• Instagram is opening its arms to long-form video again.
• Adam Mosseri, Instagram's top exec, said longer videos will help the app stay "relevant."
• Instagram is testing tools for creators making episodic content. But will it pay for them?

Instagram's top executive, Adam Mosseri, has a plan to keep the platform "culturally relevant" — by making it more like YouTube.

Meta-owned Instagram unveiled an overhaul of long-form video features on Monday, including a test of horizontal videos called "Features." Taken together, the changes make the app feel a lot more like YouTube.

"We want to be the most culturally relevant platform," Mosseri said in an interview with content creators and founders of Press Publish, Colin Rosenblum and Samir Chaudry. "To do that, we just need to show up where people are."

The context: YouTube has become a major hit on TV screens, and there's a growing appetite for Instagram-native shows with recurring episodes.

"Subway Takes," hosted by Kareem Rahma, is a prime example of Instagram's strengths and limits. The show started in 2023 as a short-form interview series and, as it grew, expanded with longer-form cuts on YouTube and the streaming platform Tubi. Instagram, however, is where Rahma's show still has its largest audience of 2.4 million followers.

Instagram doesn't want people to go to YouTube or Tubi to see longer versions of shows like "Subway Takes." That's leaving ad revenue and user engagement on the table. Its new tools are designed to entice creators and viewers to stay on its platform.

Here are Instagram's latest video tools and how creators can use them:

• "Features" keep viewers within the Instagram ecosystem. Instead of leaving Instagram to watch the extended version of an interview or episode, it'll be relatively seamless to stay on Instagram and watch that longer-form content. Instagram's "Features" can be as long as 90 minutes, although the new format is, for now, only available to a limited number of creators in the US and Brazil.
• Instagram is feeding more content to its TV apps. Instagram is also pushing its "Instagram for TV" app further. The app will feature various video content on TV services like Samsung, Amazon Fire TV, Google TV, and now Apple TV. People can now watch a feed of content their friends are also liking or resharing on TV.
• Instagram-native shows can label their episodes more clearly with "Series." Within the main Instagram feed, Instagram is testing a way for shows on the app to seamlessly connect episodic content. Eligible creators can add videos to a Series, and a label appears over the content indicating that there are additional episodes. People can then watch those episodes in order from the start. This test is expanding to more countries through the end of the year.
• Clips can directly drive engagement back to the original video. Instead of clipping content and praying that the audience will go the extra mile of clicking on an account and finding the original, longer-form video, Instagram is letting creators link up to 8 clips to one long video.

This isn't Instagram's first time dabbling in long-form content.

In 2018, it launched IGTV, a long-form video format and stand-alone app. In 2020, Instagram rolled out a program that let creators earn money from those videos on IGTV. Four years after launching, the company sunset the IGTV app and shifted its video efforts to Reels.

There are a few key elements missing from Instagram's big leap (back) into long-form video.

You can't watch the video while continuing to scroll through Instagram, or multitask by opening other apps while keeping the Instagram content in a picture-in-picture pop-up. There also aren't automated transcripts and subtitles yet. A spokesperson for Meta told Business Insider that there are plans for these features.

Will creators get a slice of the ad revenue pie?

For creators, one key question and pain point looms: Will Meta share the honeypot?

Mosseri told Rosenblum and Chaudry that Instagram is thinking about ways to test pre-roll and mid-roll ads that could lead to a revenue split. However, he said previous attempts by Instagram to build a creator monetization system comparable to YouTube's Partner Program didn't prove beneficial for the platform.

"We spend more money than we make back by a long shot," Mosseri said of Instagram's previous efforts at broad revenue-sharing programs.

Mosseri said that in its previous iterations of content monetization, creators typically didn't produce more content than they already did for free, and the content they did create tended to be lower quality.

Still, Instagram will need to "figure it out" as it tries to crack longer-form content, Mosseri said.

"I don't think of platform payments or performance-based incentives or bonuses as a revenue driver," Mosseri added. "I'd be psyched to scale them up for any of these formats — as long as we're breaking even."

Meta Platforms revealed a plan to secure up to $95 billion in equity to fund its AI-related expansion ​of data centres and cloud computing, backed by chipmakers Nvidia, AMD and Broadcom.

The social media company aims to raise $35 billion in concurrent underwritten public equity offerings and up to $60 billion as part of an at-the-market programme scheduled to begin in Q1 2027.

Meta Platforms stated the chipmakers expressed an interest in becoming cornerstone investors through the equity offering.

They can purchase a total of $5 billion shares of Class A common stock in the offering, though Meta Platforms emphasised their expressions “of interest are not binding agreements or commitments to purchase”.

Meta Platforms stated AI is “creating significant opportunities” and its investments to-date are “generating tangible returns through increased engagement, improved advertising performance and increased monetisation”.

Last week, the company reported net income rose from $2.7 billion in Q3 2025 to $9.9 billion in the recent period, with revenue up 26% to $64.6 billion.

The post Meta seeks $95B to fund AI ambitions appeared first on Mobile World Live.

2016 was a pivotal year in the 21st century. In June, Britons voted in a referendum to leave the European Union. In November, U.S. voters elected Donald Trump as president, a figure widely regarded as a bad joke by both Democrats and establishment Republicans. Both events marked the beginning of a far-right wave that, a decade later, continues to sweep across much of the world. And both were aided, perhaps decisively, by a small London-based political consultancy: Cambridge Analytica. The company collected data from 87 million Facebook users without their consent and used it to create personalized political propaganda to boost the campaigns for Trump and Brexit, among others.

