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Patrimonio di Barbara D’Urso: quanto ha guadagnato in tv e quanto vale oggi la sua ricchezza

24 October 2026 at 17:00

Il patrimonio di Barbara D’Urso è una delle curiosità che accompagnano la lunga carriera della conduttrice, per anni tra i volti più riconoscibili di Canale 5. Tra programmi quotidiani, reality show, fiction e nuovi incarichi in Rai, la presentatrice ha costruito una carriera che le ha permesso di ottenere compensi importanti. Una cifra ufficiale relativa al patrimonio di Barbara D’Urso non è disponibile. Esistono, però, alcune informazioni sui suoi compensi televisivi e sulle entrate maturate durante la lunga collaborazione con Mediaset, oltre a indiscrezioni sui cachet degli ultimi anni. È importante distinguere i dati riportati dalle fonti giornalistiche dalle stime non confermate, perché il patrimonio personale non coincide necessariamente con la somma degli stipendi incassati nel corso del tempo.

I guadagni di Barbara D’Urso durante gli anni a Mediaset

Il capitolo più importante per ricostruire le entrate della conduttrice è quello legato alla collaborazione con Mediaset, durata molti anni e caratterizzata da programmi di grande visibilità. Barbara D’Urso ha condotto trasmissioni come Grande Fratello, Pomeriggio Cinque, Domenica Live e Live – Non è la D’Urso, diventando uno dei volti centrali dell’intrattenimento e dell’informazione televisiva di Canale 5.

Un’indicazione significativa sui suoi guadagni è arrivata nell’aprile 2026, quando, in occasione della controversia legale tra la conduttrice e Mediaset, fonti vicine all’azienda hanno sostenuto che i compensi riconosciuti a D’Urso attraverso i contratti nel corso degli anni fossero arrivati a una cifra vicina ai 35 milioni di euro. A questo importo, secondo la stessa ricostruzione, si sarebbero aggiunti introiti pubblicitari non quantificati.

Si tratta di un dato rilevante, ma va interpretato correttamente: 35 milioni di euro rappresentano i compensi contrattuali complessivi indicati da fonti vicine a Mediaset, non il patrimonio attuale della conduttrice. Per conoscere la sua ricchezza effettiva bisognerebbe considerare anche le imposte pagate, le spese sostenute, gli eventuali investimenti, gli immobili posseduti e gli altri redditi maturati nel corso della carriera.

Quanto guadagnava all’anno e a puntata

Le cifre relative ai compensi di Barbara D’Urso sono state spesso oggetto di indiscrezioni. Nel 2015 la presentatrice avrebbe dichiarato durante un’intervista radiofonica a La Zanzara di guadagnare circa 500.000 euro all’anno, al netto delle tasse. Altre ricostruzioni giornalistiche hanno invece ipotizzato compensi di circa 8.000 euro per ogni puntata di Pomeriggio Cinque e 15.000 euro per le dirette di Domenica Live.

Il ritorno in Rai e il compenso a Ballando con le Stelle

Dopo la conclusione del rapporto con Mediaset nel 2023, Barbara D’Urso è tornata progressivamente in televisione attraverso nuove esperienze professionali. Nel 2025 ha partecipato come concorrente a Ballando con le Stelle, il programma di Rai 1 condotto da Milly Carlucci, mentre nel 2026 è entrata nella giuria della trasmissione.

Anche il nuovo incarico ha riacceso l’interesse sui suoi guadagni. Nell’ottobre 2026, Dagospia, attraverso la rubrica di Giuseppe Candela, ha riportato un’indiscrezione secondo cui la conduttrice percepirebbe circa 15.000 euro a puntata, per un compenso complessivo vicino ai 200.000 euro. Altre ricostruzioni giornalistiche hanno indicato una cifra inferiore, pari a 10.000 euro per appuntamento. La Rai e la conduttrice non hanno confermato ufficialmente questi importi.

La causa con Mediaset può aumentare il patrimonio?

Un altro elemento da seguire è la controversia legale avviata da Barbara D’Urso contro Mediaset. Come riferito dall’ANSA il 23 aprile 2026, la conduttrice ha deciso di procedere per vie legali dopo il fallimento della mediazione.

