• Halloween is the busiest day for Uber and Lyft drivers.
• Lyft's CEO called it "our biggest day" in 2025.
• It can be a lucrative day for gig workers — if they can stand rowdy passengers.

The busiest day of the year for Uber and Lyft drivers is almost here.

While you might guess that New Year's Eve or St. Patrick's Day would draw the most rider demand as people go out partying, Halloween actually wins the prize for ride-hailing drivers in the US, according to ride volume data and comments from executives.

The culmination of spooky season is likely to be big again this year, with Halloween falling on a Saturday, giving people more time to party — and creating more demand for rides.

Last year, the most ride-hailing trips occurred on October 31, according to Gridwise, a data analytics company. Ride volumes were 23% higher than median rideshare volume for the year, adjusted for day of the week and quarterly seasonal variation, Gridwise said.

The next-busiest days were November 1 and July 3, the day before Independence Day. Ride-hailing volumes were about 20% above the median on each day, Gridwise said. The day after Halloween may be big because rides run late into the night.

Halloween kicks off the busiest season of the year for Uber and Lyft. Besides getting a ride home from Halloween parties, riders also request trips to the airport for flights home around Thanksgiving and Christmas.

Earlier this month, Uber offered some drivers hundreds of dollars in bonuses for driving more — a potential sign that the company needs more drivers working as ride demand ramps up.

For Lyft, Halloween 2025 was "our biggest day" and "our biggest week, and not by a little bit," CEO David Risher said a few days after Halloween 2025 on an earnings call last November.

A company spokesperson declined to say how many trips Lyft drivers completed on Halloween but said that it amounted to "millions of rides."

Uber, meanwhile, "hit a new record over Halloween weekend" in 2025, with about 130 million ride-hailing and delivery trips worth $2 billion, CEO Dara Khosrowshahi said on an earnings call last November.

While lucrative, working on Halloween also comes with risks for drivers.

Raymundo Rodriguez, who drives for Uber on the island of Oahu in Hawaii, said he started driving for the app around Halloween two years ago.

There were plenty of riders, he said, but some trips involved dealing with rowdy or drunk passengers. Costumes can also pose risks: One rider dressed as a stripper left glitter on the black leather seats of his car after she got out — a mess that Rodriguez said he had to clean up himself.

This year, Rodriguez said, he's planning to skip driving for the app and take his kids trick-or-treating.

"I don't want nobody throwing up in my car," he said.

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• Supermodel turned businesswoman Ashley Graham spoke at Business Insider's The Long Play on Thursday.
• Graham has invested in startups and launched her own ventures, including Lucci sparkling wine.
• She said that raising money for the alcohol brand was "very, very hard and humbling."

Ten years after making history as the first plus-size model on the cover of the Sports Illustrated Swimsuit Issue, Ashley Graham has built a business portfolio spanning skincare and clothing to baby care and alcohol.

The 38-year-old supermodel turned businesswoman spoke at Business Insider's The Long Play event in New York City on Thursday to discuss her breaking barriers in fashion and navigating the difficult world of investment and entrepreneurship.

"I realized quickly that my body is my business," she told Business Insider's Leena Rao. "So how can I scale this?"

That crossover appeal has helped her build a massive social media audience — nearly 30 million followers across platforms — with whom she connects and brings along as she expands her ventures.

Among her latest projects is Lucci, a sparkling Italian Lambrusco wine brand she co-founded in February. Graham said Lucci was started from the ground up and was the first time she had to ask investors to come in.

"Asking people for money is very, very hard, and humbling," she said, adding later that it's been a "great learning curve" as it was the first time she had to answer to investors for the 'why' behind decisions.

From swimsuit model to leading a brand empire

In 2016, Graham appeared on the cover of Sports Illustrated's Swimsuit issue, becoming the first plus-size model to do so.

The following year, she was named one of TIME's most influential people of the year, had a Barbie doll modeled after her, and released her first book, "A New Model: What Confidence, Beauty, and Power Really Look Like."

Forbes listed her as one of the highest-paid models in 2017, with an estimated income of $5.5 million; she was the first plus-size model to break the top 10. Her namesake JCPenney collection, which launched in October 2025, is made exclusively for customers who wear size 14 and up.

