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45 years ago McDonald's debuted its popular McRib. Now, it's back again after countless rereleases.

27 October 2026 at 17:52
mcrib mcdonalds
McDonald's McRib is a limited item that appears on the menu irregularly.

Erin McDowell/Business Insider

  • McDonald's brought back the McRib for a national farewell tour in the fall of 2022. 
  • The McRib has had at least three other farewell tours and has been on and off menus since 1981.
  • It's returned to menus every year since 2023 and is back in select cities on October 27.

When bidding fans a final goodbye, the McRib appears to be taking cues from rock bands like The Who and KISS. The bands are known for farewell tours that didn't stick. The iconic McDonald's sandwich is also pulling a fast one with fans. 

In 2022, McDonald's said the barbecue-slathered boneless pork hoagie would say goodbye to fans in an event billed as the McRib's farewell tour. But the McRib returned to select McDonald's locations in November 2023, and has made similar returns every year since. In fact, the chain announced it will release the McRib again in October in select cities.

For 45 years, the McRib sandwich has been popping up randomly on the McDonald's menu. 

Here's a look at the history of the sandwich. 

Mary Meisenzahl and Nancy Luna contributed to an earlier version of this story.

The origin story of the McRib is tied to the success of another iconic McDonald's menu item: McNuggets.
mcdonalds chicken nuggets

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After McNuggets were introduced in 1979, franchisees couldn't get enough of them and demanded another hot product to sell.

A nationwide chicken shortage left some franchises without McNuggets, so McDonald's chef René Arend created a fast, affordable alternative.

Arend was inspired to create the McRib after a trip to South Carolina, where he ate local barbecue.
Barbecue

Facebook/Hecky's Barbecue

The design for the McRib used new technology to create a "restructured meat product" developed by Richard Mandigo at the University of Nebraska, NPR reported.

Arend designed the McRib's shape to "look like a slab of ribs," and while the product is made with pork, it doesn't include any actual rib bones.

The McRib officially debuted in test markets in 1981.
McRib debut 1980s

McDonald's

Made with boneless pork, barbecue sauce, onions, and pickles, the menu item sparked early interest from customers nationwide.

However, while customers showed up to try the McRib for the first time, not many returned for repeat visits, and it disappeared from menus in 1985.

"The Simpsons" gave the McRib a permanent place in pop culture with a 2003 episode parodying the sandwich, titled "Ribwich."
Simpsons Ribwich McRib

Fox

That same year, McDonald's introduced a mini version of the sandwich, the McRib Jr.

McDonald's took the McRib on three farewell tours in 2005, 2006, and 2007.
mcrib 2010
A McRib sign is seen at a McDonald's restaurant on November 3, 2010 in San Francisco, California. The sandwich arrived on the menu for the first time since 1994 and is offered at all McDonald's nationwide for a limited time until December 5, 2010. The McRib was first introduced in 1981.

David Paul Morris/Getty Images

The McRib found success as a limited-time offer. In 2007, McDonald's sold 30 million sandwiches, Maxim reported.

In 2008, devoted McRib fan Aaron Klein started the McRib Location website that used crowdsourced tips to help people find the sandwich at select locations nationwide.

In 2020, the McRib returned to menus nationwide for the first time in eight years.
McRib

Photo by David Paul Morris/Getty Images

"The McRib has been a beloved menu item at McDonald's since its inception nearly 40 years ago," Linda VanGosen, McDonald's vice president of menu innovation, said in a statement at the time.

"There's nothing quite like the taste of the McRib. To our customers, it's become more than a delicious, saucy moment … it's a season, and it's taking the internet by storm. That's why this year we're proud to serve the McRib nationwide for everyone to enjoy."

The launch proved successful and boosted sales that were declining amid the COVID-19 pandemic, Restaurant Business reported.

We tried the McRib for ourselves and didn't quite get the hype.
mcrib held by author

Erin McDowell/Business Insider

During the pandemic, chains including Burger King and KFC turned to nostalgia, offering customers familiar comforts during an uncertain time.