Tra le questioni sollevate dai suoi avvocati ci sono il mancato riconoscimento dei compensi per i diritti d’autore sui programmi di cui ha curato la scrittura e quelli connessi al format televisivo Live – Non è la D’Urso. Sulla possibile entità di un risarcimento sono circolate stime giornalistiche che arrivano a diversi milioni di euro.

Quanto costa andare a Lucca Comics: alloggi, biglietti e dove dormire per risparmiare

24 October 2026 at 16:17

Sta per cominciare il Lucca Comics & Games 2026, momento nel quale la città di Lucca viene invasa dai fan dell’animazione, dei videogiochi e del fumetto. La fiera si terrà da mercoledì 28 ottobre a domenica 1° novembre e come ogni anno accedervi è piuttosto difficile. La biglietteria è stata aperta lo scorso 1° settembre, ma gli abbonamenti a prezzo ridotto erano disponibili già dal 23 giugno al 24 luglio 2026. Tutto questo per arrivare poi a cercare dove alloggiare o come arrivare attraverso il trasporto pubblico o privato in città in occasione dell’evento.

Per chi già conosce la fiera, i prezzi degli alloggi sono una nota dolente. La spesa media per partecipare a Lucca Comics & Games 2026, considerando due notti di pernottamento, viaggio e abbonamento per due persone, è di 696 euro. Altroconsumo ha confrontato i prezzi e trovato la soluzione più conveniente per chi vuole vivere l’esperienza della fiera.

Quanto costa un weekend a Lucca Comics & Games 2026

Altroconsumo ha messo a confronto i prezzi di pernottamento, viaggio e abbonamento per un weekend a Lucca Comics & Games 2026. La spesa media per due persone è di 696 euro.

Durante la ricerca delle città dove soggiornare, è stata stilata una classifica delle più convenienti. Il costo varia sensibilmente in base alla città di partenza e la soluzione più conveniente è Firenze con 596 euro complessivi. A seguire:

  • Genova 620 euro;
  • Bologna 665 euro.

E sale per chi parte da città più lontane, con spese di viaggio che fanno aumentare il prezzo complessivo. Per chi parte da Bari la spesa è di 784 euro, per chi parte da Torino è di 749 euro e per chi parte da Milano è di 739 euro.

La spesa più alta del weekend resta comunque il pernottamento, che prevede una media di circa 400 euro, mentre il costo del viaggio è determinato dalla città di partenza. La partecipazione al festival in sé è quello che costa meno, con biglietti che variano dai 26,50 euro di mercoledì 28 ottobre ai 34,50 euro di sabato 31 ottobre.

Gli alloggi segnano +138% durante l’evento

Il Lucca Comics & Games smuove masse di fan e la città viene invasa. L’impatto è di forte pressione sugli alloggi, con un aumento dei prezzi nell’area di Lucca, Pisa e Viareggio che nel weekend raggiunge fino a 404 euro, contro i 170 euro di un weekend tradizionale.

Il rincaro medio nel 2026 è del +138%, molto superiore rispetto al +70% rilevato nel 2024. Un aumento che impatta su tutte le tipologie di struttura, con le dovute differenze:

  • appartamenti e case fino a +325% su Booking e +196% su Airbnb;
  • alberghi e ostelli arrivano a costare il doppio;
  • B&B e campeggi registrano rincari fino al 50%.

A Lucca, secondo l’indagine, si trovano meno alloggi disponibili rispetto alle altre città prese in considerazione ed è anche la città dove le spese medie per un alloggio crescono di più. Per un weekend possono raggiungere cifre anche di 1.600 euro, contro i 208 euro in un weekend di confronto. L’aumento è del 414%.

Per risparmiare, chi vuole partecipare all’evento può guardare nell’area intorno a Lucca, per esempio a Pisa, dove i rincari sono più bassi ed è possibile trovare un appartamento per un weekend al costo di 292 euro.

Meno prenotazioni rispetto allo scorso anno

Federalberghi-APAM ha confermato che l’evento “è un momento strategico” per la città di Lucca, ma secondo i dati provvisori l’andamento delle prenotazioni per il 2026 è più cauto e lento rispetto agli standard storici. Dati che però risultano in linea con la vendita in calo dei biglietti per l’evento.

