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Xabi Alonso’s return to Liverpool felt inevitable – behind the scenes, the reality was always different

From the outside, the club legend appeared the ‘king over the water’ who could have succeeded either Jurgen Klopp or Arne Slot. But in Andoni Iraola, Liverpool identified a head coach who they felt was a better fit for the style of play Anfield wants to see. By Richard Jolly

© Getty

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Footballers Harry Kane and Alexia Putellas Win the 2026 Ballon d’Or

On Monday, Harry Kane and Alexia Putellas won the 2026 Ballon d’Or at a ceremony held in London—the first time the event has taken place outside of France since the award’s inception in 1956.

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English forward Harry Kane received the award for the first time, finishing ahead of Frenchman Kylian Mbappé (second) and Spaniard Lamine Yamal (third) in the voting. The award recognizes the best footballer in the world for the season and cements Kane’s status as a leading figure in international football.

In the men’s rankings, Rodri placed fourth and Fabián Ruiz tenth, while Lionel Messi finished fifth.

Meanwhile, Spain’s Alexia Putellas claimed her third Women’s Ballon d’Or, following her previous wins in 2021 and 2022. The midfielder was recognized as the best female player in the world, further building her legacy in one of the most significant awards in women’s football.

Golden nights for Alexia Putellas and Harry Kane as they win the 2026 Ballon d’Or Féminin and Ballon d’Or Awards.

Putellas, who led FC Barcelona Femení to the quadruple last season, wins the Award for a record-equalling third time.

Kane – England’s captain and striker for… pic.twitter.com/UsbFbbURYd

— Laureus (@LaureusSport) October 27, 2026

The Ballon d’Or is the most prestigious individual honor in world football, recognizing the best player on the planet each season. Its list of winners includes the sport’s greatest legends, topped by Lionel Messi—who holds the all-time record with eight awards—ahead of Cristiano Ronaldo, who has won five.

From a Spanish perspective, only Luis Suárez Miramontes, Alfredo Di Stéfano, and Rodri have managed to win the trophy—an award that, every year, captures the attention of the football world and fuels the debate over who delivered the best performance of the season.

A packed Monumental Stadium in Buenos Aires gathered to support the Argentine national team in its match against Benin and to share an emotional night as Lionel Messi bid farewell to the Argentine public. Thousands of fans gathered around the stadium and in the stands celebrated… pic.twitter.com/M5qEFV7IpY

— teleSUR English (@telesurenglish) October 7, 2026
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The NFL's Push Into Australia and Japan Makes No Sense—Until You Realize Who the Real Customer Is

A San Francisco 49ers runs away from the camera with a football, while a Los Angeles Rams player tries to tackle him. | Photo: Chris Putnam/ZUMAPRESS/Newscom

Hello and welcome to another edition of Free Agent! It's a great day to pour a Miller Lite out.

Let's talk about the NFL invasion of Australia and, soon, Japan. Is it the real deal or is something else at play? Then we'll close with the results of our reader survey about the World Series.

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The NFL's Push Into Australia and Japan Makes No Sense

Football in Europe is one thing—football in East Asia and Australia is another.

After the NFL played its first regular season game in Australia in Week 1, Commissioner Roger Goodell now says the league may double-down on working its way into East Asia and Australia. "Tokyo is clearly on our list, whether it's next year or the year after," Goodell told NFL Daily. "It's coming at some point in the near future." Another league administrator said they're considering a 10th international game next year, up from nine this year. The idea, one might think, is that by playing a game in Australia, Japan, or any other country, people with a tepid interest in the NFL become swarms of dedicated fans.

It won't work—at least not in the Eastern Hemisphere. The league is much too dedicated to the Eastern Time Zone for it to work. Consider the NFL's main kickoff times (the end of daylight saving time will soon alter these slightly).

Thursday Night Football: 8:15 p.m. Eastern, 9:15 a.m. Friday in Tokyo, 11:15 a.m. Friday in Sydney.

Sunday early afternoon: 1 p.m. Eastern, 2 a.m. Monday in Tokyo, 4 a.m. in Sydney.

Sunday late afternoon: 4:25 p.m. Eastern, 5:25 a.m. Monday in Tokyo, 7:25 a.m. in Sydney.

Sunday Night Football: 8:20 p.m. Eastern, 9:20 a.m. Monday in Tokyo, 11:20 a.m. in Sydney.

And so on for Monday Night Football.

Even the Super Bowl, the league's biggest event that we're always told is watched by millions of people in every country around the world, kicks off around 6:30 p.m. Eastern. That's 8:30 a.m. on Monday morning workday in Tokyo and 9:30 a.m. in Sydney. You'd have to be an American expat or an extremely dedicated foreign fan to watch—they exist, to be sure, but they're notable because they're a rarity (like my man @KoreaPistonsFan).

