• When a member of Gen Z smells good, you can probably thank Sol de Janeiro.
• I'm a millennial and new to the brand, so I tried six of its popular fragrances.
• The best scent, in my opinion, is also one of the brand's most underrated.

Millennials had Victoria's Secret and Bath & Body Works. Gen Z has Sol de Janeiro.

The body, hair, and fragrance brand, founded in 2015, has become a major player in the industry. A 2025 fiscal year report from L'Occitane Group, Sol de Janeiro's parent company, said the brand accounted for 31.6% of the group's sales. The report also described Sol de Janeiro as Sephora North America's No. 1 beauty brand and the No. 1 fragrance brand on Amazon US at the time.

Two Sol de Janeiro products have led that charge. First, millennials embraced the $48 Brazilian Bum Bum Cream after it launched in 2015, turning it into a skincare staple.

Tweens and teens have now become obsessed with the $39 Cheirosa perfume mists, the first of which debuted in 2020. The sprays have become a staple of young people's shopping hauls, holiday wish lists, and what's-in-my-bag videos.

The brand confirmed to Business Insider that its three most popular scents are Cheirosa 62, 40, and 68.

I'm a big fragrance fan myself, but I had yet to try the perfume mists. So I went to Ulta Beauty, purchased a $49 sample set of six Sol de Janeiro scents, and tested them on my skin.

Considering each mist's scent, staying power, wearability, and personal preference, here's how I'd rank them from worst to best.

I wish the Cheirosa 71 mist had more depth.

If there's one thing I love more than fragrances, it's sweet treats — so Cheirosa 71 should have worked for me.

Sol de Janeiro says the scent is inspired by the iconic Confeitaria Colombo bakery in Brazil, with notes of caramelized vanilla, toasted macadamia nut, sea salt, white chocolate, and tonka bean.

When I tried it, the mist smelled more like a gingerbread cookie to me. Then, as it settled, it transformed into something more reminiscent of a graham cracker drizzled with caramel.

Some critics of this scent say it smells like buttered popcorn. I didn't notice that on my skin.

Instead, it reminded me of a holiday hand sanitizer from Bath & Body Works. I can appreciate the scent for a moment, but I don't want it to linger all day. It's too strong and sickly sweet for me.

Cheirosa 62 is Sol de Janeiro's most famous scent, but it's not my favorite.

I'll be honest. I was never that impressed by Cheirosa 62, the scent made famous by the brand's Brazilian Bum Bum Cream.

Sol de Janeiro describes the fragrance as "irresistible and sunny." It's a nod to Brazil in 1962, when "The Girl from Ipanema" was written.

With notes of pistachio, almonds, heliotrope flower, jasmine petals, vanilla, salted caramel, and sandalwood, Cheirosa 62 is exactly that. I'd describe it as summer in a bottle.

That said, it also makes the fragrance seasonal for me. It just doesn't feel right to wear in the fall, winter, or spring.

I also think the notes lend themselves better to a richer, creamier product, like the Bum Bum cream.

The Cheirosa 39 mist stands out, which I appreciate.

If any Sol de Janeiro scent smells like buttered popcorn, I think it's this one.

This scent is meant to be beachy, as if you were lounging on a hammock with the breeze in your hair, Sol de Janeiro says. It has notes of coconut cream, toasted vanilla, tropical orchid, sandalwood, and praline.

When I first spray the mist, that combination smells like buttered popcorn on my skin. That's not any reflection of Sol de Janeiro. Perfumes smell different on everyone because of their individual skin chemistry.

But I'm not complaining. I actually like the scent. It's decadent, intriguing, and different than anything else in my fragrance collection.

The coconut and vanilla notes come through more as it settles, with florals peeking through. It takes some time, but it eventually transports me to an island.

So while I might not wear Cheirosa 39 every day, I will add it to my perfume rotation.

I feel fresh, youthful, and like I'm on vacation when I wear Cheirosa 68.