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• Meta is seeking a major cash injection to fund its AI ambitions.
• The tech giant said on Monday it is looking to raise up to $95 billion from stock offerings.
• Tech firms are spending big on AI infrastructure as they try to win the superintelligence race.

Meta is tapping investors for up to $95 billion to fund its huge AI build-out.

The tech giant said in a Monday filing that it has launched about $35 billion in equity offerings, comprising around $22.5 billion of Class A common stock, and $12.5 billion in depositary shares representing preferred stock.

The parent company of Facebook, WhatsApp, and Instagram also said it was planning a $60 billion at-the-market offering once its Class C shares begin trading in the first quarter of 2027.

In an at-the-market offering, a company sells shares gradually into the market at the prevailing market price, instead of as a large block at a fixed price.

Meta said last week that it would introduce the new share class to help founder and CEO Mark Zuckerberg access the liquidity he may need to pay California's proposed wealth tax without having to sell existing shares and erode his voting control over the company.

"AI is creating significant opportunities for Meta across its core business and new products and services," the company said in a press release.

"Meta is investing to expand the infrastructure and compute capacity needed to support these opportunities and to bring personal superintelligence to billions of people and businesses," it added.

Nvidia, AMD, and Broadcom have each expressed an interest in buying up to $5 billion of the common stock being offered, but those indications aren't binding, so they might buy more or less, Meta said.

Meta stock swung during Monday's premarket from 2% in the green to 0.4% in the red.

Meta is spending heavily on AI infrastructure as it develops consumer AI products and pursues Mark Zuckerberg’s goal of "personal superintelligence."

The company said it expects to incur $135 billion to $145 billion of capital expenditures this year. It highlighted $97 billion of operating cash flow for the first nine months of this year, and the roughly $82 billion of cash and other liquid assets it held at the end of September.

Meta's revenue jumped by 26% to around $65 billion last quarter, but its operating income shrank by 37% to $13 billion as costs surged from about $31 billion to $52 billion.

• Big Law has plenty of competition for its best lawyers.
• Some of the most ambitious lawyers want to work for clients in their legal departments.
• New Pirical data shows which law firms have the most alumni working in Big Tech.

Big Law has a hard time keeping its lawyers.

It's not just rival firms dangling basketball-player salaries, extra vacation, and branded merch to lure away top talent.

Big Tech is competing for those lawyers, too.

New data shared with Business Insider reveals which firms send the most lawyers to the biggest names in tech.

Pirical, a legal people-analytics company, tracked lawyers who previously worked at the 200 largest law firms by revenue in the United States and now hold legal roles at seven tech companies: Google, Meta, Microsoft, Nvidia, OpenAI, Anthropic, and SpaceX. Pirical filtered out summer associates and interns.

Morrison Foerster and Wilson Sonsini tied for the top spot, each with 40 alumni working in legal roles across the seven companies. Both firms regularly represent tech startups and the investors backing them.

Latham & Watkins followed with 33 former lawyers. Kirkland & Ellis, the industry's revenue leader, ranked 11th with 21 former lawyers working at those companies, tied with Paul Hastings and Sidley Austin.

Pirical's analysis may have missed lawyers whose job titles fell outside its search criteria, said Craig Savitzky, its insights and content editor. He said newer companies, particularly Anthropic, are also likely undercounted because their legal teams are growing faster than public profiles are updated.

Big Law-Big Tech pipeline

For attorneys hoping to land a coveted job at a tech giant, a stint at a white-shoe law firm can be a stepping stone. They can trade billable-hour quotas for a seat closer to the business, attractive pay, and just one client to keep happy instead of dozens.

That combination makes these roles "some of the most highly desirable and sought-after positions" for law firm associates, said Casey Sullivan, a recruiter with CMW Legal Search.

There's another draw, Sullivan said. The companies at the forefront of artificial intelligence are wrestling with some of the thorniest legal questions of the day, from intellectual property to regulation.

"That's where the most interesting work is for lawyers," he said.

Not all law firms are equally effective launch pads. Pirical's Savitzky noted that the firms near the top of the list have deep ties to the tech industry, if not the deepest pockets.

Cooley brought in $2.4 billion in revenue last fiscal year, placing it 29th on The American Lawyer's ranking of top law firms by revenue. But it tied fourth on Pirical's list, with 29 alumni working at the seven tech companies, including nine at Nvidia, a longtime client.

Davis Wright Tremaine, which has represented Microsoft in antitrust and employment lawsuits, has 13 alumni working in the software giant's legal department. Fenwick, which advised Wiz and Fitbit on their sales to Google, has 13 lawyers at the search giant.

Business Insider also sliced the data another way, looking at which of the seven tech giants employ the most alumni from the top 25 firms on Pirical's list.

Big Law is effectively a feeder school for Google's legal team. The company employs 322 alumni of the top 25 law firms on Pirical's list, more than any other tech company studied.

That doesn't necessarily mean Google is the most desirable location for lawyers leaving Big Law. Savitzky said the numbers likely reflect the sheer size of Google's legal department and the decades it has had to recruit from top firms.