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How Lula’s Social Media Campaign Helped Him Win Brazil’s Election

President Luiz Inácio Lula da Silva won another term on Sunday, with the help of a seismic social media campaign that convinced Brazilians to reject his rival.

© Rodrigo Paiva/Getty Images

President Luiz Inácio Lula da Silva’s army of supporters, mobilized over a WhatsApp chat group, delivered an unexpected victory over Flávio Bolsonaro, the right-wing challenger.

What to Know About Brazil’s Election and Flávio Bolsonaro’s Departure

President Luiz Inácio Lula da Silva’s re-election ended a string of victories by right-wing candidates in Latin America. His opponent, Flávio Bolsonaro, fled Brazil for the United States.

© Amanda Perobelli/Reuters

President Luiz Inácio Lula da Silva of Brazil delivered his victory speech on Sunday after the election.
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