glass of red wine and a piece of chocolate. At some point, the needs of the furniture began to take priority over those of the person using it.

Here is the truth: Furniture is meant to be used, and a home is meant to be lived in.

Your kitchen trash can should be next to the sink.

This is a pretty standard kitchen-planning rule of thumb: Put waste collection close to the area where food prep and cleanup happen.

However, this is based on an assumption about how people use their kitchens. Sometimes, there are better layouts depending on your situation.

For example, many of my clients compost most food scraps. One such client keeps a small compost container on her counter, which is convenient during food prep and clean-up. Between composting and recycling, her regular landfill garbage gets very little use.

Once we uncovered how little this client uses the conventional trash can in her kitchen, we decided to relocate it elsewhere, freeing up valuable cabinet space near the sink and dishwasher.

This may not follow the design "rule," but it's a more practical arrangement for her space.

Empty spaces should be filled.

Sometimes an empty wall, shelf, or corner of a room can make a space feel unfinished, and our natural inclination is to fill it.

However, is empty space actually a problem that needs to be solved? No … at least not immediately.

I often encourage my clients to experiment with leaving something empty as part of the design process. It gives you an opportunity to live with the space and discover what — if anything — you actually need there.

You may discover a function you hadn't anticipated, eventually find something you genuinely want there, or realize that the room works better without anything at all.

If a room isn't working, it needs a makeover.

If a space feels unfinished, disjointed, or just "off," we often believe it needs a substantial change — new furniture, different finishes, or even a remodel.

And with so many dramatic reveals and before-and-afters, it's no wonder we think meaningful improvements require meaningful (and expensive!) interventions.

Rather than replacing everything, sometimes small, thoughtful changes can alter how a whole space feels.

For example, I had a client whose guest bathroom was remodeled several years ago. The materials, fixtures, and finishes were beautiful, but they didn't quite come together as a whole.

Rather than replacing them, we added a single wall of peel-and-stick wallpaper, a DIY project the client could tackle over a weekend. It connected what was already there and made the room feel cohesive.

Your interior designer has better taste than you.

Because an interior designer has professional expertise and experience, homeowners assume their aesthetic judgment is more valid — or that the designer has the "right" design answer, and they do not.

Designers understand proportion, scale, color, materials, and composition, but clients know more than they give themselves credit for. They notice when a color feels wrong, have strong reactions to particular materials or furnishings, and can identify what they prefer even if they don't have the design vocabulary to explain why.

Although a designer can help you understand those preferences and translate them into a cohesive space, your own sense of what feels right should be part of the design process.

After all, expertise isn't about applying rules indiscriminately — it's about knowing when they serve the person in front of you and when they don't.

I have a saying in my practice: "You do you!" You are the expert in how you live, what you like, and what makes you feel at home.

• I've worked as a wedding photographer for years, and I've seen couples make the same mistakes.
• Too many people schedule the day to the minute and don't get the chance to enjoy their wedding.
• Not budgeting for the right photographer and videographer can lead to disappointing results.

I've been photographing weddings for over a decade, so I've witnessed countless ceremonies and receptions — some disastrous, others impeccable.

Throughout the years, I've also watched couples make the same mistakes over and over. Here are a few I wish they'd avoid.

Filling the day-of schedule with way too much

Couples have to find time for the ceremony, photos, eating and drinking, dancing, talking to the people they invited, and connecting with each other.

When you try to fit too many things into the day, no one — especially the married couple — has time to breathe and relish the moments. The day can feel rushed and more focused on activities than the celebration of love.

A packed schedule often leaves couples stressed, with no time to eat because they've been pushed from one 15-minute window to the next.

However, your wedding day shouldn't be a blur. You should have time to soak in every moment. When you map out your day, prioritize traditions you love and estimate how long each will take … then add buffers.

I also recommend working with a wedding planner or coordinator to plan your timeline, or consulting with your photographer and other vendors when arranging your schedule. They've experienced countless weddings and know firsthand how much time each activity usually takes.

Letting small mishaps and issues ruin the whole day

One of the things I always tell my couples right before their wedding day is that something will go wrong.

I don't say this to scare them or make them worry, but mostly to adjust their expectations. No matter how much planning you do, people are imperfect, the weather can be unpredictable, and life happens.

By the time the day comes, couples have done all they can to make sure it's how they pictured it. All that matters after that is that they enjoy their wedding.

Missing flowers or a cake that's the wrong flavor can throw off your day — but these unexpected mishaps shouldn't be so consuming that they're all you remember from your wedding.

I don't want to witness any more miserable couples desperately trying to fix details that will never be exactly right. Please try to roll with the punches on your wedding day.

Hiring the wrong photographer or videographer

I may be a bit biased, but I strongly believe having important memories properly documented in photo and video form is priceless.

I've also heard from countless married couples who regret booking a subpar photographer or skipping a videographer.

When hiring any vendors — especially these — choose carefully. You're paying someone to use their physical and creative energy to tell the story of your wedding.

Ask a ton of questions and make sure you love their style by viewing their portfolios and websites. It can also help to hop on a phone call or video meeting — couples should esnsure they vibe with their photo and video team on a personal level because they'll be spending a lot of time with them on the big day.

Planning the wedding they think they should have instead of the one they actually want

Weddings are for the couple, so they should do what they want.

I see so many of them spend thousands of dollars and devote countless hours to planning, only to celebrate their love the way they think they're supposed to — not how they'd actually like.

Your wedding should be unique to you, and it doesn't need to look like everyone else's. If you wish to elope in the forest or plan a ball inspired by "Bridgerton" in a mansion, go for it.