Building beyond the runway

After the SI cover launched her to international fame, Graham said she monetized on the viral moment by releasing swimsuit and lingerie lines. Today, she still regularly releases collaborations with intimate brands like Knix, for which she serves as Global Ambassador and investor.

"When your body is your brand, you're always talking about it," she said.

She's also become an investor: Graham has backed the period-care brand Rif Care, the infant-formula company Bobbie, and the sustainable skincare brand Fig.1 Beauty. In 2022, she joined Fig.1 as both an investor and a partner, saying she wanted involvement beyond a typical celebrity endorsement.

As the years have passed, Graham said she's learned from past mistakes, learned how to say no, and has leaned into being very intentional about building teams around her that she can trust.

Graham also said she was surprised by "just how ruthless [VC] can be," as well as by how much success there can be.

Her most recent exit as an investor was with Wonderbelly, a clean antacid startup, which was acquired by Procter & Gamble in January.

Balancing a business with raising 3 children

Graham has managed to balance that growing career with motherhood. She and her husband Justin Ervin, whom she wed in 2010, welcomed their first child in 2020, followed by twin boys in 2022.

In 2024, she walked the Victoria's Secret runway for the first time. In making the decision to join the fashion show, she said she asked the company about its plans to expand its size range.

"I don't want to just come on as a token," she said. "I don't want to be the one-trick pony."

During the years she was having her children, she said, her investments also took on a family focus, leaning into brands she "felt like they were in [her] zeitgeist at the moment," including babycare and women-led brands. Now, her businesses are growing with her kids.

At Business Insider's event, she teased about her next business venture launching next summer: A home company partly inspired by her children.

Egg prices go up 2.1% on Sunday; flour is reportedly set to rise by as much as 14%, with bread, pasta and other staples likely to follow, in fresh blow to households stretched thin by cost-of-living crisis

• DoorDash says its planned acquisition of Instacart will create new opportunities for delivery workers.
• The $17 billion deal would preserve both apps, DoorDash said.
• DoorDash also plans to start listing restaurants on the Instacart app.

Gig workers could see changes to how they make deliveries if DoorDash's $17 billion deal for Instacart goes through.

The companies announced the acquisition on Thursday after several years of considering a deal. It would give DoorDash, long one of the dominant names in restaurant delivery, a much stronger position in grocery delivery.

The acquisition would also bring together millions of gig workers who make deliveries for both companies.

Here's what we know so far about how the deal would affect delivery workers:

DoorDash plans to keep the Instacart app

If the deal wins federal approval, DoorDash doesn't plan to fold Instacart's brand into its own.

That means that the apps will continue to function on a stand-alone basis, DoorDash executives said on a call on Thursday to discuss the deal.

"I think Instacart has built a great brand, and it is a very unique brand where their audience is very loyal to that brand," DoorDash CEO Tony Xu said on the call.

Gig workers will be able to take both restaurant and grocery orders

DoorDash plans to cross-list merchants on the two different apps, CFO Ravi Inukonda said.

Restaurants represent one obvious opportunity, he said. "We are going to be able to list our restaurant platform on Instacart, which is going to drive top-line growth," Inukonda said.

Access to more kinds of orders means that gig workers will have "more choice over when and how they earn, whether that's grocery orders on a quiet day, restaurant orders at peak times, or both," the company said in its deal announcement.

DoorDash says the deal could mean 'greater earning opportunities'

Many of Instacart's grocery partners are looking to compete with bigger companies, Xu said on the call. Amazon and Walmart are both expanding their delivery networks, especially for same-day delivery and fresh food, and many smaller chains will turn to the combined company to offer delivery.

That could mean "faster delivery times, more affordable prices for everyone, greater earning opportunities for shoppers," Xu said, referring to gig workers who shop and deliver orders.

Whether those opportunities result in more pay for workers remains to be seen.

Instacart workers make about $13 an hour, while those working for DoorDash average about $11 an hour, according to gig worker pay data from analytics company Gridwise published in March. Both rates were lower than rival delivery services, such as Amazon Flex and Uber Eats.

