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Why Some People Are Using Apps to Make Friends

26 October 2026 at 16:56
Apps that match personalities — for a price — have surged in popularity amid a loneliness epidemic.

© Katie Orlinsky for The New York Times

Strangers matched by the social app 222 spend a day together in New York’s Hudson Valley.

My partner and I have lived 45 minutes apart for years. Right now, the benefits actually outweigh the challenges.

26 October 2026 at 15:26
The writer and her partner smiling and posing with bikes in Boulder, Colorado.
My partner and I often joke that we're in a 'middle-distance' relationship.

Lindsey Galloway

  • My partner lives in a spacious house in rural Colorado, and I live in a condo in Boulder.
  • We haven't found a place that fits both of our needs yet, so we're content living 45 minutes apart.
  • There are challenges, but we enjoy spending lots of time at each other's homes.

Every weekend, my partner makes the best breakfast: over-medium eggs, handmade tortillas, and fresh hash browns.

We often eat outside thanks to Colorado's bright, sunny days, then we'll walk around the lake, watch some football, and spend the evening roasting marshmallows over the fire pit.

Then, when Sunday night arrives, I get in my car and drive the 45 minutes back to my dream condo to get ready for the week ahead.

My partner and I met at work 13 years ago, and we intend to spend the rest of our lives together, but we still live apart. We know each other's rhythms, quirks, and needs, and have no secrets, just separate addresses.

I often joke that we're in a "middle-distance" relationship. At least we're in the same state, but it's also not always easy or convenient to drop by for dinner.

Living apart lets us each keep a home we love

Both of us are divorced, and we both love the houses we have.

My partner lives in rural northeastern Colorado and bought his home after his divorce. It's bigger than mine, with a huge yard and a custom-designed patio built for entertaining.

His neighborhood isn't exactly walkable, but he's originally from a small town in Texas, so he doesn't mind driving longer distances to get to places he wants to go.

Meanwhile, after my divorce, I moved back into the Boulder condo I had been renting out while married. My unit is smaller than my partner's, but I love its mountain views and proximity to all my favorite places, like my go-to local bakery.

It needed a lot of work when I moved back in, but I invested in new paint and flooring to really make it mine again.

I want to stay close to Boulder, and he wants a big house. The tight, expensive housing market has made it tough to find a new place we both love.

Though we've toured many houses together over the last six months, we haven't been impressed by any of them enough to leave the places we've already made our own.

Our setup isn't as tough as people think

The writer and her partner pose together for a selfie in front of a wedding setup.
We've built a routine that works well for us.

Lindsey Galloway

One thing that has made this arrangement easier is that we're used to living out of our suitcases. I'm a professional travel writer, and he works for a company based on the East Coast. We also love to explore new places together whenever we can.

When we are both home in Colorado, we've found a routine that has worked pretty well for us. My partner often spends some weeknights here, where we're close to restaurants, friends, walkable downtown Boulder, and other things to do after work.

Then, I'll go up to his house for quiet, relaxed weekends, and to watch my favorite team on the 100-inch screen (go Raiders!). We also tend to entertain at his bigger house.

Both of us get bored easily, so having a change of scenery and routine keeps life feeling fresh. My 14-year-old pug has adapted, too, and travels with me between places.

To make things easier, I've bought duplicates of staples like deodorant and an electric toothbrush, so I'm not schlepping them (or forgetting them!) every weekend.

That said, there are challenging things about our setup. Packing up every few days can be a hassle, and it can be stressful to land at the airport and decide which house to go to, especially when I miss both my partner and the feeling of being "home."

We always make an effort to overcommunicate our plans and extend understanding whenever one of us just needs to get home to do a load of laundry.

We'll find our dream home eventually

The writer and her husband posing in front of a tan wall, wearing formal clothing.
We plan to move in together eventually.

Lindsey Galloway

Every day, I'm scrolling listings that meet both our picky criteria and calling up agents for showings, but so far, we haven't loved anything as much as our current homes.

It sounds frustrating, but we both think this is a pretty good problem to have: It gives us more leverage in the homebuying process and means we don't have to settle for something that is only half-right or makes just one of us happy.

We're confident that we'll find a home that fits us both, but in the meantime, navigating the middle-distance has only made our relationship stronger.