Il presidente Carlo Bartolini parla del Lucca Comics come di un’importante occasione di lavoro per le strutture della città, ma sottolinea che bisogna garantire flussi anche nei mesi successivi attraverso altri eventi, come per esempio quelli natalizi.

Secondo il presidente di Assohotel-Confesercenti, Giovanni Biondi, la manifestazione del 2026 ha portato volumi di lavoro normali e non ci sarebbe stato “il boom degli scorsi anni”.

Attention LaMelo Ball: only losers boast about avoiding diaper duty | Arwa Mahdawi

24 October 2026 at 13:00

The basketball star seems proud to leave the job to his partner. That’s so last century

Nobody can accuse the basketball star LaMelo Ball of being bad at his job. That said, the Minnesota Timberwolves point guard doesn’t seem to be a huge fan of dribbling.

Ball has a nine-month-old son, LaOne, with his partner Ana Montana (real name: Analicia Chaves) and is apparently uninterested in dealing with all the body fluids that come with a baby.

Arwa Mahdawi is a Guardian columnist

Continue reading...

© Photograph: Matt Krohn/AP

© Photograph: Matt Krohn/AP

© Photograph: Matt Krohn/AP

A couple spent $1.7 million turning their rental property into their forever home, designed with aging in place in mind

24 October 2026 at 10:34
Two people stand in a landscaped backyard beside a house, with one holding a white mug.
Bonnie and Hunter Moore renovated their home in Nashville.

Tamara Reynolds for BI

Retirement didn't exactly mean slowing down for Bonnie and Hunter Moore.

The Moores, both 71, have lived near the Vanderbilt campus in Nashville for over 40 years. They bought their home in 1983, raising their two children and building their careers. Bonnie was a proofreader, while Hunter worked in the music industry.

When they retired in 2019, they were excited to have more time for their passions. For Hunter, that includes reading, playing the piano, working on model trains, and independent study (he's currently working on a dissertation for fun). Bonnie loves entertaining her friends — especially in her "Not Your Mother's Bible Study" group — hosting her grandsons, and traveling.

By 2023, though, it was clear their home base wasn't set up to help them thrive in retirement, as their bedroom, office, and music studio were all on the second floor. After caring for their own aging parents, they knew second-floor living wasn't ideal for aging in place, particularly when Hunter developed vertigo that made climbing stairs unsafe.

Bonnie and Hunter didn't want their adult children worrying about them as they got older, as they had worried about their parents. Instead, the Moores hoped to set themselves up to live independently for as long as possible — and have fun while doing it.

Luckily, the house next door was the perfect solution to their problem.

The Moores bought the house next door as a rental property in 2007.
Two people stand on a front walkway outside a brick house with pumpkins and the address number 2113 visible.

Tamara Reynolds for BI

The Moores bought the rental house, which provided supplemental income, in 2007 for $360,000. At 1,400 square feet, it had three bedrooms and two bathrooms.

The front couldn't be changed too drastically because the Moores live in a historic area, but their lot had space in the back where they could expand the home.

As they realized they wanted to upsize for retirement from their 2,700-square-foot home, Bonnie and Hunter decided to do a massive overhaul of the rental house, taking it down to the studs.

The renovation, which added a two-story addition to the back, gave them a 4,400-square-foot space with four bedrooms, four bathrooms, and two half baths, plus ample living space and a bonus room that could be converted into a bedroom if needed.

They also incorporated features that would make aging in place easier.

The house took over a year to transform.
A backyard with a large tree, hanging round swing, fallen leaves, and two houses in the background.

Tamara Reynolds for BI

The Moores hired Michael Brown Construction, Beth Haley Designs, and Allard Ward Architects to bring the project to life. Brown specialized in historic renovations, and Haley had an expertise in aging-in-place accommodations, both of which were needed.

Renovations kicked off in early 2024 and took about 18 months to complete. Because they gutted the original structure, the Moores had to pay for all new plumbing and electrical wiring throughout the home in addition to the cosmetic changes. The height of the original exterior stayed the same, and the windows that were originally there didn't move. Nearly everything else changed, though.

The Moores were able to stay in their first home while they transformed their new house, which, Bonnie said, made everything easier.