Do you have a story idea about DoorDash and/or Instacart? Contact this reporter at abitter@businessinsider.com or via encrypted messaging app Signal at 808-854-4501. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely.

• Gen Zers have started calling Diet Coke a "fridge cigarette" thanks to a viral TikTok.
• Coca-Cola's CEO appeared unimpressed when asked about the nickname in an interview this week.
• "The most important thing to us is that we don't position Diet Coke in that way," he said.

If you've ever cracked open a bubbly, icy-cold "fridge cigarette," Coca-Cola's CEO would like a word.

The beverage giant's CEO, Henrique Braun, was asked about the phrase — a popular slang term for a can of Diet Coke — in a Tuesday interview with Yahoo Finance, and appeared unimpressed.

He first answered by promoting the company's growth, before being pressed for his thoughts on the nickname.

"The consumers call it the way they want to call it," Braun said. "The most important thing to us is that we don't position Diet Coke in that way."

"It's a great-tasting product, which connects with the consumer in a very unique way."

Coca-Cola did not immediately respond to a request for further comment.

Merriam-Webster defines "fridge cigarette" as "a cold, refreshing, and addictive soft drink," noting that it's especially used to refer to Diet Coke.

The phrase first gained traction with Gen Z through a viral TikTok video in 2025, which has nearly 4 million views. It showed a woman opening a can of the soda, with the text: "Overheard someone call a Diet Coke a 'fridge cigarette' and nothing's been more true to me since."

It makes sense that Braun would rather avoid any comparisons to cigarettes, especially given some previous bad media for Diet Coke.

Aspartame, an artificial sweetener used in the soda, made headlines in 2023 after the International Agency for Research on Cancer classified it as possibly carcinogenic to humans.

However, this classification only means there is limited evidence in humans and less-than-sufficient evidence in animals. Health bodies and regulators globally have maintained their acceptable daily intake levels of aspartame. An adult weighing 150 lbs would have to drink at least 17 cans of Diet Coke a day to exceed the safe amount.

Diet Coke contains more caffeine, the use of which can lead to dependence, than regular Coca-Cola.

To most people, "fridge cigarette" instead evokes the relief from drinking a soda. An excuse to step away from work for a moment and indulge with a gratifying treat.

Rachel Reno, who posted the viral TikTok, told The New York Times in 2025, "I feel like it's one of those things that doesn't need a lot of explanation."

She added that people who understand it know that "the crack of the can is like the spark of a lighter," and then after the first sip, "all the worries and cares in the world go away."

Braun's interview came the same day as Coca-Cola's quarterly earnings, which narrowly beat estimates with $13.4 billion of revenue.

The CEO told investors on an earnings call that Diet Coke and Coca-Cola Zero grew by double digits. Coca-Cola's share price is up 33% since the start of the year.

• New York City mayor Zohran Mamdani criticized DoorDash's $17 billion plan to acquire Instacart.
• Mamdani said the deal could lead to higher prices and worse working conditions.
• The companies say the deal will lead to lower prices and give gig workers more chances to earn money.

Zohran Mamdani is skeptical of DoorDash's $17 billion deal for Instacart.

The New York City mayor denounced the proposed acquisition in a post on X on Thursday, hours after the company announced it.

"Corporate consolidation means higher prices, harsher exploitation, and greater economic inequality for New Yorkers," he wrote.

"We've stood up to these giants before," he added. "That doesn't stop now."

DoorDash CEO Tony Xu said on Thursday that the deal would lead to lower prices and faster delivery times for customers, as well as "more earnings" for the gig workers who make deliveries on the apps.

Mamdani also referenced the City's settlement with DoorDash last month, in which the delivery service agreed to pay $131.5 million to end an investigation into how it paid delivery workers in the city.

The settlement includes returning some of the money to workers. Mamdani and the City's Department of Consumer and Worker Protection have taken aim at delivery companies multiple times over the past year, including by enforcing a law requiring the companies to offer customers the option to tip at checkout.

Samuel A.A. Levine, the Department's commissioner, said that the deal "continues a troubling trend of mega-corporations consolidating while working to divide workers and consumers."

"Whether or not this merger proceeds, we will fully enforce delivery workers' rights," Levine added.