Read the original article on Business Insider

Drones keep sinking ships off Romania and Bulgaria—French and US patrol planes are watching

26 October 2026 at 13:18

The Togo-flagged cargo ship Alfa Watan

French and US maritime patrol planes are watching the western Black Sea, where drones keep hitting merchant ships, Romanian outlet Curs de Guvernare reported on 19 October, citing flight-tracking data. Romania blames Russia for the attacks, while Bulgaria says it cannot prove who launched them.

Ukraine’s three small Danube ports have kept its grain exports from collapsing further, and Russia has pounded those ports since the summer. The ships serving them are now being hit in the economic zones of two NATO members. Many were anchored near or heading to the Sulina Canal, which links the Danube to the sea. That puts the allied patrols over these waters in the middle of the fight over Ukraine’s grain trade.

Black Sea grain war between Ukraine and Russia escalates
Map: Euromaidan Press

Two patrol planes over the western Black Sea

A French Navy Atlantique 2 maritime patrol plane arrived in Constanța, Romania’s main Black Sea port, on the evening of 18 October, Curs de Guvernare said. On 24 October, French Foreign Minister Jean-Noël Barrot said in the Bulgarian port of Varna that a French patrol plane had been operating in the area under NATO for two weeks and had contributed to rescue operations.

two tankers burn off romania’s sulina bulgaria says lacks proof russia behind black sea ship attacks · post burned superstructure tanker wine trader seen rescue helicopter 15 2026 romanian interior
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Two tankers burn off Romania’s Sulina as Bulgaria says it lacks proof Russia is behind the Black Sea ship attacks

Meanwhile, a US Navy P-8A Poseidon flew into Varna from Sicily on 18 October, AFP reported, citing flight-tracking data. Two days later, Bulgarian Prime Minister Rumen Radev said it had begun reconnaissance patrols after Sofia asked allies for help, and that some allies had responded quickly. Bulgarian Defense Minister Dimitar Stoyanov called the deployment a joint decision of Bulgaria and NATO. He said the plane cannot strike targets and passes its data to NATO, Anadolu Agency reported.

NATO promises more

On 20 October, NATO’s North Atlantic Council met at Romania’s request. Afterward, the alliance said it would send more maritime patrol aircraft, radar systems, and drones to the Black Sea. NATO military spokesman Col. Martin O’Donnell added that allies have sent or will send intelligence personnel and explosives-forensics teams. NATO itself has not attributed the attacks to any country.

Romania names Russia, Bulgaria hedges

Romania has been blunter. On 15 October, after four merchant ships were hit within a day, acting Foreign Minister Oana Țoiu wrote on X that “Russia bears full responsibility for these developments.” On 17 October, Romanian F-16s shot down two jet-powered Russian Geran drones near Sulina, Romania’s Defense Ministry said.

Unitățile aeriene și navale ale Gărzii de Coastă (GdC/MAI) și ale Inspectoratului General pentru Situații de Urgență (IGSU/MAI) sunt implicate activ în operațiunile de căutare și salvare, în vederea găsirii membrilor dați dispăruți ai echipajului navei care a fost atacată în…

— Toiu Oana (@oana_toiu) October 15, 2026

On 23 October, a drone sank the cargo ship Khoryv off Constanța, killing a Ukrainian sailor, and President Nicușor Dan blamed Russia too. “It is part of Russia’s escalation process in its war in Ukraine,” Dan said.

Bulgaria is more cautious. Radev told parliament on 14 October that the attacks worked in Russia’s favor but that Sofia could not prove it. Since taking office in May, he has sought a thaw in ties with Moscow.

I cashed in my retirement fund to open the first romance bookstore in my neighborhood. It was a risk, but it paid off.

26 October 2026 at 09:34
Kate McNeil is sitting in a reading chair, holding a cat in her lap, with a bookshelf in the background.
Kate McNeil

The Sintoses

  • Kate McNeil opened All the Tropes, a romance bookstore, six weeks after quitting her job.
  • Despite concerns about market saturation, All the Tropes thrives as a niche community destination.
  • Passion, perseverance, and local support helped McNeil launch her business.

This as-told-to essay is based on a conversation with Kate McNeil, a 41-year-old small-business owner based in Atlanta. It's been edited for length and clarity.

The idea to open a romance bookstore started during COVID.

I joined an online group of fellow romantasy readers, looking to connect with other people who also enjoyed my favorite form of escapism. That group had over 2,000 members, and it was difficult to feel a sense of community. Eventually, it broke off into local chapters.

After COVID, I didn't know of any dedicated space for these same readers to meet in Atlanta. That's how I started the journey to opening the first romance bookstore in my neighborhood. In the two years since I opened, more romance bookstores have opened up, including one less than two miles away.