"We didn't have to move," she said. "We could look out the window and notice somebody was walking around, and go over to see if they needed to talk to us. It was wonderful."

First-floor living was a priority in the design.
A person sits on a sofa watching a wall-mounted television in a spacious living room with large windows.

Tamara Reynolds for BI

It was important to the Moores that the addition had a second story so they'd have plenty of bedrooms for their kids, grandkids, and loved ones to stay in when they visited.

However, they wanted the first floor to be where they spent most of their time. It needed to accommodate larger parties, such as their Christmas gatherings or Bonnie's Bible study group, and their bedroom had to be on the main level as well.

An open-concept design on the first floor was perfect for the Moores.
Dining table beneath a modern chandelier beside a staircase and teal kitchen cabinetry in an open-plan home.

Tamara Reynolds for BI

The kitchen and living areas are combined in the Moores' home, with large windows and sliding glass doors framing the space and letting in light.

A table helps to visually separate the kitchen from the living area.

The large kitchen was a huge upgrade.
Two people prepare paper bags on a kitchen island in a bright modern kitchen with green cabinets.

Tamara Reynolds for BI

"My kitchen is probably about the size of part of my downstairs next door," Bonnie said of the space, which features a large island surrounded by ample built-in cabinetry.

It also has a walk-in pantry, one of Bonnie's favorite features, and was set up to suit the couple as they get older, with wide walkways and doorways. A few of the drawers also have large gaps behind them, so you can reach behind them without jamming your fingers.

There are two living spaces on the main floor.
A person sits on a sofa in a spacious living room with a grand piano, fireplace, and autumn decorations.

Tamara Reynolds for BI

The first floor has a larger living room with a TV, and another with two comfortable chairs in front of the fireplace, which the Moores think of as their den. A grand piano splits the two spaces.

Bonnie also said they had the fireplace raised intentionally.

"As you're sitting in your chair, you're looking straight into the fireplace instead of looking down," she said. "When you're old, you don't want to have to bend over as much, so you raise things in that way without it looking weird."

The Moores also felt free to get creative with how they used their rooms.
Small home exercise room with a treadmill, floor mats, ceiling fan, desk, and open doorway.

Tamara Reynolds for BI

The house came with a formal dining room, but the Moores didn't feel they needed that space, since they had a dining area at their kitchen counter and kitchen table.

Instead, they turned it into a workout room and office for Bonnie.

Person seated at a home office desk using a computer amid shelves, printers, papers, and a table lamp.

Tamara Reynolds for BI

It has a treadmill, a weight machine, and a desk. However, it could easily still work as a dining space or even a bedroom down the line if needed.

"We kept it with the feel of a dining room in case somebody wanted that for resale," Bonnie said.

The Moores didn't want to waste any space in their home.
Blue bean bag sits in a small alcove beside colorful toys in a modern interior hallway.

Tamara Reynolds for BI

To maximize the space, they put shelving wherever possible. For instance, Bonnie turned the space below their stairs into a "hobbit hole" for her grandsons, filling it with a bean bag and books as an escape for them.

"I used every place that you could store something," she said.

Their home library can also serve multiple purposes.
Cozy home library with built-in bookshelves, shaded windows, framed photos, a wooden chair, and a beige armchair.

Tamara Reynolds for BI

Bonnie described Hunter as a "voracious reader," so a library was a must-have for their home.

Still, the room has a closet and an en suite bathroom, and it could fit a smaller bed or a Murphy bed, so it could become another first-floor bedroom if the Moores ever need live-in help.

The primary suite sits on the first floor.
Bright bedroom with a wooden bed, beige loveseat, large curtained windows, dresser, ceiling fan, and recessed lighting.

Tamara Reynolds for BI

Bonnie and Hunter's bedroom has plenty of room for the couple to walk around the bed on either side, which was intentional. They didn't want the space to become cumbersome if they use wheelchairs or walkers someday.

It also has a loveseat, which Bonnie said they added so they can sit and put on their shoes without bending down.

There's plenty of storage in the bedroom.
Walk-in closet with gray shelving, drawers, hanging clothes, shoes, bags, and stacked toilet paper packages.

Tamara Reynolds for BI

The suite has a walk-in closet, one of Bonnie's favorite features in her new home.

