Citadel is one of the most visited shopping centers in Los Angeles. But in these lean times, few customers browse its clothing, bag and shoe stores. On this hot October afternoon, Rocío López is here, treating herself to “a luxury” amid the cuts her family has made to blunt the impact every time they fill the car’s tank or do the grocery shopping. The pressure on her finances became clearer with her latest tax return: she and her husband were shocked to find they owed $8,000 to the IRS.

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More than four million Latinos have turned 18 since the last midterm elections in 2022 and will be able to vote for the first time in the midterms on November 3. For years, Latino advocacy groups have pointed to the community’s growing political potential, noting that every 30 seconds, a Latino comes of age in the United States.

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