Do you have a story idea about Uber, DoorDash, or Instacart? Contact this reporter at abitter@businessinsider.com or via encrypted messaging app Signal at 808-854-4501. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely.

The footwear maker raised its full-year adjusted earnings outlook to $14.45-$14.65 a share, up from $13.70-$14.00

Net revenue rose 14% to $9.8 billion as value-added services revenue grew 19% and payment network revenue rose 11%

• DoorDash has agreed to acquire Instacart.
• The $17 billion deal is expected to close at the end of 2027 or in the first half of 2028.
• It will give DoorDash a leg up over Uber and Amazon in the world of grocery delivery.

Two of the biggest names in food delivery are coming together.

DoorDash plans to acquire Instacart in a deal worth about $17 billion, the companies said Thursday. The deal is expected to close at the end of 2027 or in the first half of 2028.

The acquisition would combine DoorDash's historical dominance in restaurant delivery with Instacart's roster of grocery partnerships, creating one company to deliver much of customers' weekly dining needs.

"Together, we can accelerate innovation across the grocery industry and make online grocery more seamless and affordable for the millions of households we serve," said Chris Rogers, the CEO of Instacart.

This isn't the first time that DoorDash and Instacart have considered a deal, Apoorva Mehta, Instacart's founder, said in a statement Thursday.

"Tony and I have explored bringing Instacart and DoorDash together on and off over the years," he said.

"We kept coming back to it because the industrial logic has always been clear," Mehta added, referring to the opportunity to sell customers more of the 21 meals they eat each week.

DoorDash has been growing its grocery business since the pandemic, which pushed many shoppers out of stores and toward delivery services as they stayed home more. Since then, the company has partnered with dozens of grocers, creating a selection that rivals Amazon's with less infrastructure, CEO Tony Xu said earlier this year.

Instacart, meanwhile, has focused on grocery delivery since its inception in 2012. The startup delivered orders from Whole Foods before Amazon bought the chain in 2017. It now works with thousands of retailers in North America and sells retail technology, from digital price tags to smart shopping carts.

In a joint announcement, the companies said the deal would mean Instacart customers could shop at more than 50,000 additional stores, and that DashPass and Instacart+ members would pay one membership fee instead of two.

The deal, which will be at least 75% cash, values Instacart at $65.00 per share, representing a 26% premium over its closing price on October 22.

Taking on Amazon and Uber

The combined company will be a more formidable presence in the competitive grocery delivery industry.

Amazon has spent years trying to increase sales in its grocery business, including a rollout of same-day perishable food deliveries to more parts of the US over the past year. And Walmart is also building its own delivery infrastructure, including its own network of gig-worker couriers and expanding into restaurant delivery.

Combining DoorDash and Instacart would give other grocers a better shot at taking on companies like Amazon and Walmart, DoorDash said.

"A lot of what we talk about with grocers is: How can we together help them compete against the largest companies in the world?" DoorDash CEO Tony Xu said on a call Thursday.

Uber has also grown its restaurant and grocery delivery business through Uber Eats. The company has recently moved deeper into premium ride-hailing options, such as black car services, as well as travel through a hotel-booking partnership with Expedia.

Both DoorDash and Instacart have relied on gig workers to pick orders and make deliveries. As independent contractors, most don't receive many of the same benefits as full-time workers, such as health insurance or contributions to retirement accounts.

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• Albertsons will not provide health coverage for employees' spouses who can get insurance elsewhere.
• The company says the move is intended to manage rising costs, which it expects to increase 9.5%.
• In August, Disney also pulled back on benefits it will provide for workers' families.

Albertsons is curbing health care benefits for employees due to rising healthcare costs.

Starting next year, the grocery giant will no longer offer medical insurance plans to employees' spouses and domestic partners who have jobs that provide such coverage. The grocery giant detailed the change in an open enrollment guide posted to its website.

Albertsons said it expects its healthcare costs to increase 9.5% next year due to inflation, higher prescription drug costs, provider consolidation, and shortages in the healthcare workforce.

"Like employers across the country, Albertsons Companies continues to navigate rising health care costs while working to provide associates with access to quality, competitive benefits," a spokesperson said in a statement to Business Insider.