Its blue cabinetry matches that in the bathroom for a cohesive look.

The bathroom is both luxurious and long-term-minded.
Modern blue bathroom with glass walk-in shower, vanity sink, white towels, and light blue tile walls.

Tamara Reynolds for BI

The bathroom is designed to accommodate a walker or wheelchair with ease.

It has luxury touches, like a double vanity and a massive walk-in shower with grab bars and a bench running the length of the shower for aging-in-place accommodations.

Accessible shower with handheld showerhead, grab bars, pale blue tile walls, glass door, and white towel.

Tamara Reynolds for BI

They also made the showerhead adjustable, which was a must-have because Bonnie is 5-foot-4 and Hunter is 6-foot-2. Bonnie wanted to make sure the height could adjust easily with one hand in case they developed any mobility issues, and that function has already come in handy.

Bonnie had a mastectomy in August and wasn't able to lift her arms above her head in the initial weeks of her recovery. Being able to adjust the showerhead height on her own during that time allowed her to maintain her independence as she healed.

They also have a laundry room in their en suite.
Laundry room with washer, dryer and baskets sits beside a bathroom with blue-green cabinets and vanity.

Tamara Reynolds for BI

The location of the laundry room means the Moores can live entirely on their first floor if they want, ensuring they don't have to use stairs if it becomes challenging for them.

The Moores will never have trouble reaching the second floor of their home, though.
Person with white hair stands inside a residential elevator beside a staircase, pressing the control panel.

Tamara Reynolds for BI

The Moores didn't want their second floor to become inaccessible if stairs became harder for them to manage as they age, so they decided to add an elevator to the home in the renovation.

It was a pricey aspect of the renovation, coming in at around $31,000, which doesn't include the cost of building out the space for it or installation.

Bonnie said the elevator was worth it, though, as it feels "responsible" for her and Hunter at this stage. It's a big comfort to their kids, too.

"They're so relieved that we aren't going up and down the stairs," Bonnie said.

Basement storage room with shelving, plastic bins, an open doorway, and a table tennis setup in the foreground.

Tamara Reynolds for BI

The elevator sits next to a room where Bonnie stores things like Christmas decor and luggage, and she said being able to pop items directly into the elevator has been great for them.

There are two bedrooms upstairs.
Attic-style bedroom with twin beds, built-in window seat, stuffed animals, shelves, desk, and closed blinds.

Tamara Reynolds for BI

One of the bedrooms has twin beds for the Moores' grandsons to enjoy, and it connects to Hunter's office (which could also be turned into a bedroom if needed) via a Jack-and-Jill bathroom.

The other bedroom on the second floor has an en suite bathroom, providing privacy for whoever stays there.

There's an additional living area upstairs as well.
Finished basement lounge with patterned armchairs, wall-mounted TV, built-in cabinets, sink, and under-counter beverage cooler.

Tamara Reynolds for BI

An open area at the top of the stairs has a wet bar, a mini fridge, and a cozy seating area.

The Moores love having an additional flex space for their family or friends to enjoy when they come to visit.

The garage serves multiple purposes.
Detached two-car garage with an open door, two vehicles inside, and a person loading items into a minivan.

Tamara Reynolds for BI

The Moores didn't have a large garage at their old home, so they were excited about the detached, two-car garage on their new property.

They finished a space at the back with a half bathroom and a room for Hunter to work on his model trains. The space has vaulted ceilings for a more luxurious look, which Bonnie said they added with the home's resale value in mind.

There's an unfinished attic in the garage as well, which gives the Moores the option to expand their living space further if they want.

"If one of our kids wanted to live over there and finish it, they could," Bonnie said.

The Moores' home is everything they hoped it would be.
Two people stand in the landscaped yard of a gray two-story house with large windows and a bird feeder.

Tamara Reynolds for BI

The Moores moved into their home in August 2025, and they've been loving it ever since.

"This is our dream house," Bonnie said. "We are so grateful that we could do this because we put everything we possibly wanted."

"When we sit at our dining room table and eat breakfast, I tell my husband every morning, 'I'm so happy,'" she added.

Hunter echoed Bonnie, saying the renovation "seemed like a huge project," but their design team made it manageable, as did being able to bounce ideas off Bonnie.

"I'm so glad we did it," he added.

