• McDonald's brought back the McRib for a national farewell tour in the fall of 2022. 
• The McRib has had at least three other farewell tours and has been on and off menus since 1981.
• It's returned to menus every year since 2023 and is back in select cities on October 27.

When bidding fans a final goodbye, the McRib appears to be taking cues from rock bands like The Who and KISS. The bands are known for farewell tours that didn't stick. The iconic McDonald's sandwich is also pulling a fast one with fans. 

In 2022, McDonald's said the barbecue-slathered boneless pork hoagie would say goodbye to fans in an event billed as the McRib's farewell tour. But the McRib returned to select McDonald's locations in November 2023, and has made similar returns every year since. In fact, the chain announced it will release the McRib again in October in select cities.

For 45 years, the McRib sandwich has been popping up randomly on the McDonald's menu. 

Here's a look at the history of the sandwich. 

Mary Meisenzahl and Nancy Luna contributed to an earlier version of this story.

The origin story of the McRib is tied to the success of another iconic McDonald's menu item: McNuggets.

After McNuggets were introduced in 1979, franchisees couldn't get enough of them and demanded another hot product to sell.

A nationwide chicken shortage left some franchises without McNuggets, so McDonald's chef René Arend created a fast, affordable alternative.

Arend was inspired to create the McRib after a trip to South Carolina, where he ate local barbecue.

The design for the McRib used new technology to create a "restructured meat product" developed by Richard Mandigo at the University of Nebraska, NPR reported.

Arend designed the McRib's shape to "look like a slab of ribs," and while the product is made with pork, it doesn't include any actual rib bones.

The McRib officially debuted in test markets in 1981.

Made with boneless pork, barbecue sauce, onions, and pickles, the menu item sparked early interest from customers nationwide.

However, while customers showed up to try the McRib for the first time, not many returned for repeat visits, and it disappeared from menus in 1985.

"The Simpsons" gave the McRib a permanent place in pop culture with a 2003 episode parodying the sandwich, titled "Ribwich."

That same year, McDonald's introduced a mini version of the sandwich, the McRib Jr.

McDonald's took the McRib on three farewell tours in 2005, 2006, and 2007.

The McRib found success as a limited-time offer. In 2007, McDonald's sold 30 million sandwiches, Maxim reported.

In 2008, devoted McRib fan Aaron Klein started the McRib Location website that used crowdsourced tips to help people find the sandwich at select locations nationwide.

In 2020, the McRib returned to menus nationwide for the first time in eight years.

"The McRib has been a beloved menu item at McDonald's since its inception nearly 40 years ago," Linda VanGosen, McDonald's vice president of menu innovation, said in a statement at the time.

"There's nothing quite like the taste of the McRib. To our customers, it's become more than a delicious, saucy moment … it's a season, and it's taking the internet by storm. That's why this year we're proud to serve the McRib nationwide for everyone to enjoy."

The launch proved successful and boosted sales that were declining amid the COVID-19 pandemic, Restaurant Business reported.

We tried the McRib for ourselves and didn't quite get the hype.

During the pandemic, chains including Burger King and KFC turned to nostalgia, offering customers familiar comforts during an uncertain time.

However, despite the hype, we were a bit underwhelmed.

The rectangular pork patty reminded us of the sausage McDonald's uses on its breakfast sandwiches, while the pickles and onions tasted crisp and fresh.

We enjoyed the toppings, but the sandwich was missing the barbecue flavor we expected — likely because it arrived with barely any sauce, unlike the much saucier McRibs seen online. This could've been a restaurant-specific error at the time, but we haven't been back to reorder it since.

In 2022, McDonald's announced that the McRib was heading out on yet another "Farewell Tour," suggesting the cult-favorite sandwich might be gone for good.

But yet again, the sendoff didn't stick.

The McRib returned to menus in 2023, 2024, and 2025, continuing the long-running cycle of limited-time disappearances and comebacks.

However, unlike previous years, the McRib was only available in select cities in 2025.

Despite its many supposed farewell tours, McDonald's is relaunching the McRib once more in 2026.

After years of dramatic goodbyes and limited-time returns, McDonald's brought the polarizing pork sandwich back once again in 2026.

Starting on October 27 at select locations in cities including Los Angeles, Chicago, Miami, Atlanta, Philadelphia, and Dallas, fans can purchase a McRib for a limited time, the company told USA Today. Customers in other cities are encouraged to check their McDonald's app for availability.

Its latest comeback proves the McRib's strange staying power.

Every time it disappears, fans wonder whether this will finally be the last time — and head to their nearest location to try it for (possibly) the final time.