The spokesperson also said spouses and partners who don't have access to employer-based coverage will remain eligible for coverage on applicable health plans.

Other changes this year include higher weekly paycheck contributions from employees, the elimination of two network plans, along with higher deductibles and out-of-pocket maximums for some other plans.

Large companies Disney, Starbucks, and Deloitte have also introduced cost-saving changes to their benefits packages for 2027. Disney is also dropping coverage for partners and spouses who can get insurance from their own jobs.

"We've seen employers reducing their contribution toward the spouse's coverage, but not eliminating the coverage option for those people," Capitol Benefits CEO Joshua Lavine told Business Insider in August, regarding Disney's decision.

• The FTC wants information about how companies personalize prices.
• The Commission said that it sent orders to companies from Uber to Walmart.
• The orders ask about web use habits and other personal information.

The Federal Trade Commission is asking companies from food delivery services to airlines about how they use personalized prices.

The Commission said on Wednesday that it sent orders to the companies asking for details about what kind of personal information they use to determine prices. The orders target a wide range of companies, from retailers Walmart and Target to food delivery services Uber and DoorDash to airlines like Delta and United.

"Consumers deserve to know whether companies use their web surfing habits or other personal data to estimate the highest price they can charge each consumer," said FTC Chairman Andrew N. Ferguson.

"Workers also deserve to know if their compensation is affected by how companies use their personal data," Ferguson added.

Several companies pushed back against the FTC's claims.

"There is no fare product Delta has ever used, is testing or plans to use that targets customers with individualized offers based on personal data," a Delta spokesperson said.

"We do not use personal information to set prices, and we never will," Instacart said in a statement.

Walmart and Target previously said they would be transparent about their pricing strategies as more stores start using digital price tags.

A growing number of companies are using dynamic pricing to determine what customers pay for everything from concert tickets to jeans.

Some companies use similar methods to determine how much workers get paid. Uber presents its drivers with potential payouts that aren't based on a per-mile or per-minute rate, for instance, but instead consider factors such as demand.

The FTC's orders ask the companies to submit information about their pricing methodologies, including how they use AI, going back to January 1, 2023. It also asks for research that the companies have done on their pricing strategies, such as A/B tests.

The Commission is also seeking information about how the companies used similar technology to offer workers jobs, according to the orders.

Do you have a story idea about Uber, DoorDash, or Instacart? Contact this reporter at abitter@businessinsider.com or via encrypted messaging app Signal at 808-854-4501. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely.

• Apple unveiled its first-ever MacBook Pro with a touchscreen.
• It starts at $2,899 for the 14-inch model.
• The price of personal computers has risen due, in part, to a memory and storage shortage.

Apple's MacBook Pro is entering its iPad era.

Apple announced its first MacBook Pro with a touchscreen on Wednesday during its "Pro and Tell" event in Los Angeles. The touchscreen models mark a major evolution of Apple's traditional MacBooks that rely on keyboards, computer mouses, or trackpads for input.

The laptop, featuring what Apple calls its "PROLED XDR display," is powered by the company's M5 Pro and M5 Max chips and includes a Dynamic Island cutout in the screen, similar to recent iPhones.

Touching your MacBook Pro won't come cheap

The touchscreen MacBook Pros are available for preorder on Wednesday and will officially launch on November 6. Prices for the 14-inch model start at $2,899, and the 16-inch model starts at $3,399.

That's a notable price jump from the 14-inch MacBook Pro with M6, which Apple announced on Tuesday. That model starts at $1,999 and has a Liquid Retina XDR display.

Apple's price hikes come as the tech industry weathers a global memory shortage driven by the expansion of AI and cloud infrastructure. With other PC makers also boosting prices, consumer demand across the industry has wavered, according to Counterpoint Research. The tech market research firm said global PC shipments have fallen 21% year-to-year from July to September.

Apple has raised prices for its products several times in recent months, including in June when the company raised the cost of some Mac and iPad models by as much as $300.

The touchscreen MacBook Pros are the latest product drop from Apple. The company announced a new iPad Mini with an OLED screen on Monday and a new iMac with its M6 chip on Tuesday.