However, despite the hype, we were a bit underwhelmed.

The rectangular pork patty reminded us of the sausage McDonald's uses on its breakfast sandwiches, while the pickles and onions tasted crisp and fresh.

We enjoyed the toppings, but the sandwich was missing the barbecue flavor we expected — likely because it arrived with barely any sauce, unlike the much saucier McRibs seen online. This could've been a restaurant-specific error at the time, but we haven't been back to reorder it since.

In 2022, McDonald's announced that the McRib was heading out on yet another "Farewell Tour," suggesting the cult-favorite sandwich might be gone for good.
mcrib
A McRib is seen at a McDonald's restaurant on November 3, 2010 in San Francisco, California.

David Paul Morris/Getty Images

But yet again, the sendoff didn't stick.

The McRib returned to menus in 2023, 2024, and 2025, continuing the long-running cycle of limited-time disappearances and comebacks.

However, unlike previous years, the McRib was only available in select cities in 2025.

Despite its many supposed farewell tours, McDonald's is relaunching the McRib once more in 2026.
mcrib mcdonalds
McDonald's McRib is a limited item that appears on the menu irregularly.

Erin McDowell/Business Insider

After years of dramatic goodbyes and limited-time returns, McDonald's brought the polarizing pork sandwich back once again in 2026.

Starting on October 27 at select locations in cities including Los Angeles, Chicago, Miami, Atlanta, Philadelphia, and Dallas, fans can purchase a McRib for a limited time, the company told USA Today. Customers in other cities are encouraged to check their McDonald's app for availability.

Its latest comeback proves the McRib's strange staying power.

Every time it disappears, fans wonder whether this will finally be the last time — and head to their nearest location to try it for (possibly) the final time.

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I tried 4 store-bought buttermilk pancake mixes. My favorite was also the cheapest.

27 October 2026 at 17:12
pancake mix boxes on a countertop
I compared the buttermilk flavor of four pancake-mix brands: Hungry Jack, Krusteaz, Pearl Milling Company, and Birch Benders.

Erin McDowell/Business Insider

  • I tested four national brands of buttermilk-pancake mixes.
  • The mixes I tried were Hungry Jack, Krusteaz, Pearl Milling Company, and Birch Benders.
  • Hungry Jack's buttermilk-pancake mix was classic, but my favorite was the affordable Krusteaz brand.

Pancake mix is a pantry staple in most American households, but which one is the best?

I set out to determine which boxed pancake mix is the best value based on flavor, texture, and price.

To do so, I compared the buttermilk flavor of four different pancake-mix brands: Hungry Jack, Krusteaz, Pearl Milling Company, and Birch Benders.

Here's how I ultimately rated the pancake mixes, from worst to best.

I tried the buttermilk flavor from four different pancake mix brands: Hungry Jack, Krusteaz, Pearl Milling Company, and Birch Benders.
pancake mix boxes on a countertop

Erin McDowell/Business Insider

For each mix, I followed the recipe on the back of the box for the most basic pancakes and the fewest pancakes.

Many of the recipes required the same mix-to-water ratio, but one required oil, milk, and an egg. I cooked all the pancakes for 1 1/2 minutes on each side, using about half a tablespoon of butter to grease the pan as needed. I also used about a quarter-cup of batter for each pancake.

To keep things as fair as possible, I also served all the pancakes the same way, with a half-tablespoon of butter and a drizzle of Maine maple syrup.

My least favorite brand I tried was also the most complicated.
pearl milling company pancake mix

Erin McDowell/Business Insider

The 32-ounce box cost $4.99 at my local Stop & Shop in New York City. 

Ingredients

  • 1 cup mix
  • 3/4 cup milk
  • 1 tablespoon oil
  • 1 egg
Unlike the other pancake mixes, this batter called for milk, oil, and an egg.
pearl milling company pancake mix

Erin McDowell/Business Insider

Pearl Milling Company has another complete buttermilk pancake mix that only requires adding water, but this kind requires a few extra steps.