I thought I'd retire from my teaching job

When I launched All the Tropes bookstore, I was working a job I thought I'd retire from. I taught theater at Decatur High School for six years. My students always came first. I didn't want those kids to feel like I wasn't present or that they didn't have my undivided attention, so the bookstore was a back-burner idea for a few years.

I'd get home from rehearsal at 11 p.m., conduct business research until 2 a.m., then get up at 6 a.m. and go to work the next day and teach.

I took my time to gain a full understanding of the market, but there were still challenges

I learned about dealing with publishing companies and book distributors, connected with local artists to showcase their work, and reached out to local authors. One of the biggest challenges was finding a place for the store.

I knew that I wanted to stay on the east side of Atlanta because I lived in Kirkwood and felt very connected to the community.

In 2024, I found a location a four-minute walk from my home, and I knew it was time to make my idea a reality. In May of that year, I quit my teaching job and prepared to open the bookstore by the end of summer on Romance Bookstore Day.

I had 6 weeks to get the store ready for opening day

I received the keys to the bookstore six weeks before the day I planned to open. The timeline I had for opening day came with a lot of risks. I had cashed in my retirement fund, quit my job, and had a large preorder of "Onyx Storm" before there were bookshelves in the store.

There were many times my friends and I didn't leave the store until 4 a.m. A local artist painted the shop; I printed my merchandise at a local shop in Kirkwood; and I created the fabric wall. There were many nights I had doubts that All the Tropes would come to fruition.

I was a mom with two young kids opening a niche business that, to my knowledge, would be the first in the state, but I was prepared. I had my accounts with publishers, and my branding was complete. Perseverance, my husband, my village of friends, and an invested community got me to opening day.

All the Tropes opened August 17, 2024, on Romance Bookstore Day. In the span of a few months, I went from a passionate high school teacher to the owner and operator of a romance bookstore.

An increase in niche romance bookstores in the city concerns me

Even in a city like Atlanta with several thriving independent bookstores, I wonder about the percentage of residents who read for fun and, more specifically, read romance. While becoming a general indie bookstore would allow me to sell so many other things, I still believe All the Tropes can continue to thrive in a niche market, despite oversaturation.

Unlike a large book retailer, All the Tropes is a destination spot people can come from out of town to visit. Our social presence and promotion of local writers and artists also offer something unique to readers.

All the Tropes could pivot to general fiction, but so far, more stores opening has not impacted store traffic or sales.

4 Things helped me turn my business idea into a reality

All the Tropes continues to thrive because of my original vision of creating a community space for romance book lovers to connect. We now have eight active book clubs and continue to see consistent revenue.

Passion, trusting my gut, therapy, and a supportive group of friends are the reason I was able to turn an idea I brainstormed late at night into a successful niche business ready to grow.

We are now ready for a larger space and to expand our three-person team.

Do you have a unique small business story to share? Email the editor, Manseen Logan, at mlogan@businessinsider.com.

Read the original article on Business Insider

Nvidia's sales and marketing leadership is seeing a changing of the guard — and new faces are gaining influence

26 October 2026 at 09:00
Jensen Huang in Stockholm, seen from a profile with a blurry background.
Nvidia CEO Jensen Huang.

Bloomberg/Getty Images

  • Nvidia's sales and marketing leadership is changing as its sales pitch evolves.
  • Veterans are retiring, opening the door to internal succession and outside hires.
  • Nvidia CEO Jensen Huang's daughter Madison is also gaining influence.

Nvidia's sales and marketing organizations are seeing a changing of the guard as the AI boom reshapes demands on leadership.

Veterans at Nvidia are retiring, opening the door for longtime employees. And CEO Jensen Huang is tapping talent from outside the company — and outside the chip industry — to meet new challenges.

Nvidia's sales pitch has evolved. It has already convinced companies to choose its chips. To keep growing, it has to convince more businesses to adopt AI. These customers care less about hardware specifications than how Nvidia's AI can be put to work.

Leadership changes are most visible in sales and marketing, said former vice president of corporate marketing Greg Estes, while other areas of the company, such as finance, legal, operations, and software and hardware engineering, have remained relatively stable.

In marketing, Nvidia tapped Google Cloud executive Alison Wagonfeld to become its first chief marketing officer earlier this year, while Microsoft veteran Nick Parker became its new sales chief in August. Neither comes from the chip industry, though both bring years of experience helping businesses adopt software and cloud services.