The 14-inch model starts at $2,899 and the 16-inch at $3,399, with pre-orders open and deliveries set to begin Nov. 6

• Protein products have been taking over grocery aisles, from popcorn to cereal.
• Yogurt is naturally protein-rich, but some brands offer products with added whey or plant protein.
• I ranked 11 different high-protein yogurts and thought Chobani, Ratio, and Oikos were the best.

Protein has entered every corner of the pantry as consumers aim to build or avoid losing muscle.

There's protein popcorn, protein cereal, and even protein water. If a food product did not already contain protein, it does now, thanks to gym bros, social media, and Ozempic.

Yogurt is naturally high in protein, but some brands are taking extra steps to ensure their yogurts — or dairy snacks, as some are labeled — have as much protein as possible.

To see if they actually taste good, I compared 11 different high-protein yogurts from my local store's dairy selection and ranked them from least favorite to top pick.

I ranked the yogurts based on taste and protein content. I considered any yogurt with over 12 grams of protein per serving — the equivalent of two eggs — to be "high-protein."

Other brands, like Fage, also offer vanilla-flavored high-protein yogurts, but I only ranked ones I could find at my local store in New York City.

Do we really need to be this obsessed with protein? Probably not. But if you're looking for easy ways to help meet your nutrient goals — or you just want a delicious-tasting snack — here's how some of the top brands of high-protein yogurts compare.

• The first Cheesecake Factory restaurant opened in Beverly Hills, California, in 1978.
• Its CEO and founder, David Overton, opened it to promote his mother's cheesecake business.
• Today, it's one of the top restaurant chains in the country.

The Cheesecake Factory is having an unlikely moment in political discourse.

Over the weekend, former President Barack Obama joked at a Cleveland rally that President Donald Trump had made the White House look like “Saddam Hussein opened a Cheesecake Factory,” referring to the president's propensity for gold-heavy decor and the renovations he has overseen during his tenure.

The chain’s former vice president of design pushed back on Obama's comments in a CNN interview, saying the White House looks nothing like a Cheesecake Factory, while the White House’s X account defended the chain as “a great American institution.”

Trump also responded to Obama's comparison, telling reporters that calling the White House a Cheesecake Factory "just shows why you were a lousy president."

One of the top 40 restaurant chains in the US, The Cheesecake Factory is known for its extensive menu of cheesecakes, pastas, sandwiches, and appetizers, including its famed avocado egg rolls.

But fans may not realize that the publicly traded company, with a market cap of around $3 billion, was a family-run bakery business for years before it scaled across the US and abroad.

"Growing up, it was all about cheesecake. And we knew people loved it," Cheesecake Factory CEO David Overton said in a video on the company's website.

What started as a family recipe has since grown into a global business. Take a closer look at The Cheesecake Factory's early beginnings.

• We asked former Louis Vuitton employees about the most common mistakes they saw customers make.
• They said shoppers often overlooked proper bag care or prioritized price over practicality.
• Other mistakes included waiting too long for limited-edition pieces and expecting any discounts.

Shopping at Louis Vuitton can feel intimidating, especially for a first-time customer.

The French luxury house, founded in 1854, is known for its handbags, luggage, and signature LV monogram. Even though these pieces are widely recognizable — and worn by celebrities like Emma Stone and Zendaya — many come with price tags in the thousands. For a purchase that expensive, it can be helpful to know what to expect before you shop.

Business Insider spoke with three former Louis Vuitton employees about the most common mistakes they saw customers make. Here's what they said.

The Echo Show 16 is available for preorder from $499.99, alongside a new Echo Dot, Echo Studio, Echo Time and Alexa Photo Frame

A June internal survey drew 1.7 million responses; 84% of U.S. frontline associates said they are confident using digital tools

• Retailers are hoping to win shoppers with easy, affordable Thanksgiving meal options.
• This year's lower per-person prices emphasize value as other cost pressures increase.
• Walmart's meal basket also has more items than last year, plus the company will deliver it for free.

Americans once again face a critical choice this November: where to get their Thanksgiving dinner supplies.

By now, most major retailers have shared their recipes to win shoppers with easy, affordable meal options.

The largest of the bunch, Walmart, said Wednesday that this year's $35 meal basket offers more food and a lower price than last year's offering. Plus the deal includes free delivery.

