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How Lula’s Social Media Campaign Helped Him Win Brazil’s Election

President Luiz Inácio Lula da Silva won another term on Sunday, with the help of a seismic social media campaign that convinced Brazilians to reject his rival.

© Rodrigo Paiva/Getty Images

President Luiz Inácio Lula da Silva’s army of supporters, mobilized over a WhatsApp chat group, delivered an unexpected victory over Flávio Bolsonaro, the right-wing challenger.

Brazilian Markets Convulse After Unexpected Election Result

26 October 2026 at 14:42
President Luiz Inácio Lula da Silva’s re-election victory prompted a sharp reversal in financial markets that had expected his opponent to win.

© Amanda Perobelli/Reuters

Brazil’s president, Luiz Inacio Lula da Silva, celebrating on Monday after his victory in the presidential runoff election.
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