Nick Parker presenting onstage, wearing a pink collar shirt.
Nick Parker, Nvidia's EVP of worldwide field operations.

Bloomberg/Getty Images

At the same time, Huang's daughter Madison has gained influence beyond her formal marketing role, two former employees said.

Huang regularly reshapes Nvidia as the business evolves, said Scott Baker, a sales VP who retired in July after 26 years.

"It's truly a battleship spinning on a dime, and everyone gets aligned," he said.

Nvidia did not respond to requests for comment from Business Insider.

A 'deep bench' of younger Nvidia talent

Retirees this year include former sales EVP Jay Puri, VP of enterprise marketing Laura Fay, SVP of enterprise business Shanker Trivedi, and sales VP Kevin Connors.

Fay said Huang doesn't want to lose longtime executives, many of whom he personally recruited. But as they move on, the next generation is getting a chance.

Before leaving in April after 17 years, Trivedi made mentorship part of his mission. He was ready to pass the baton after years of grueling travel and seven-day workweeks.

"Time stops for nobody," the 69-year-old said.

Trivedi said Nvidia has a "deep bench" of younger sales and marketing talent who know its culture, market, and partners inside out, including Raj Mirpuri in AI cloud infrastructure, Kimberly Powell in healthcare, and Kari Briski in AI software.

When he retired, the company divided Trivedi's responsibilities among multiple leaders. As Nvidia's revenue soared during the AI boom, his job had ultimately become too big for one person.

"Better to flatten the structure and gain velocity," he said.

Another Huang is gaining influence

One insider bringing an unconventional background to Nvidia's marketing ranks is Jensen Huang's daughter, Madison Huang.

Madison formerly worked at French luxury conglomerate LVMH in hospitality marketing before joining Nvidia as an MBA intern in 2020. She has quickly ascended to senior director of product marketing for physical AI.

One former employee said Madison's experience working on luxury brands brought a fresh perspective to a marketing team traditionally staffed by semiconductor veterans.

Madison Huang arrives for a dinner event in Taipei in May 2026.
Madison Huang, senior director of product marketing for physical AI at Nvidia.

Bloomberg/Getty Images

Job titles can be fluid at Nvidia, and a second former employee said Madison's remit extends beyond physical AI marketing. They said she exerts authority across multiple parts of the company and directs teams at all levels on strategy and business decisions.

Madison is also among a small circle of executives known to travel with her father. And their close relationship gives her the ability to anticipate his needs during high-level meetings and appearances, the first former employee said.

"She 'speaks Jensen' very well," the former employee said, "so he doesn't have to explain himself to her."

Have a tip? Contact this reporter via email at gweiss@businessinsider.com or Signal at @geoffweiss.25. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely.

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I Mentioned Taiwan, but I Didn’t Get Away With It!

25 October 2026 at 13:00

On a lecture tour of China, John Macnab finds that even one slide mentioning Taipei is enough to get organisers sweating and warning of consequences for his hosts. If this is his last column, you'll know what has happened.

The post I Mentioned Taiwan, but I Didn’t Get Away With It! appeared first on The Daily Sceptic.

My best friend and I have taken a trip together every year since college. Our getaways look very different now.

24 October 2026 at 15:28
Two women smiling on blanket at beach in Nantucket
Although our trips have grown from fun and wild in our 20s to fun and chill in our early 30s, we're always excited to spend this special time together.

Alexa Mellardo

  • After college, my best friend and I committed to going on a trip together every year.
  • It's been a great way to stay connected and make new memories, even as our lives change.
  • Our trips are more relaxed in our 30s than they were in our 20s, but they've all been wonderful.

I'm a firm believer that there are some people in this world you're simply destined to meet and have in your life forever. For me, one of those people is my sorority-Little-turned-soul-sister, Lisa.

After bonding over many things during recruitment sophomore year — including our shared love for Blink-182 and punk rock — we both unknowingly wrote down on the get-to-know-you quizzes for the committee that we hoped to be paired as Big and Little sisters.

We were, and the rest is history. Our college days were constantly filled with plans together, and by graduation, we couldn't imagine embarking on this next phase of adulthood with over 180 miles between us.

She's from the Boston area, while I'm from Connecticut and moved to New York City right after college. So, we agreed to prioritize our friendship and made a pact to spend time together in person every year.

Since graduating in 2015, we've planned a getaway together every summer.

