• Taylor Kelly started running candle-making workshops in 2023 to get out of the house and meet people.
• He turned his side hustle into a full-time small business after he was laid off from his corporate job.
• His company offers classes like flower arranging, pasta making, and tea tasting and blending.

This as-told-to essay is based on a conversation with Taylor Kelly, the 34-year-old founder of Eventful ATL, who lives in Atlanta. The following has been edited for length and clarity.

If you'd asked me in the beginning if my side hustle of candle-making classes would become a business a year later, I would've had no clue.

It went from $2,000 in revenue in 2023, when it was an evening and weekend side gig, to $16,000 in 2024, when I created a legal business entity: Eventful ATL.

Then, in 2025, I was laid off from my corporate job.

It gave me more flexibility to really dive in, and we ended the year a little under $75,000 in revenue. I pushed into 2026 with a stable small business, and we're on track to end 2026 with around $100,000 in revenue.

We currently offer over 12 class topics, including candle making, flower arranging, pasta making, tea tasting and blending, charcuterie making, wine tasting, and cocktail making. We also recently added pottery-making and seasonal classes like wreath-making and gift-wrapping.

Sometimes I wonder, how the heck did I end up here?

I started hosting candle-making workshops after moving to Atlanta

I lived in New York for several years and worked for Ritani, a New York-based jewelry company, in a few different marketing roles from 2019 to 2025. I took two years off from Ritani between 2020 and 2022 to do a full-time MBA program at the University of Miami, and I rejoined the company in May 2022.

My side gig began in the winter of 2023. I'd moved to Atlanta, and in order to get out of the house and meet people, I started hosting candle-making workshops on evenings and weekends. Candle making had been my hobby during COVID and grad school.

It started to grow beyond candle making, into other types of classes. I teamed up with a venue partner who has a wonderful event space and added flower-arranging and caviar-tasting workshops.

Initially, I asked people whom I knew had specific hobbies, passions, or experience if they'd offer a class in it. Soon, I started getting emails and calls from small business owners and creatives who really wanted to teach but didn't want to deal with the logistics of coordinating classes or experiences.

It wasn't hard to balance it with my full-time job because I was working remotely and wasn't doing anything else after work hours. I'd spend my nights and weekends working on Eventful and focused on SEO for organic growth.

As the months went by, it became clear that there was an opportunity to keep growing Eventful, and I thought about the possibility of making it my full-time job. However, I liked having a stable paycheck.

I was laid off from my full-time job in May 2025

It wasn't a big surprise that it happened. I remember being stressed, like, Oh, crap, I don't have any income now. If I hadn't had this little business on the side, I would've spiraled. I'm so grateful that I had my side hustle to fall back on.

I started my job search in June while still working my side gig, but I wasn't getting much traction with interviews. I sent out hundreds of applications and got only a handful of interviews. I'd be so annoyed about spending a whole day applying when I could've spent that energy diving into my business.

There were so many jobs listed, and a recruiter would say, "We'd love to chat," and then the role would vanish. That was disheartening, and it made more sense to pursue something that I had going myself.

I also wasn't finding roles that were exciting to me, the way I had years ago when I lived in New York. Part of that was because I was so excited about working on my business. I knew there was potential; it wasn't huge at the time, but I knew we could continue to grow.

A couple of months later, I made the decision to pursue my business full-time

I'm not sure I would've pursued growing the company full-time anytime soon if it weren't for being laid off.

Now, we host 15 to 20 events a month. We have at least two public classes each week, and we're adding more throughout the holiday season, as well as multiple private group experiences throughout the week.

We have a lot of brands that leverage us to provide team-building experiences for clients and employees, including companies like Google, Salesforce, Chick-fil-A, and Home Depot.

We work with about eight to 10 contractors and instructors who teach classes. I like working on a team — I don't like sitting here alone. I've also started teaching a lot of our pasta-making and flower-arranging classes.

When I'm not instructing, I like being present at as many classes as possible to facilitate setup and breakdown. However, there've been many times when our team has handled classes without me present, and the goal is to ensure we're creating the right systems to make that the standard, in order to eventually scale and grow into new markets like Miami and New York.

Sometimes I'm the marketing person, and sometimes I'm the instructor for the day. Every day is a new day, and I wake up to an email of something cool that I didn't expect coming across my desk.

I'm excited for us to continue to grow

It took until September of this year, when my brain was like, This is it. This business is really bringing in money, and if I'm being lazy or not doing as much as I can, it impacts my life. I have a dog who's very expensive. I either make money and pay the bills right now, or it doesn't happen.

It's not just about the money, though. I also get to speak with so many passionate people every day. My business has been able to film on a Bravo show and has been featured in local news. We signed a lease for our first permanent space in downtown Atlanta early this year, in preparation for the World Cup this past summer.

Now that I've fully committed and we have people who are really invested in what we're doing — the business owners who love teaching and sharing these opportunities — I always think about scalability.

There are a lot of different moving parts right now. I'd really love to focus on brand partnerships and do a big partnership push in 2027.

That being said, who knows what I'd do if another opportunity came up? I don't have to always be there personally with my business.

We have a lot of events happening at the end of 2026, which is giving me anxiety — but I asked for it. It's either that, or we don't grow.

This as-told-to essay is based on a conversation with Siobhan MacDermott, a 56-year-old tech founder based in Menlo Park, California. It's been edited for length and clarity.