• Sweetgreen just rolled out a new incentive and compensation plan for restaurant managers.
• A higher base salary and new revenue-share bonus could push top performers above $200,000.
• "As we approach 300 restaurants, we're betting big on our Head Coaches," CEO Jonathan Neman said.

Sweetgreen restaurant managers are about to see some more sweet green.

The salad bowl chain said Tuesday it is rolling out a new compensation and incentive plan for the new year that would raise annual pay for managers of high-performing locations to more than $200,000.

"This sets Sweetgreen up to be in the top tier of restaurants for total compensation for general managers," chief operating officer Jason Cochran told Business Insider. "Our ability to be able to attract, retain, and also inspire many of our internal team members to want to be head coaches — I think it's going to be meaningful for many years to come."

Managers need to have at least three years on the job to be eligible for the highest pay bands, and a new revenue-share bonus will directly reward leaders when their location beats it sales goals, the company said. Managers may also receive shares of Sweetgreen stock based on their performance.

Cochran said the typical tenure of restaurant managers ranges from three months to 10 years, and that store teams consist of about 25 to 50 employees.

"One of the shift leads was telling me they heard the news and how excited they were for their career at Sweetgreen," he said. "She's been with us six years."

The company also said the changes at the top are part of a larger push to improve talent retention and training within the chain.

"Great leaders build great teams, and great teams build a great business. As we approach 300 restaurants, we're betting big on our Head Coaches," co-founder and CEO Jonathan Nemen said in a statement. "The restaurant industry has always been one of the great engines of opportunity, and we want to make that real for thousands of people."

• One of soccer's biggest stars is in hot water in China over joking about Chairman Mao Zedong.
• Kylian Mbappé referred to Mao as a "Chinese dictator" during a podcast talk about his favorite memes.
• Two Chinese brands ended deals with Mbappé, while shares in shoemaker On, which sponsors him, fell.

Chinese brands are cutting ties with Kylian Mbappé, one of the world's biggest soccer stars, after he joked about Mao Zedong on a podcast.

Mbappé, who plays for Real Madrid and captains the French national team, has been nicknamed "The Dictator" for his confidence and influence over the teams he plays for. The nickname has spawned countless memes, many of which compare him to historical leaders, including Mao.

The controversy was sparked by a clip circulating on social media from an interview with "The Bridge," a French podcast co-hosted by one of Mbappé's teammates.

In it, Mbappé said the meme that made him laugh the most was one where his face was superimposed onto that of "some guy — I think he's a Chinese dictator." The video then cuts to an image of Mao with Mbappé's face.

While millions died under Mao's leadership, he is still revered by the Chinese Communist Party for his role as the founding father of modern China. Jokes about him remain a social taboo in China and are considered disrespectful.

Dongpeng, a drinks company whose ads and packaging feature Mbappé, announced on Tuesday that it would no longer work with him.

"Our company firmly opposes and has zero tolerance for actions that hurt national feelings," it said in a statement. "Effective immediately, we are ending all cooperation with Kylian Mbappé."

Mengniu, the country's largest dairy producer, also released a similar statement: "Effective immediately, our company is ending all cooperation with Kylian Mbappé. Mengniu firmly opposes and has zero tolerance for any words or actions that hurt the feelings of the Chinese people."

Soon after it was posted, Dongpeng's statement became the top-trending topic on the Chinese social media site Weibo.

Mbappé apologized in a statement on Tuesday morning, calling the comment "ill-judged."

"I now understand that it hurt many people in China and in Chinese communities around the world," he said in the statement, which was posted in English, French, and Mandarin.

"I apologize to everyone my words have upset. This was absolutely not my intention. I have deep respect for the Chinese people and their history, and I am sincerely sorry."

Mbappé is one of soccer's biggest stars. On Monday, he came second in voting for the prestigious Ballon d'Or and was the top scorer at this summer's World Cup.

In 2017, while still a teenager, he commanded a transfer fee of over $210 million, and he has since become one of the most marketable athletes in global sports.

In September, he became the face of Swiss shoemaker On's expanding soccer business, leaving behind a long-term deal as one of Nike's top ambassadors. On's share price was down more than 4% in early trading on Tuesday.

On top of that deal, Mbappé is the face of EA Sports' hugely popular FC game series, and has endorsement deals with brands like Swiss watchmaker Hublot and Oakley.

Soon after Dongpeng and Mengnui's statements, EFE Noticias, a Spanish news agency, reported that Chinese state TV has suspended broadcasts of La Liga — the top division of Spanish football where Mbappé plies his trade.

"We convey our respect to China, its institutions, and its people, and we deeply value the support of the millions of fans who follow us each week," La Liga said in a Tuesday X post, adding that it was working with partners in China to address the situation.