Our trips haven't always looked the same, but they have some constants

Two women smiling, posing together for photo
Distance has never kept us apart because we didn't let it.

Alexa Mellardo

Right out of college, Lisa and I looked forward to a few sun-drenched days spent catching up on Long Beach Island, New Jersey.

From the Victoria Guest House to the Engleside Inn, we'd book a charming yet affordable place steps away from the beach to spend long days working on our tans, cranking up the tunes, and sipping spiked seltzers.

At night, we'd head out for bar hopping and dancing to live music until the wee hours of the morning. The next day, we would rinse and repeat.

We initially chose the Jersey Shore because it's an easy ride to perfect summer weather and beautiful beaches. It became our go-to place, though we now switch up locations every now and then.

Two women smiling, holding coffee drinks
No matter where we go, I know we'll have a good time.

Alexa Mellardo

Fast-forward to more than a decade after graduating from college, and our summer tradition is still going strong — but it looks quite different.

For this year's getaway, we stayed in a charming room at Greydon House in downtown Nantucket, Massachusetts. (We've always taken the aesthetics of our accommodations seriously and became obsessed with B&Bs and boutique hotels early on.)

We brunched at Lemon Press, popped into all of the boutiques (and shopped for Lisa's little ones), enjoyed early afternoon cocktails at CRU (the restaurant's signature Crucomber cocktail was a must), pedaled our beach cruisers past the hydrangea-lined shingled homes, and relaxed at the beach while we gabbed and reminisced.

Although we're no longer partying like it's 2015, we've come to genuinely enjoy an early dinner reservation at an aesthetically pleasing restaurant, plus after-dinner cocktails. A perfect night usually includes slipping into our PJs and streaming a chick flick.

We're also more organized these days, sticking to a well-planned itinerary to ensure our experience is top-notch.

In fact, we both watched "Five Star Weekend" before heading to Nantucket and knew we absolutely had to grab morning buns from Wicked Island Bakery. (If you know, you know!)

Above all, we don't let life get in the way of our friendship or summer tradition

Two women smiling, holding cocktails
The one constant over the past 10+ years has been our ability to evolve through every chapter of life together with love, support, and great advice.

Alexa Mellardo

Our lives look very different now that we're in our 30s. Lisa married her high-school sweetheart and is a mom of two, while my husband and I recently purchased our first home and have been tackling countless renovation projects in between doing lots of travel.

It takes true commitment from Lisa and me to carve out time for our tradition amid this hectic stage of adulthood — and it's always well worth it.

We know the importance of prioritizing our time together and start planning our trip in the early spring so we can block off a time that works for both of us in the summer.

Two women cheers-ing cocktails
We always carve out time for each other.

Alexa Mellardo

While, like fine wine, our getaways have improved in the best way, one thing has always remained the same: We still talk, let our hair down, and laugh until our sides hurt from start to finish.

There's rarely a moment of silence, and when there is, it feels completely natural.

We can go weeks or even months without gabbing and somehow always pick up where we left off. We listen, give advice, and discuss what we both have planned in the near and distant future. We celebrate each other's successes and offer endless support.

Our friendship has grown with us and is incredibly strong; it's exactly what a best friendship should be. Of course, our summer tradition is here to stay.

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The U.K.'s Online Safety Act Has Been a Failure. Regulators Want To Broaden It Anyway.

23 October 2026 at 22:05
A child using a tablet | Vinnstock/Dreamstime

Who could have predicted that age-gating large sections of the internet in a crusade to shield children's eyeballs from vaguely defined "harmful content" would have disastrous consequences and wouldn't ultimately protect kids? Apparently, the United Kingdom's online regulator, Ofcom, couldn't. 

On Thursday, Ofcom released a report assessing whether the government should make changes to the content categories of the 2023 Online Safety Act, a set of laws which require companies operating in the U.K. to prevent children from "accessing harmful and age-inappropriate content and provide parents and children with clear and accessible ways to report problems online when they do arise." The act's "child safety regime" (Ofcom's words) went fully into effect in 2025, when porn websites in the country began checking IDs. Unfortunately, as Reason's Elizabeth Nolan Brown has pointed out, the age-verification rule has impacted far more than adult websites. Already, the Online Safety Act has age-gated a wide range of content, including war news, the "NoFap" subreddit, and a historic art image, creating a mass chilling effect online. 

