Apple's new iPhone Duo is inspiring viral internet memes about its T-shaped screen cracks and its doomscrolling potential.
Nikolas Kokovlis/NurPhoto via Getty Images
Apple's new iPhone Duo is inspiring viral internet memes.
Social media is buzzing about cracked screens and doomscrolling potential.
Here are some of the most creative memes about Apple's latest creation.
Apple's long-awaited iPhone Duo is here, and while a folding phone is nothing new, it's the company's first, and it has a waitlist a mile long.
However, Apple diehards with Duo already in hand are reporting issues with the folding screen, and some have posted about their buyer's remorse online.
The cracking screen
Early owners have reported cracks along the Duo's center fold, sometimes accompanied by a bright line of stuck pixels across one side of the inner display. Apple said the issue affects a "small number" of units and directed affected customers to AppleCare for replacements.
The reports have also generated crack-themed jokes and wallpapers online — though some widely shared images of damaged Duo screens have been altered or AI-generated.
In a statement to Business Insider, Apple said that the response to iPhone Duo from early users has been "incredibly positive."
"If users experience issues with their iPhone Duo display, they should contact AppleCare for a replacement," Apple said.
The crypto memes
The crypto world made a connection to the iPhone Duo when the official Crypto.com account posted earlier in October about how the folding phone would be perfect for traders.
If your weekend doesn't look like this on the new iPhone Duo, what are you even doing? pic.twitter.com/MwkLKY6GAm
Many believe that the iPhone Duo's multi-screen design will be hazardous to our already short attention span by allowing multiple activities at once.
While the Duo's 7.6-inch inner display supports two apps side by side, its 5.4-inch outer display can be used when the phone is closed.
That setup has also prompted jokes about what is known as a "performative male," referring to men publicly pretending to enjoy certain niche genres of books and music in order to attract women.
Dias depois de o primeiro dobrável da Apple chegar às lojas, há clientes com queixas sobre o ecrã interior. A Apple afirma que "problema afeta um pequeno número" de telefones.
Dias após lançar seu primeiro iPhone dobrável, a Apple reconheceu na segunda-feira (26) que alguns dos dispositivos apresentam problemas na tela e se comprometeu a substituí-las.
A empresa começou a enviar o iPhone Duo na semana passada, com clientes em todo o mundo formando filas para garantir o estoque limitado após os pedidos iniciais online esgotarem em minutos. Analistas afirmaram que a Apple provavelmente enfrentará restrições de fornecimento porque o modelo, que se desdobra como um passaporte, é complexo de fabricar.
Durante o fim de semana, publicações nas redes sociais mostraram o iPhone Duo com rachaduras e linhas na tela interna, ao longo da dobradiça central onde o celular se dobra.
A Apple reconheceu os problemas, afirmando que as unidades afetadas tendem a apresentar o problema rapidamente.
“Estamos cientes de um problema que afeta a tela interna de um pequeno número de unidades do iPhone Duo”, disse a Apple em comunicado. “Se os usuários estiverem enfrentando problemas com a tela do iPhone Duo, devem entrar em contato com o AppleCare para obter uma substituição”.
A companhia não revelou o que poderia estar causando o problema.
iPhone Duo recebeu relatos de telas quebradas
A iFixit, empresa que publica relatórios de desmontagem de dispositivos eletrônicos juntamente com guias sobre como repará-los, afirmou ter usado imagens da desmontagem, patentes e tomografias computadorizadas para construir uma simulação 3D da dobradiça do iPhone Duo, que foi comparada com os locais de danos relatados.
A iFixit afirmou que suas simulações encontraram os danos relatados concentrados logo abaixo de onde um cabo da tela passa por baixo dela, perto de uma barra de suporte central. Essa barra pode não estar se afastando o suficiente da tela quando o telefone é dobrado, “criando um pequeno ponto de tensão próximo ao local da quebra relatada”, disse a empresa.
A Apple não comentou imediatamente as conclusões da iFixit, que também afirmaram que o iPhone Duo é o telefone dobrável mais fácil de reparar entre os que testaram.
Francisco Jeronimo, vice-presidente da empresa de pesquisa de mercado IDC, afirmou que a oferta de substituição rápida da Apple foi o “primeiro passo certo” para responder aos problemas.
“Todos nos lembramos de quando a Samsung enfrentou problemas com o Galaxy Fold original em 2019, mas isso também mostrou que uma resposta rápida e transparente pode conter os danos a uma categoria”, disse Jeronimo.
El iPhone Duo está recibiendo un número creciente de quejas de usuarios que aseguran que la pantalla plegable se les ha agrietado. Las primeras denuncias aparecieron en foros como Reddit y en redes sociales como X o TikTok. El medio Bloomberg News se ha hecho eco de estos incidentes y ha verificado con más de media docena de clientes los hechos. Apple ha reconocido en un comunicado un problema que “afecta a un número reducido de unidades”. Recomienda, en estos casos, contactar con AppleCare para solicitar una sustitución. La compañía no ha explicado qué provoca las grietas ni si tiene previsto solucionar el problema de forma general.
John Ternus, consejero delegado de Apple, en una tienda de la compañía en Austin, Texas, el pasado 23 de octubre, día del lanzamiento de su nuevo modelo
Peter Thiel said that after Steve Jobs died in 2011, Apple hasn't innovated.
Justin Sullivan/Getty Images
Peter Thiel said Apple hasn't innovated since the iPhone.
Thiel said Tim Cook hasn't taken the company in new directions.
The billionaire venture capitalist said eccentric CEOs like Elon Musk "are way better for society."
Peter Thiel, evidently, isn't a fan of the iPhone Duo.
In fact, the billionaire PayPal cofounder and tech investor said he hasn't been very impressed with much of anything that Apple has done since its eccentric founder, Steve Jobs, died of cancer in 2011.
"In my telling, it did nothing new after Jobs," Thiel said of the iPhone maker in a September interview with author Walter Isaacson for the "Builder's Podcast," which was released on Thursday.
"It turned out, yeah, the mobile phone was this giant invention — there was not that much more to do," he said. "Then it was just scaling and branding and building it out over 15 years or whatever."
Indeed, Apple has faced criticism for failing to innovate beyond the mobile phone and tablet, especially in the age of AI, where its "Siri" product is not as advanced as rivals from ChatGPT or Anthropic.
Jobs unveiled the first iPhone back in 2007 at a conference in San Francisco. Nearly 20 years later, Apple released the 18th iteration this week, with one slight caveat: This one folds.
That said, MacBooks are the de facto laptops for many an AI-nerd and normie alike. iPhones are ubiquitous, and the sleek AirPods design took hold when they were released in 2016.
Though Thiel told Maureen Dowd of The New York Times in 2017 that Apple's era was over, the company's stock price has grown steadily since then.
Thiel didn't pooh-pooh Apple entirely. He called it a "pure, well-run value stock," but lamented what he described as the loss of vision after Jobs' death.
"I would still say somehow Elon or Steve Jobs are way better for society than Tim Cook," he said.
Apple didn't immediately respond to a request for comment sent on Saturday.
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