The Cheirosa 68 scent was inspired by Brazil's Tropicália Movement in 1968, which influenced the country's art, music, and culture.

It includes notes of dragonfruit, lychee essence, Brazilian jasmine, ocean air, hibiscus, vanilla, and musk.

To me, it smells sweet, sunny, and refreshing. I could see myself wearing it to the beach or for a night out with friends.

Considering my current fragrance lineup, I'll probably wear this on occasion when the weather is warmer. If I were a teen in 2026, though, I'd probably wear this Sol de Janeiro scent every day.

Cheirosa 40 reminds me of my favorite scent from Victoria's Secret.

The famous Carnaval Ball in Rio inspired the Cheirosa 40 perfume mist.

On its website, Sol de Janeiro says it's meant to be sultry and delicate, with notes of black amber plum, crème de cassis, jasmine, Brazilian orchid, vanilla, and musk.

In my experience, each of those notes comes through with a single spray of the fragrance. It's one of the most mature and longest-lasting scents in the lineup I tried.

It also reminds me of my favorite Victoria's Secret scent: Bombshell Intense. Naturally, I have to recommend it to fellow millennials looking to get in on the Sol de Janeiro trend.

I can't get enough of Cheirosa 48.

Sol de Janeiro says on its website that this scent should be as liberating as the "energy of 1948, when the bikini was first spotted in Brazil."

Liberating is accurate, but I'd also say this scent is exhilarating. Its notes blend guava nectar, coconut water, orchid, lemon, wild orris, pink musk, and vanilla.

Together, they create a fragrance that's as refreshing and exciting as a poolside drink in the summer. Still, the musk notes make it more versatile than a basic summer scent.

Cheirosa 48 is the Sol de Janeiro mist I'll be wearing year-round.

• Frutiger Aero, a Gen Z favorite, combines early internet nostalgia with a utopian tech vision.
• Fans say the aesthetic represents a "future that was promised" by tech but never arrived.
• Some recent tech releases have hinted at a Frutiger Aero revival.

Looking at 22-year-old Sammy Conti's room is like looking into a fishbowl.

Shades of blue fill the space, interspersed with neon green and the occasional pop of orange or yellow. Vines, bubbles, and jellyfish hang from the ceiling. Moving lamps are everywhere: lava lamps, bubble lamps, aquarium lamps with roving tropical fish. Then there are objects that feel out of place: a purple Game Boy Advance, Nintendo 64 cartridges, Wii and PlayStation game cases hung like art on a gallery wall, and a DIY mirror in the shape of an old Microsoft Windows logo.

The confluence of nature and old-school tech isn't random. It's Frutiger Aero, an aesthetic inspired by the early internet, embraced by Gen Zers who say it represents a future that was promised but never arrived — one where technology is a source of inspiration and fuel for creativity, coexisting with nature and helping us ascend to our highest selves.

"You grow up thinking the world is going to be this green utopia where we coexist with nature and have technology and it helps us," Conti told Business Insider. "Then as I started getting older, things became very sleek and modernist, very gray."

For Conti, whose Frutiger Aero content has earned her more than 700,000 followers across Instagram and TikTok, the aesthetic represents a promise tech abandoned. "We could have lived in that future," she said. "It could have been taken care of responsibly in a way that doesn't take people's jobs, doesn't pollute the environment, but it's not."

A corporate tech aesthetic gets a glow-up

A fervent online community has formed around the term after it first gained traction in 2023, according to Google Trends data. There's an active Discord and Subreddit, plus millions of views for #frutigeraero on TikTok.

Sofi Xian, a researcher and founding member of an online community called the Consumer Aesthetics Research Institute, coined the term Frutiger Aero in 2017 to describe a corporate tech aesthetic prevalent from the mid-2000s through the early 2010s. Some defining characteristics included glossy surfaces, glass or transparent materials, and macro photos of grass. "Frutiger" refers to a specific typeface, while "Aero" was Microsoft's name for the interface design of its Windows Vista operating system, which came out in 2006.