After I mixed the ingredients, I noticed the batter was slightly thicker than the batter from other pancake mixes I've tried.

It took a little extra effort to remove all the clumps and make sure the egg was fully incorporated into the batter.

The pancake puffed up slightly and thickened while cooking.
pearl milling company pancake

Erin McDowell/Business Insider

It looked almost cake-like in texture, and it turned a nice golden brown.

This pancake was thicker and more cake-like than the others.
pearl milling company pancake

Erin McDowell/Business Insider

The texture was slightly stodgy and crumbly, but also a bit dry. The pancake had a nice, crispy outer layer, but it desperately needed butter and syrup to add some moisture.

My third-favorite brand was the Hungry Jack buttermilk complete pancake mix.
hungry jack pancake mix

Erin McDowell/Business Insider

The 32-ounce box cost $3.99 at my local Stop & Shop in New York City. 

Ingredients

  • 1 cup mix
  • 3/4 cup water
The batter was slightly runnier than the others.
hungry jack pancake mix

Erin McDowell/Business Insider

However, it was extremely easy to work out the clumps and create a smooth batter.

The pancake browned easily in the pan.
hungry jack pancake

Erin McDowell/Business Insider

The pancake was slightly thinner than the others I made, even though I used the same amount of batter for each pancake.

The pancake had a sweet, buttery flavor. I thought it was the most classic of the mixes I tried.
hungry jack pancake

Erin McDowell/Business Insider

It tasted like something I'd get in a diner, or even a frozen pancake you'd heat up in the microwave.

While the flavor on its own didn't blow me away, I thought it was a great vehicle for maple syrup and butter. It took me back to my childhood.

My second-favorite was the organic Birch Benders buttermilk pancake and waffle mix.
birch benders pancake mix

Erin McDowell/Business Insider

The 16-ounce bag cost $6.99, making it half the size and double the price of the other brands I tried. I also thought the packaging was beautifully designed and easy to reseal after each use.

Ingredients

  • 3/4 cup mix
  • 1/2 cup water
The batter was slightly thicker, and I could practically smell the buttermilk.
birch benders pancake mix

Erin McDowell/Business Insider

For a recipe that only required mixing the powdered pancake mix with water, it looked strikingly similar to the Pearl Milling Company buttermilk pancake mix, which also required an egg, milk, and oil.

The delicious smell of the buttermilk pancake wafted through the kitchen.
birch benders pancake

Erin McDowell/Business Insider

The pancake puffed up slightly, becoming about an inch thick, which I thought was the perfect thickness.

I thought the Birch Benders buttermilk pancake had the right balance of sweet, buttery, and savory flavor.
birch benders pancake

Erin McDowell/Business Insider

The pancake had a good balance of flavor for a "just-add-water" pancake mix, and it is arguably the mix I would reach for again over the others, based on flavor.

However, for half the amount of pancake mix of the other boxes and at double the price, I couldn't say it was the best value compared to the others. I'm simply not convinced it's so much better that it warrants the higher price tag.

My favorite was the Krusteaz buttermilk-pancake mix.
krusteaz buttermilk pancake mix

Erin McDowell/Business Insider

The 32-ounce box cost $3.59 at my local Stop & Shop in New York City, making it the cheapest brand I tried.

Ingredients

  • 1 cup mix
  • 2/3 cup water
The batter was perfectly smooth without being too watery.
krusteaz pancake mix

Erin McDowell/Business Insider

It was a perfect balance between thick and runny, and it spread easily in the pan.

The pancakes turned a delicious-looking golden brown in the pan.
krusteaz pancake

Erin McDowell/Business Insider

The pancakes were slightly thicker than the Hungry Jack-brand pancakes, but not as thick or cake-like as the Pearl Milling Company pancake.

The pancakes had a tasty buttermilk flavor and were the perfect thickness.
krusteaz pancake

Erin McDowell/Business Insider

The outside was crispy, but the pancakes themselves were still moist and slightly crumbly on the inside.