• Major brands put a lot of care into choosing a defining color — for Target it's Pantone 186.
• But a shade that works in one context might not suit all situations.
• Target told BI it adopted a shade called "Cherry Stain" for when the bullseye red is a bit hot.

Target takes its colors very seriously.

The retailer's iconic red, also known as Pantone 186, is a vibrant, highly saturated shade that makes its bullseye logo stand out in a crowd. It's a color that catches the eye on subway platforms and suburban shopping centers alike.

A new employee-only line of apparel, designed in collaboration with Isaac Mizrahi, is dubbed Collection 186. And two decades ago, Target bought all the ad space in an issue of The New Yorker and asked the magazine's illustrators to work only in black, white, and red.

But when Target remodeled its SoHo location in New York last year, using the trademark red for nearly every element of the store's entrance proved to be a bit much.

"It was just a little too overpowering, so our design team brought in this color that we're now calling Cherry Stain to kind of help balance out all of the red," Target's chief brand officer Michelle Mesenburg told Business Insider during an exclusive store tour last week. "It has now become part of our IP color palette at Target."

While the new Cherry Stain color appears on several fixtures in the SoHo store, it is more prominently seen as the official shade of the newly launched Beauty Studio department, which the retailer is rolling out in stores this year.

It's a calmer, more inviting hue that both complements the primary red and serves as an alternative when the bullseye shade might come off a bit too hot.

The company is now using the shade in more contexts, including some Target logos that now appear as a combination of the Pantone 186 and the new Cherry Stain, rather than the traditional red and white.

"It's a fresh chapter," Mesenburg said. "We're pulling elements of what we're learning here [in SoHo]. It may not translate exactly one-for-one, but the influence is coming into the full chain."

• Talon Krebs earns six figures as a TikTok Shop affiliate, posting up to 30 videos a day.
• He says anyone can get started with just a couple hundred bucks.
• Effective TikTok videos need a strong hook to give people a reason to stop scrolling.

Talon Krebs works full time as a TikTok Shop affiliate, promoting products on the app and earning a commission when shoppers buy through his links.

The gig earned the 23-year-old six figures last year, according to a 1099 form reviewed by Business Insider.

"As far as startup cost, TikTok Shop has to be one of the most profitable business models I've ever seen," he told BI.

Krebs said beginners can get started with a phone, a few products, and an understanding of what makes people stop scrolling. He shares three steps to turn TikTok videos into a source of income.

1. Build an account and meet TikTok Shop's eligibility requirements

Anyone can open a TikTok account, but affiliates need an established following to join TikTok Shop.

TikTok offers multiple routes into its affiliate program, Krebs explained. Its pilot program requires 1,000 followers but limits participants to a handful of posts a week, while the main program, which gives affiliates more flexibility, requires at least 5,000 followers.

Krebs already had about 24,000 followers on a personal account when he got started. He said he built the audience by posting about sports, current events, and other subjects he liked: "I was just posting stuff I was interested in."

2. Start with products you already own or would buy anyway

Krebs said he spent $100 to $200 on a handful of products when he first started. He chose items he needed anyway, like hoodies.

Affiliates can search TikTok's product marketplace for brands and products to promote. Krebs said they don't need a direct relationship with a brand to start making videos, though successful affiliates may eventually negotiate higher commissions or paid content deals.

For someone trying to keep costs close to zero, Krebs recommends looking around the house first. If an item you already own is listed on TikTok Shop, you can create a video about it rather than buying something new specifically to promote.

He also joined Media Labs, a community for affiliates that offered video feedback and weekly calls. He paid the $1,500 fee in six $250 monthly installments, putting his initial outlay — including products and his first community payment — at about $450.

Skip the community, use products you already own, and film with a phone and free editing tools, and Krebs said you could get started for essentially nothing.

3. Make videos that give people a reason to stop scrolling

A TikTok Shop video still has to work as a TikTok video. Krebs said the opening seconds matter most: The hook should get a viewer's attention, identify a pain point, or create enough curiosity to keep them watching.

In one of his most successful videos about a digital business card, he opens with: "Paper business cards are officially a thing of the past." The statement created some controversy, he said, but it got viewers' attention before he explained the product and how he used it as an entrepreneur.

Krebs tries to keep most videos between 30 and 50 seconds, though he said the right length depends on the product. Some products need more explanation, while others can be shown in a 10-second video.

He thinks of each video as a loop: The hook opens it, the middle explains or demonstrates the product, and the call to action closes it. Affiliates can tag a product directly in the video, allowing viewers to tap the orange shopping-cart icon, view the listing, and ultimately make a purchase.