This is not like how American sports fans wake up on a weekend morning with nothing else going on and tune into European soccer matches—the NFL is hoping people will wake up in the middle of the night for an East Coast afternoon game, or tune in during their workdays for what we in the U.S. would consider a primetime matchup. (In Japan, watching every week appears to require an expensive subscription, whereas Australians at least seem to bundle many of the games into other packages like Disney+.)

Ask yourself: Are you frequently waking up at odd hours to watch the Australian Football League or J1 League soccer? Are you watching your favorite sports team in the middle of the workday? OK fine, if you work a flexible desk job like me, you might be tuning in for your baseball team's day games or throwing a golf major on your second screen. When I posted about this on X, people angrily responded that Japanese fans routinely watch baseball during the day—OK, fine, call me when the NFL gets its Shohei Ohtani.

But I'm not getting up at 2 a.m. to willingly start watching a sporting event, unless I'm studying abroad in London and the Tigers are in the playoffs for the second time in my life. While I don't miss a Formula 1 race, when they're on in the middle of the night I watch the next day—sometimes, but not always, without seeing any spoilers online.

The NFL will almost certainly sell out a game in Tokyo, but tickets aren't where the real money comes from, it's TV revenue they're chasing. That, and the 8:35 p.m. Eastern kickoff time for this season's Australia game (10:35 a.m. local, Friday), tell you who the real audience is.

It's you, my humble American friends.

The novelty of games in London and Germany is wearing off. The NFL thinks it can throw a game in Japan, sell it to Netflix for $100+ million, and then, most importantly, put it in primetime for the American East Coast.

The NFL might be hoping their football games in Australia and, soon, Japan, will create broader interest from those countries. What they're almost certainly more interested in is getting U.S. fans to watch another primetime game that the league can make hundreds of millions of dollars from in TV rights.

Readers Want a Brewers World Series Victory. Here's Why.

A lot of you must be pretty pleased with how baseball is going. About 70 percent of you said you're rooting for the Milwaukee Brewers, who now have a 3–0 lead in the World Series after battering the Tampa Bay Rays 10–1 on Monday night.

I, for one, am also rooting for the Brewers but had at least hoped for the teams to make it a little more interesting (at least Game 1 and Game 2 were close!). Both teams have managed to find pretty consistent success in recent seasons and "deserve" to be here, despite both being in fairly small markets and often up against more well-funded divisional opposition. Both, unfortunately, play in stadiums that are for some reason fully or partially owned by local government. But the Brewers, unlike the Rays, have good vibes, a great color scheme (I'm a sucker for navy–yellow/gold), and a strong fan base that deserves happiness.

The survey answers behind the Brewers were wide-ranging, from "The beer and cheese are better!" to "Beer. The answer is always beer." (Shoutout to whoever said "Channeling my inner Sarah Palin, I can see Milwaukee across Lake Michigan from my house in Grand Haven.") Several more said they are from Milwaukee, are from the Midwest, are just glad the Brewers beat the Dodgers, or think a "northern" team should win. A couple Red Sox fans chimed in to say they just hate the Rays.

The Rays, to be fair, might be seen as less objectionable because they have fewer fans to annoy everyone else with their success. No one, I assume, is climbing any street poles to celebrate if the Rays win the World Series (we may never know!). But we did get a few Tampa locals to chime in, and a couple Brewers haters, and one person who I sympathize with: "I have a dear friend who has been a Tampa Bay fan since the very beginning. She deserves a victory." Seems like she will be waiting at least one year longer.

The Brewers seem almost certain to be World Series champions going into what will likely be a brutal MLB lockout. Let us hope there are no games lost—any 2027 World Series champion is better than no champion, or season, at all.

Replay of the Week

Keep your eye on No. 5 car. Drivers don't usually go from 1st to 11th to 1st all in the span of one lap! (And since everyone turned out all right, you can also enjoy the carnage of this big crash.)

HOW DID KYLE LARSON PULL THIS OFF?!?! pic.twitter.com/nVhlg7JylD

— Rubbin is Racing (@rubbinisracing) October 25, 2026

That's all for this week. Enjoy watching the real game of the week while you skip the school Halloween party—it's Glendale at Salt River in the Arizona Fall League on Friday at 4:30 p.m. Eastern, where you can watch MLB test out a crazy new outfield rule.

The post The NFL's Push Into Australia and Japan Makes No Sense—Until You Realize Who the Real Customer Is appeared first on Reason Magazine.

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