Two people stand in a renovated kitchen with green cabinets, stainless appliances, island seating, and pendant lights.

Tamara Reynolds for BI

It's working well for their community, too. Bonnie said the house has made their guests feel at ease when they've hosted parties and had people stay overnight.

"It's better than I thought it would even turn out, and the way it makes us feel is just very peaceful," Bonnie said. "My kids all love it, and we have room for everybody. I host all the holidays and the birthday parties."

The renovation was worth the investment.
Brick suburban house with a paved driveway, front lawn, mature tree, and landscaped garden beds.

Tamara Reynolds for BI

In total, the Moores said they spent about $1.7 million turning their rental property into their dream home. That cost includes furniture upgrades and some exterior stonework to ensure the house looks up to date from the outside.

They were able to offset it with the $850,000 sale of their first home, and Bonnie said she views the work they did as an investment in the future, for both themselves and their kids.

"This allows us to stay in our house as long as we possibly can, and if we can't, then we have designed a house that will probably sell for $1.9 million," she said. "Our kids can sell it, pay for wherever we need to be, or it can be a great inheritance for them."

She and Hunter feel only gratitude that they could create a house that will benefit them and their whole family for years to come.

"The sooner you do it, the more you can enjoy it before you really need it," she said. "And it's a relief for your children. It's the best gift we could give them."

Read the original article on Business Insider

Fish lamps and Windows XP: Inside Frutiger Aero, the nostalgic tech aesthetic captivating Gen Zers

24 October 2026 at 10:22
Neon blue desk setup with fish-themed wall art, computer monitors, plants, and glowing decorative lights.
Frutiger Aero design combines old-school tech with green and blue natural imagery.

Sammy Conti/@bwuubbles on Instagram and TikTok

  • Frutiger Aero, a Gen Z favorite, combines early internet nostalgia with a utopian tech vision.
  • Fans say the aesthetic represents a "future that was promised" by tech but never arrived.
  • Some recent tech releases have hinted at a Frutiger Aero revival.

Looking at 22-year-old Sammy Conti's room is like looking into a fishbowl.

Shades of blue fill the space, interspersed with neon green and the occasional pop of orange or yellow. Vines, bubbles, and jellyfish hang from the ceiling. Moving lamps are everywhere: lava lamps, bubble lamps, aquarium lamps with roving tropical fish. Then there are objects that feel out of place: a purple Game Boy Advance, Nintendo 64 cartridges, Wii and PlayStation game cases hung like art on a gallery wall, and a DIY mirror in the shape of an old Microsoft Windows logo.

The confluence of nature and old-school tech isn't random. It's Frutiger Aero, an aesthetic inspired by the early internet, embraced by Gen Zers who say it represents a future that was promised but never arrived — one where technology is a source of inspiration and fuel for creativity, coexisting with nature and helping us ascend to our highest selves.

"You grow up thinking the world is going to be this green utopia where we coexist with nature and have technology and it helps us," Conti told Business Insider. "Then as I started getting older, things became very sleek and modernist, very gray."

For Conti, whose Frutiger Aero content has earned her more than 700,000 followers across Instagram and TikTok, the aesthetic represents a promise tech abandoned. "We could have lived in that future," she said. "It could have been taken care of responsibly in a way that doesn't take people's jobs, doesn't pollute the environment, but it's not."

A corporate tech aesthetic gets a glow-up

A fervent online community has formed around the term after it first gained traction in 2023, according to Google Trends data. There's an active Discord and Subreddit, plus millions of views for #frutigeraero on TikTok.

Sofi Xian, a researcher and founding member of an online community called the Consumer Aesthetics Research Institute, coined the term Frutiger Aero in 2017 to describe a corporate tech aesthetic prevalent from the mid-2000s through the early 2010s. Some defining characteristics included glossy surfaces, glass or transparent materials, and macro photos of grass. "Frutiger" refers to a specific typeface, while "Aero" was Microsoft's name for the interface design of its Windows Vista operating system, which came out in 2006.

"Nobody at the time really thought it was cool," Xian said of the design style. "It was a corporate product. It was sold to us."

Pedestrian walks past a large Microsoft Windows xp billboard with the green hill and blue sky wallpaper.
The "Bliss" image used in Microsoft Windows XP is beloved by Frutiger Aero fans.