To be precise, the company says the combo includes 18% more items and costs 12% less than last year, and is the lowest price in the history of the basket.

Other retailers have also managed to lower prices on their holiday meal deals, highlighting this year's focus on value as other cost pressures rise.

Per-person prices generally range from $3.50 to $5, but one key difference between the baskets is the amount of cooking involved.

Budget-minded baskets from Walmart, Lidl, and Aldi each lean more on ingredients to make a meal from scratch, while meal kits from Albertson's, Costco and Sam's Club cost more but come ready to heat and eat. Target says its $30 basket of basics can be combined with its ready-made menu items.

Here's what's included in each of the top retailers' meal offerings, and what it costs per serving.

• Have an AI agent? Need a hammer? Home Depot is thinking about how to make that palatable for the retailer.
• Angie Brown, the company's CIO, spoke to Business Insider about agents, the PHP cyber scramble, and AI fixes.
• She also talked about Home Depot's involvement in Project Glasswing, which grants access to Anthropic's Mythos Preview.

Home Depot wants to roll out the welcome mat for your AI agent — so long as it's wearing a name tag and acting on your behalf.

During a sit-down interview with Business Insider, Angie Brown, the company's executive vice president and chief information officer, said the retailer wants to support AI agents that can search and buy products on a customer's behalf. But Home Depot needs to be sure of two things first.

"We want to know you're not a bot, and we actually want to know if it's you," she said. "That's something that Muse is working on right now, to self-identify."

Her comments are the latest glimpse into how legacy retailers — and their tech staff — are thinking about the possible next generation of online shopping.

Recently, several Silicon Valley companies have launched consumer-focused AI agents, such as Meta's Muse and Spear Street Technology's Instinct AI. They promise agents capable of scanning the internet, comparing products, filling carts, and buying items with little to no intervention from the person who sent them.

Their rollout has been met with varying levels of resistance and buy-in from online retailers. Amazon barred Muse from shopping on its marketplace, saying the bots didn't properly identify themselves. Several other retailers — including Walmart, Best Buy, Sephora, and Shopify — have announced integrations or openness to AI agents. In October, Meta announced that it co-developed a personal agent protocol with Sierra AI to standardize AI agent identification.

Brown said Home Depot is open to the idea of AI agents, but the retailer doesn't want to lose its connection with loyal customers.

Frequent Home Depot shoppers, such as contractors and remodelers, are part of the company's Pro Rewards platform, where they're eligible for discounts. The retailer doesn't "want to lose contact with the customer," she said.

"That's the next evolution," Brown added, confirming that Home Depot is in active conversations with Meta about how Muse should introduce itself to websites. "There's openness on both sides, because they want it to grow."

Home Depot is already using AI to defend itself

Brown said Home Depot is deploying AI amid a recent wave of cybersecurity worries.

Last week, companies around the world raced to patch critical vulnerabilities in PHP, a programming language used in an estimated 70% of websites. The flaws were discovered with help from OpenAI and prompted US cybersecurity officials to urge affected organizations to update their systems or, in some cases, take them offline.

Brown, whose remit includes Home Depot's cybersecurity, called the hours after the warning a "little hectic," but said the company's main website was not affected.

"We had a couple of operating units — companies we've bought and things like that that are a little bit smaller — that had to plug a few vulnerabilities," she said, including an internal job application system that was taken down "in the middle of the day for about an hour to patch."

Otherwise, she said, the company was largely spared from the sudden tech anxieties.

Home Depot, Brown confirmed to Business Insider, has joined Anthropic's Project Glasswing, an initiative that gives selected companies access to Claude Mythos Preview to help secure critical software. She said the company was not granted access in the project's first wave, "despite our best efforts, and calling a lot of friends." Those slots were largely reserved for banks and cybersecurity firms, not major retailers.

The Anthropic models "found a few things" for Home Depot to fix in its code — but the agents also found a few "false positives," Brown said.

Home Depot, she said, has long ranked cybersecurity vulnerabilities, but AI is leading the company to rethink its desired time to deploy a fix.

"The speed to fix a vulnerability has to be driven down to hours," she said.