"Nobody at the time really thought it was cool," Xian said of the design style. "It was a corporate product. It was sold to us."

The recent embrace of Frutiger Aero remains somewhat of a mystery to Xian, who says the term has blossomed well beyond what she first documented. Her book on the style, "Archaeology of a Promised Future," is set to come out in November.

The modern version of the aesthetic still incorporates some of the classic elements, and then some. "Bliss," the iconic photo of rolling green hills beneath a bright blue sky with clouds — the default wallpaper on Windows XP upon its release in 2001 — remains an almost sacred image to Frutiger fans. Conti recently made a pilgrimage to the area in Sonoma County, California, and called it "just as beautiful as it is in the photos."

The future that never showed

"The future that was promised" is a central theme in the world of Frutiger Aero and is frequently invoked alongside images of clean, glistening skyscrapers set against grassy fields.

"It's really a vision of technology that is quite different to what we have," Maria Gemma Brown, a cultural studies researcher at the University of Queensland, told Business Insider.

Many young people now see technology as bland, lifeless, addictive, or even sinister. AI is increasingly associated with war, mass surveillance, and environmental degradation. Data centers, one of the most controversial physical manifestations of modern tech, face fierce opposition over environmental concerns.

Richy Srirachanikorn, a Ph.D. candidate at Concordia University, has interviewed more than 30 people in the Frutiger Aero community. He said it's about nostalgia for a feeling more than about the specific objects or design that inspired it.

"Whatever this aesthetic was as a kid, it made me optimistic, not about the future, but about the present," he said was how the people he interviewed described it.

That could help explain why it's especially appealing to Gen Z, a generation rife with concerns about environmental, technological, and financial doom. Srirachanikorn said he found Frutiger Aero is used almost as a "coping mechanism" and the associated online communities as places to take "respite from the uncertainties of the world."

Lovers of Frutiger Aero are also rejecting a broader design shift toward minimalism and neutral colors. In consumer tech, translucent clamshell laptops and bright pink MP3 players have given way to sleek, uniformly gray designs, as if they're explicitly meant to disappear into the background of our lives.

"I feel like products had almost a personality. Which color you picked or what design you picked was a loud extension of you," Conti said, adding that now it feels like everything merely wants to "fit in."

The old-school tech may also represent a level of agency that feels unattainable now, Srirachanikorn said. In the early 2000s, consumer tech companies may have embraced bright colors and images of nature to make their products more appealing as they still needed us to buy in. Today, their products are almost impossible to escape.

Hope for a new bloom

Austin Horey, founder of the New York-based brand Unjust Jewelry, makes a range of products inspired by Frutiger Aero and similar strains of nostalgia. He's sold over 10,000 bottles of a Frutiger Aero-inspired fragrance — oceanic, clean, soapy — that comes in a box that, when opened, plays an original Frutiger Aero-inspired song.

Horey said not only is there a huge appetite for Frutiger Aero content and products, but that major tech companies seem to be taking notice. His work has been embraced by an icon of the Frutiger Aero movement: Microsoft. When he released a Windows XP bracelet featuring the classic application icons from the operating system, the company partnered with him to make a necklace as well.

Fans of Frutiger Aero celebrate every time Big Tech makes a move they think signals a return to the aesthetic, like Xbox introducing a new glossy neon-green logo and the release of the budget-friendly Apple MacBook Neo, which comes in a bright yellow-green. Apple's introduction of the Liquid Glass design last year also set off the Frutiger Aero antennae. Microsoft even posted a TikTok suggesting the design was reminiscent of Windows Vista.

Conti said the colorful MacBook Neo was the most Frutiger Aero product a tech company had released in years. While she's been disappointed in modern tech, the underlying vibe of Frutiger Aero is one of optimism, and she still sees the ideas behind it as something to strive for, "especially as Gen Z moves into these positions of power as we get older."

"I think it's important not to forget what it still could be," she said.