Kevin Lee/Getty Images

The recent embrace of Frutiger Aero remains somewhat of a mystery to Xian, who says the term has blossomed well beyond what she first documented. Her book on the style, "Archaeology of a Promised Future," is set to come out in November.

The modern version of the aesthetic still incorporates some of the classic elements, and then some. "Bliss," the iconic photo of rolling green hills beneath a bright blue sky with clouds — the default wallpaper on Windows XP upon its release in 2001 — remains an almost sacred image to Frutiger fans. Conti recently made a pilgrimage to the area in Sonoma County, California, and called it "just as beautiful as it is in the photos."

The future that never showed

"The future that was promised" is a central theme in the world of Frutiger Aero and is frequently invoked alongside images of clean, glistening skyscrapers set against grassy fields.

"It's really a vision of technology that is quite different to what we have," Maria Gemma Brown, a cultural studies researcher at the University of Queensland, told Business Insider.

Many young people now see technology as bland, lifeless, addictive, or even sinister. AI is increasingly associated with war, mass surveillance, and environmental degradation. Data centers, one of the most controversial physical manifestations of modern tech, face fierce opposition over environmental concerns.

Richy Srirachanikorn, a Ph.D. candidate at Concordia University, has interviewed more than 30 people in the Frutiger Aero community. He said it's about nostalgia for a feeling more than about the specific objects or design that inspired it.

"Whatever this aesthetic was as a kid, it made me optimistic, not about the future, but about the present," he said was how the people he interviewed described it.

That could help explain why it's especially appealing to Gen Z, a generation rife with concerns about environmental, technological, and financial doom. Srirachanikorn said he found Frutiger Aero is used almost as a "coping mechanism" and the associated online communities as places to take "respite from the uncertainties of the world."

Apple iMac
Apple computers and laptops around the turn of the century came in translucent materials and bright, eye-catching shades.

Getty Images

Lovers of Frutiger Aero are also rejecting a broader design shift toward minimalism and neutral colors. In consumer tech, translucent clamshell laptops and bright pink MP3 players have given way to sleek, uniformly gray designs, as if they're explicitly meant to disappear into the background of our lives.

"I feel like products had almost a personality. Which color you picked or what design you picked was a loud extension of you," Conti said, adding that now it feels like everything merely wants to "fit in."

The old-school tech may also represent a level of agency that feels unattainable now, Srirachanikorn said. In the early 2000s, consumer tech companies may have embraced bright colors and images of nature to make their products more appealing as they still needed us to buy in. Today, their products are almost impossible to escape.

Hope for a new bloom

Austin Horey, founder of the New York-based brand Unjust Jewelry, makes a range of products inspired by Frutiger Aero and similar strains of nostalgia. He's sold over 10,000 bottles of a Frutiger Aero-inspired fragrance — oceanic, clean, soapy — that comes in a box that, when opened, plays an original Frutiger Aero-inspired song.

Horey said not only is there a huge appetite for Frutiger Aero content and products, but that major tech companies seem to be taking notice. His work has been embraced by an icon of the Frutiger Aero movement: Microsoft. When he released a Windows XP bracelet featuring the classic application icons from the operating system, the company partnered with him to make a necklace as well.

Fans of Frutiger Aero celebrate every time Big Tech makes a move they think signals a return to the aesthetic, like Xbox introducing a new glossy neon-green logo and the release of the budget-friendly Apple MacBook Neo, which comes in a bright yellow-green. Apple's introduction of the Liquid Glass design last year also set off the Frutiger Aero antennae. Microsoft even posted a TikTok suggesting the design was reminiscent of Windows Vista.

Person wearing glasses poses in a blue-lit room with shelves and glowing screens in the background.
A selfie Sammy Conti took with an iPhone 4 she bought on eBay for taking old-school photos.

Sammy Conti

Conti said the colorful MacBook Neo was the most Frutiger Aero product a tech company had released in years. While she's been disappointed in modern tech, the underlying vibe of Frutiger Aero is one of optimism, and she still sees the ideas behind it as something to strive for, "especially as Gen Z moves into these positions of power as we get older."

"I think it's important not to forget what it still could be," she said.

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