Not only did this pancake mix have great flavor and texture, but it was also the cheapest among the brands I tried. This is hands-down the brand I would purchase again.

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4 mistakes people make when they order wine at restaurants, according to a sommelier

27 October 2026 at 13:15
server pouring a flight of different wines
Ordering wine doesn't have to be intimidating or difficult.

Carlo Prearo/Shutterstock

  • As a sommelier, I love trying new wines at restaurants, but they're not all winners.
  • Many miss out on Italian whites, which are some of the most underappreciated wines in the world.
  • Skip bottles from popular wine regions and order from their neighbors instead.

It can be overwhelming to be handed an extensive wine list at a restaurant. Multiple pages with small print can be an overload of information — anxiety ensues, and you're not sure what to order.

But as a sommelier, I've trained to understand all those little details, so you don't have to.

Here are the mistakes I see people make when ordering wine — plus advice for what to do instead next time you're dining out.

Ordering something they can readily buy at their local grocer
glass of red wine and an italian pizza on a table

Shebeko/Shutterstock

Sommeliers work hard to curate thoughtful and interesting wine lists at restaurants. If you can get the wine at your grocery store or any retailer you frequent, skip it while you're out.

Dining out is a time to explore and discover something new. This can be a grape you've never had, a producer you've never heard of, or a wine from a new-to-you region.

Sure, you've had a Tuscan red wine, but have you had a red wine from Oltrepò Pavese made from pinot-noir grapes? At Italian restaurants, I always look out for bottles of La Genisia pinot.

Exclusively sticking with overpriced bottles from major wine regions
sign for napa valley in california

Ritu Manoj Jethani/Shutterstock

Bordeaux is widely considered one of the finest wine regions in France, and Napa Valley reigns supreme in the US. So, it's no surprise that their wines often have price tags to match their elite status.

Instead, I always look for areas near these benchmark regions to expand my horizons and save a few bucks.

Just outside Bordeaux is a region called Cahors, which is known for making wines from the malbec grape. Crocus Wines is a reputable brand to try.

In terms of Napa alternatives, I tend to reach for bottles from the Anderson Valley in Mendocino. Classic producers include Goldeneye Winery and Husch Vineyards.

Only ever ordering white wines within their comfort zone
server pouring a glass of white wine

guys_who_shoot/Shutterstock

Ubiquitous, "comfort zone" white wines like chardonnay, sauvignon blanc, and pinot grigio tend to have cultlike followings.

If you're open to branching out and are in a white-wine rut, I say start by taking a closer look at the menu. For example, Italy has a treasure trove of "under the radar" varieties.

The country is home to over 1,000 native grape varieties, but my favorite Italian regions to look for on menus include Sicily, Collio, and Lugana.

Planeta and Monteleone are two of my favorite brands in Sicily. Primosic and Terre del Faet are top producers in the Collio region. And in Lugana (an all-white wine region), Ottella and Selva Capuzza reign supreme.

There are so many great varieties worth trying if you know a few keywords to look for.

Going for the full-bodied, high-alcohol reds
People toasting red wine glasses
There's nothing better than a chilled red on a warm day.

anatoliycherkas/Getty Images

Over the years, I've observed that American wine drinkers really like big, assertive reds.

The problem with ordering such wines at many restaurants is that the bottles are often too young. They'd benefit from some aging, but restaurants need to sell their wines, so it's a bit of a conundrum.

My solution is to dapple with light-bodied reds that are ready to drink when bottled. The best examples include gamay, Cinsault, and valdiguié wines.

Some of my favorites include Camins 2 Dreams' gamay, Two Shepherds' Cinsault, and J. Lohr's valdiguié.

If it's hot out, consider enjoying these reds lightly chilled. Have the sommelier put the wine on ice while you peruse the menu and order your food.

By the time your appetizers are served, the wine will be ready to enjoy.

This story was originally published on September 15, 2024, and most recently updated on October 26, 2026.

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