• United's CEO thinks Starlink is now the second-most important factor in customers' flight choices.
• Scott Kirby said some passengers are flying on regional airlines to guarantee Starlink access.
• United's speedy Starlink rollout is the airline's "biggest competitive advantage," Kirby said.

United Airlines CEO Scott Kirby believes passengers are more interested in Starlink than ticket prices when picking which airline to fly with.

"I think Starlink, behind the schedule, is the most important thing for customers to choose an airline now," Kirby told the "Cheeky Pint" podcast on Tuesday's episode.

United is leading the way in the US in installing Starlink, the high-speed WiFi service from Elon Musk's SpaceX. The airline was one of the first to sign up in 2024 and has since equipped almost half of its planes with Starlink.

While Starlink is on all United's regional airplanes — those operated under the United Express brand — it is on less than 3% of its wide-body jets that fly long-haul routes, according to the airline's tracking tool.

Some travelers are choosing flights on these smaller regional airplanes to ensure they can access Starlink, Kirby told "Cheeky Pint."

Kirby said that when passengers told him this, his reaction was: "Holy cow!"

He also recalled booking a recent flight and ensuring he wouldn't be in the air when the Milwaukee Brewers were playing, so he could watch the game on TV. "Whereas if I had known for certain that my flight was going to have Starlink, I would have booked it during the game," he added.

American Airlines has also made a deal with Starlink, but it is not due to begin installing the terminals until early next year. Delta Air Lines has instead signed up for Amazon Leo, a similar service due to launch in 2028, which has attracted considerable criticism from Musk.

Although Musk has called for Delta CEO Ed Bastian to be fired, Kirby disagreed. "He's not going to lose his job over it," he said.

However, United is trying to win over Delta customers who might want Starlink. This month, it ran a promotion offering to match travelers' loyalty status on Delta or American, advertising "the fastest WiFi in the sky."

Thousands of customers signed up within two weeks, United said, and status match applications were up 275% compared to before the campaign.

"We're going to get customers that have been loyal to other airlines that try us for Starlink and stay because the technology is better," Kirby told the podcast.

While he called Starlink "the biggest competitive advantage," he also said it won't last forever.

"Everybody eventually is going to have high-speed, low Earth orbit. It's going to be a must-have."

• United CEO Scott Kirby says that so far he has found AI most useful for vibe coding.
• "I can read my calendar. I don't need to summarize my day," he told the "Cheeky Pint" podcast.
• Kirby said he had an "epiphany" after vibe-coding a sports-gambling tool.

United Airlines CEO Scott Kirby loves gambling, and now he's using AI as an ace up his sleeve.

Speaking on the "Cheeky Pint" podcast, Kirby said that over the past eight months, he's had an "AI epiphany" about the tech's best uses, which was triggered by one of his favorite pastimes — sports betting.

"Summarizing documents and all that crap, I think it's ridiculous," Kirby said. "I can read my calendar. I don't need to summarize my day."

Instead, he has found vibe coding far more valuable.

Kirby told "Cheeky Pint" host and Stripe cofounder John Collison that he hired a tutor for three hourlong sessions, then used AI to make a webpage for sports gambling.

"I've always been into gambling. For better or worse," Kirby said.

Between sets in a two-and-a-half-hour gym session, he typed prompts on his iPad to vibe-code a page with "four or five" drop-down menus for different sports, dates, and bets. Kirby said it links to four sportsbooks and pulls up the best odds; then he can enter a dollar amount, and it places the bet for him.

"I could do it with three hours of tutoring on my own, could write a program to do that, was an epiphany for me," Kirby said. "I think I called them on that Saturday, our team, and like, 'We're all in on this.'"

His appetite for risk has helped Kirby make bets on airline strategy that have paid off. For example, when carriers around the world retired their airplanes during the pandemic, United instead ordered hundreds of new jets — buoying the airline when travel demand boomed after lockdowns ended.

The United CEO previously spoke about his love for gambling in an April interview with The Wall Street Journal, where he described being kicked out of casinos for counting cards before he started in the airline industry.

He told "Cheeky Pint" that he went back to Las Vegas when the Super Bowl was held there in 2024.

After setting up a credit line to play poker, he had to hand over his ID.

"It was like 15 years ago that I got barred at the Bellagio last time," he said. "The manager comes over, and he's like, 'Mr. Kirby, you're welcome to play any game in the casino, but just so you know, still no blackjack.'"