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As AI labs go on the hunt for real-world data, Micro1 is throwing everything at getting it for them.
The startup is one in a new class of fast-moving data brokers, gobbling up companies' internal data and packaging it for the likes of OpenAI, Anthropic, and other model developers. The executives who sell their companies' data to Micro1 find themselves suddenly participating in a new sector of the economy, where terabytes of mundane workplace interactions can be worth hundreds of thousands of dollars.
Ilya Brotzky, the CEO and cofounder of the recruiting startup VanHack, told Business Insider he was shocked when he filled out a Micro1 survey about his company's data and received a "substantial" offer.
"I didn't believe it, to be honest," he said. "I felt like it was a little too good to be true."
Micro1 says it pays $100,000 to $2 million for a single midsize company's data. It recently announced plans to spend $1 billion on the project over the next year. Brotzky and the other executives Business Insider spoke to for this story wouldn't share the exact amounts their companies received.
For Micro1, the new focus on workplace data matches a broader evolution in the industry, as Business Insider has written about in The AI Data Grab, a series about how tech giants are increasingly turning to workers, users, and the physical world to get data to train AI.
First, AI companies gobbled up text from the internet and corpora of old books. Then they realized that humans grading AI responses could improve their models. And now, companies are using complex simulations, built on real-world data, to improve the tenacity and skill of their AI.
Micro1
Gartner estimated that spending on AI data is likely to surge from less than $1 billion last year to almost $6.5 billion in 2027. Micro1's chief revenue officer, William Almeida, told Business Insider in September that his company has been explaining to prospective customers why their data is suddenly so valuable for those simulations.
"Every time I talk to companies, I tell them, 'Hey, I see this as a booming business,'" Almeida said.
Micro1 has three ways of working with AI model developers.
First, it can take a company's raw data, transform it to protect privacy, and license it to a lab. In addition, Micro1 provides an in-progress AI agent to companies and gets feedback on how it works. The third route is the simulation: Micro1 takes a company's data up to a certain timestamp, freezes it, and then provides that "environment" to a model developer trying to teach its AI how to work from existing context.
Micro1 pays more for larger, more complex datasets, as well as for data that represents a unique type of work or knowledge. It usually wants to license a company's entire data corpus, so that an AI model can replicate what it would be like to be a human employee.
"The connection, the diversity, the traceability of all of these data points, they matter a lot when you think about model training," Almeida said.
Brotzky also received an offer from AI data startup Mercor to buy his company's data, though he opted for Micro1. Once Brotzky dug into Micro1's privacy process, he said he felt comfortable sharing all the data they requested. That included VanHack's Google suite, Confluence data, Slack messages, and customer relationship management software.
Grant Gooley, the CEO of the marketing agency MyPortal Marketing, also views his deal with Micro1 as an innovation. He has sold internal design files from Figma and Canva, as well as checklists from Monday.com.
"When we were building these processes years ago, I didn't think that we would be using it to support AI learning," Gooley said. "But doing that, it's very fulfilling."
Micro1 and its rivals are full steam ahead. Still, there are open questions. Former and current employees aren't likely to get any compensation from — or a voice in — their work becoming AI fodder. Ifeoma Ajunwa, a law professor at Emory University, previously told Business Insider that data sales are an "ethically gray area."
When pitching to potential customers, Almeida tells them this business is in the early days.
"If you wait too much, you won't get the premium that the first companies are getting," he said.
VanHack's team got a confidence boost from the Micro1 deal, Brotzky said, because of the additional revenue stream it represents
Gooley said he's kept MyPortal Marketing's employees in the loop about the deal with Micro1 and hasn't heard any complaints.
"I told my team that this is something that you're going to tell your grandchildren about one day, because we are literally supporting the future growth of marketing agencies," Gooley said.
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Four years of sanctions have not closed the door through which Russian metal still reaches Europe. The EU imported 1.6 million tons of Russian iron and steel products in the first eight months of 2026, paying 682 million euros, down 54% in value year on year, GMK Center, a Ukraine-based consulting company, reports, citing Eurostat data.
Every euro spent on Russian metal is revenue for a state waging war on Ukraine, and the EU has banned most of it: pig iron, direct-reduced iron, iron ore and ferroalloys. Yet one category still flows almost untouched: semi-finished steel, mostly slabs, which made up 97.8% of the imports, or 1.56 million tons worth 670 million euros.
Volumes dropped 55% year on year after the full ban on Russian pig iron and DRI took effect on 1 January 2026, and no pig iron, ferroalloys, iron ore, or DRI reached the EU from Russia in the period, the center found. Iron ore and ferroalloys fall under sectoral limits, and the largest Russian producers are subject to corporate sanctions.
Slabs are the gap in the wall. Belgium took 767,700 tons of Russian semi-finished steel, nearly half the EU total, and Italy 191,800 tons, the center said.
Demand still outstrips the rules, with a slab quota for the year to September 2026 standing at nearly 3 million tons and effectively used up within four months, the data showed. Scrap was the only other notable inflow, at 41,300 tons worth 11.7 million euros, down about a third.
The door is closing slowly, and not without a fight. The quota falls to 2.6 million tons for the year to September 2027, and to 2 million for the following year, the center added, yet attempts to halt Russian slab imports early have failed because the biggest consumer countries lobby against it.
Earlier, the Kiel Institute for the World Economy reported that the EU paid Russia €317 billion in goods since February 2022. The sum is €116 billion more than the €201 billion the bloc extended to Ukraine in financial aid over the same period.
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