The couple is at the core of the celebration, so why shouldn't everything be based on who they are and what matters most to them? 

Consider this my official public service announcement: Your wedding can — and should — be fun, unique, and meaningful to you. 

This story was originally published in June 2021 and most recently updated on October 23, 2026.

• I booked two separate flight itineraries on different airlines for a family trip to Ireland.
• I realized this was a mistake after the first airline diverted, and the second left without us.
• The fix cost my family nearly $3,000 in new tickets and a day's worth of touring.

I'm a veteran traveler who has booked more long-haul flights than I can count. But earlier this year, I made a very expensive rookie mistake.

While planning a trip, I came across a deal I couldn't pass up: a $317 one-way flight on Icelandair to Ireland with a multi-day layover in Reykjavik. It was essentially a way to take a trip within a trip without paying extra airfare.

The catch? The flight departed from New York, not our home airport in Florida. I'd be in New York a few days early, but my family would need to fly up to meet me. Booking separate itineraries was far from ideal, but I figured a five-hour buffer would be enough.

It wasn't.

A storm in New York canceled my family's JetBlue flight from Florida, and their replacement flight then couldn't land and was diverted to Virginia. Their Icelandair flight to Europe was automatically canceled after they were marked as no-shows.

On the night we were supposed to fly together to Iceland, my family was stuck states away, and I was scrambling to find a solution.

With my family's original flight gone, we had to spend nearly $3,000 to get them back on track and navigate the complicated credit card trip insurance process. Here are 4 lessons I learned the hard way.

Booking separate itineraries comes with a pricey risk

Arriving in the city of your next flight at least 24 hours before may feel a bit extreme, but it's the minimum safety net you need.

Being already in the right location for your flight can be a huge weight off your shoulders. It also allows sufficient time for rebooking should something go wrong with your flight.

My last-minute whim to visit a few friends upstate turned out to be key. Those extra two nights in New York meant I was able to make the flight to Iceland. If I had booked my family of three on a flight the day before our long-haul flight, they would have made it too.

My family made it to New York the next morning and ended up taking a replacement flight to Iceland that evening, getting in about 24 hours later than originally planned. I bought two basic economy tickets for $734 each, and one standard economy ticket with extra baggage allowance for $1,105. In total, I spent $2,573 on new tickets.

The costly mistake made me realize that although an extra hotel night is an added expense and may mean using more PTO, it's a cheap investment compared to the cost of new international flights — and the cost of missed events — if things don't go to plan.

This is especially worth it if you have definite plans right after your arrival, such as a cruise or a concert.

Neither airline has to help in my scenario

When you book connecting flights on a single itinerary, the airline is responsible for getting you to your destination. If you miss that connection through no fault of your own, then the airline will put you on another available flight at no additional cost.

When you book flights separately, you're responsible for making each connection — or buying new tickets if you miss one. And generally, regardless of reason, the airline operating your next flight isn't obligated to accommodate you if you miss it because of a problem with your previous airline.

Our tickets to New York and Iceland were separate, so despite numerous calls to each airline, none were responsible for the missed connection. If you do miss a connection on a single booking, look up alternatives yourself and discuss them with the agent. It's not guaranteed, but they may be able to accommodate you on a partner airline at a more convenient time.

And remember, it's not the staff's fault for the disruption. You get more bees with honey.

I should have read the fine print

I didn't book the cheapest fare, but I didn't read the fine print either.

When things started to go wrong, I was shocked to see there was a $250 change fee per person on my original flight and no refunds. Changing the tickets would have cost nearly as much as the original flight, plus the fare difference.

At the time, it was uncertain when my family would actually arrive in New York and feasibly be able to catch the next flight to Iceland, so we didn't change the tickets. Missing the first flight on this stopover itinerary meant my family was marked a no-show and their onward leg to Dublin was canceled, which is standard airline policy.

While there were other ways to get to Iceland, there were few nonstop flights from Iceland to Ireland — a one-stop meant at least four extra hours of travel — so the best option was to book a new stopover ticket with Icelandair.

When I started booking the new tickets, I noticed that almost every fare class had punitive cancellation and change policies — and this time I was sure to be familiar with the terms of my booking.

I need to better understand my credit card's trip protections

Premium credit cards can have your back when flight plans go wrong, but they don't cover everything.

We used the Chase Sapphire Reserve for Business' trip cancellation and interruption protection for the original Icelandair tickets and were reimbursed $952. The coverage typically reimburses covered unused, prepaid expenses — but not the cost of buying new airline tickets.

Trip delay coverage doesn't either, but it can cover other expenses for covered trips. However, credit card policies vary — and this is where I went wrong.

We booked the flights to New York on an American Express Business Platinum Card but used a different card for the return flights. That meant the Amex trip-delay protection did not apply: its terms require the full round-trip fare to be charged to the eligible card.

I had split the flights across cards to preserve Chase's bag-delay protection, but I didn't realize I was giving up the Amex protection in the process, so the $103 spent on dinner after the diversion wasn't covered. For future trips, I'll use only one credit card with good travel protections for all my trip expenses to reduce complications.

Airlines may also provide some compensation for flight disruptions. In our case, my family was reimbursed for a hotel stay ($185) on the night they were diverted. When delayed, I always keep receipts of all my added expenses to submit to the appropriate parties.

Overall, although our vacation had a rocky start and cost more than we planned, we had a great trip and are glad we pushed through it.

Missing a flight always seems avoidable in hindsight, and some things are beyond anyone's control, but with a few precautions, we can travel more confidently. Next time, I'm booking the extra hotel night.