I've never been underqualified for any job that I've applied to.

I was vice chair at Bank of America and principal at EY. I held senior roles in cybersecurity at AVG and McAfee. I've sat in boardrooms with Fortune 500 CEOs, advised governments, and built practices from scratch.

Then, in early 2024, when I was 54, I had to relocate from New York City to California for family reasons, leaving the management consulting job I'd held as a partner at The Consello Group. I didn't anticipate what could happen when someone tries to re-enter the institutional world in their 50s — particularly as a woman in a career space that doesn't fit neatly into a job description.

The most surprising barrier has been the gap between what I've actually done and what the market knows how to categorize. I'm worried because I'm not sure where the economy is heading, but I'm an absolute eternal optimist.

I'm not going to accept anything other than staying hopeful.

I felt like my job application was going into the ether

It's been frustrating to watch organizations that desperately need exactly what I've built not hire me.

When I started my job search, I reached out to my network to try to figure out what I could do, who'd vouch for me, and where open positions were. A lot of senior roles were being downsized, but I had a lot of people who initially wanted to help me find something.

The strategies that were a complete waste of time were LinkedIn Easy Apply, recruiter calls that went nowhere, and any process that involved a 45-minute competency-based interview with someone who'd never heard of the big companies I've worked for.

I spent the better portion of every day for over a year applying and looking for jobs. I obsessively searched on LinkedIn for new positions, applying over and over again on the site, company websites, emails, and more, but getting nowhere.

I sent out countless résumés and barely got any responses. These are jobs that I know I'm qualified or overqualified to do, but sometimes I didn't even get the courtesy of the automated "thank you for applying" response.

It was like my application went into the ether. I'd try to find the head of HR for these companies on LinkedIn and reach out to them because I wanted the feedback.

I started trying to think of interesting ways to get attention

The strategy that worked the best during my job search was bypassing HR entirely and using direct outreach to CEOs and board members.

I'd send them letters not even related to a job, but more of an observation of their company to get their attention. I tried to be crafty, saying, "Based on my external assessment of your company, here are some things that I think you should be doing as you think through your next quarter."

Reaching out to CEOs got me in the door, but then they'd send me down to somebody who was pretty junior who'd say, "You're overqualified for this job." They'd courtesy interview me because they'd been told to, but it didn't go beyond that.

Sometimes a CEO would send me to HR, and HR would look at my skill set and say, "It doesn't quite match."

That happened quite a few times.

I adjusted my LinkedIn profile to get a better response, and that helped

I changed my gender to male and back to female a bunch of times to see if it made a difference — I didn't change my pronouns, just my actual gender. I felt like I had more responses on LinkedIn being thought to be male than female.

I also think being in Silicon Valley, you age out a lot faster than you do in other parts of the US, and it's definitely a highly male- dominated space. I had those two things working against me from the get-go.

So I removed the first six years of my career from my work experience on LinkedIn, and I took the dates off of my degrees so that people couldn't tell my age. This made me seem seven to 10 years younger, potentially. Once I took those dates off, I felt like I got more engagement on the site.

My job search in Silicon Valley went nowhere, so I decided to pivot and launch my own venture

I started my company out of necessity, and also out of intellectual boredom. I felt like my brain was starting to rot.

It happened about a year into job searching, when I started feeling financial pressure and frustration. I didn't want my full-time job to be looking for a job. My search wasn't looking like it was going anywhere in the foreseeable future, especially out in Silicon Valley. If you're a computer scientist or an engineer, there are jobs available, but I couldn't find a lot out here not in that space.

I started thinking, what am I good at? What do I know? What are all the pieces that I could put together? What problem can I identify that needs to be solved? That came together pretty quickly, and I launched two companies — Khaos Holdings, a strategic risk-intelligence company, and TeenAegis, a child-safety intelligence business, in January.

We're raising capital, and if the capital comes in, that will be the end of my job search. If the capital doesn't come in, then I'll keep searching — but I've decided that whatever I do will be adjacent to the problem I'm trying to solve now.

One good thing came out of the 2 years since my last job

Being out of work for two years shifted my retirement timeline eight to 10 years from digging into savings. However, since my job search started, I've really homed in on what I want to do with the rest of my career.

The journey I went on was a little bit of a midlife crisis. I asked myself, "What's my purpose in life?" as opposed to "What job do I want to have?" and then identified what skill set could bring me to that.

What led me to where I am was really thinking through questions like: What are all the issues that matter to me? What legacy do I want to leave? How do I want to think about my future for the next 10 or 15 years? How do I want to show up every day?

In the beginning, I was going to apply to anything that I could qualify for that would get me some money. Now I'm not going to do that because I don't think that's going to actually be fulfilling or make me happy. My sense of stability has required a deliberate reframe — from "security comes from a salary" to "security comes from what I've built and what I know."

I'm determined to make this work, but I also realize it may not

The hardest thing is maintaining a positive attitude day after day. If my company doesn't work out, then it's not like I can stop trying.

Taking mental health breaks is important because it's overwhelming, lonely, and hard. You lose your sense of self-worth when you're in this position; people look at you like, "Oh, you're the person who's still looking for a job." So it's hard to continue to put yourself out there.

Still, I do believe there's light at the end of the tunnel. It's just the question of how long the tunnel is.

Do you have a story to share about navigating your career in your 50s? If so, please reach out to the editor, Manseen Logan, at mlogan@businessinsider.com.