Ofcom's report, however, says little about these age-gating concerns for adults, and its own findings highlight the act's underwhelming results. In the report, Ofcom notes that "Most children in the UK say they have encountered at least one piece of harmful content online in a four-week period." It adds that "at a total level there was no significant change in the proportion of children encountering harmful content over the first nine months after the children's safety duties came into force in July 2025." So, it appears the act is requiring adults to fork over their IDs to access a wide range of content, some of which is innocuous, while playing a never-ending and unsuccessful game of whack-a-mole trying to eliminate "harmful" online content from kids' feeds. 

Instead of suggesting to repeal the Online Safety Act because it does not seem to be working or because it imperils online freedom, Ofcom's report proposes to broaden the law's scope. The regulator recommends adding "body stigma content and depression content, currently identified by Ofcom as kinds of non-designated content, to the category of priority content that is harmful to children." Priority content is defined as "content that services must protect/minimise the risk of children in age groups judged to be at risk of harm from encountering." In other words, online platforms could have more reasons to potentially age-gate, block, or avoid publishing out of fear of violating the law. 

The report does not address the U.K. government's plans to ban children under the age of 16 from accessing social media, and Ofcom says it will soon publish an assessment of "what highly effective age assurance looks like" for determining whether someone is 16 or older. But if the social media ban unfolds anything like it did in Australia, where kids are easily circumventing it, it is likely to flop, just as the Online Safety Act has.

The post The U.K.'s Online Safety Act Has Been a Failure. Regulators Want To Broaden It Anyway. appeared first on Reason Magazine.

Mark Zuckerberg keeps coming out on top

23 October 2026 at 20:08
Mark Zuckerberg
Meta CEO Mark Zuckerberg.

picture alliance/Getty; Tyler Le/BI

Meta's AI gamble is suddenly looking like a win for Mark Zuckerberg.

That was far from a given. Even the Meta CEO was doubting himself. His company had poured hundreds of billions of dollars into AI investments with largely unproven results.

"Are you sure this is going to work?" he asked his 29-year-old AI chief, Alexandr Wang, at the end of last year, he recalled on a recent episode of the "Cheeky Pint" podcast.

Those risky AI bets — which one analyst compared to throwing spaghetti at the wall — as well as the massive layoffs and reorganization that came with them, are now starting to pay off. Meta beat its AI rivals to the punch with its new AI assistant, Muse, and it finally released a frontier AI model. Although Muse is bleeding cash amid high compute costs, analysts are excited by its moneymaking potential.

Zuckerberg is riding high, too. Sipping a Guinness alongside Wang during a recent podcast interview, the pair extolled Meta's AI prowess.

"You never know when you launch something how it's going to be received," the CEO said. "There's always the case where you get a home run, which in this case it was, right? And it's just like extremely well received right off the bat."

And Meta seems to believe in Zuckerberg's leadership more than ever. His latest coup: Convincing the company to issue a new class of shares after he threatened to list his Palo Alto compound and leave California as voters weigh a billionaire tax.

The big question is how long the good vibes will last. Meta is still spending gobs of money on AI without a concrete financial payoff. Some remain skeptical.

"The bill is huge," David Wagner, a portfolio manager at Aptus Capital Advisors, told Business Insider.

"He's won the narrative. He hasn't proven the return yet."

Meta's social reckoning era

Zuckerberg is no stranger to public discourse. He's undertaken multiple personas: the nerdy wunderkind in hoodies, the jacked wife guy, the unapologetically masculine Trump ally.

At the beginning of this year, it looked as if he was headed for a new reckoning, and it wasn't just because of the aptly named sequel to "The Social Network."

Zuckerberg was on trial, taking the stand in a landmark lawsuit that alleged Meta's platforms harmed the mental health of young people. (Meta was found negligent and is appealing.) It was one of three major lawsuits this year that put the company on the defensive against claims that its technology posed safety risks to children.

Mark Zuckerberg at LA courthouse
In February, Mark Zuckerberg appeared at a Los Angeles courthouse to defend the company in a landmark social media addiction trial.

Jon Putman/Anadolu via Getty Images

And there were the more typical Zuckerberg cringe moments, too, like his front-row appearance at a Prada fashion show that raised eyebrows across the internet.

On the inside, employee morale was waning. Though the billionaire CEO had called 2026 "the year of AI," Meta had little momentum, and unpopular decisions — including a program to track employee keystrokes — amplified the discontent.

Also, Meta had one of its largest rounds of layoffs, ever. Meta began trimming staff in March, followed by a huge round in May, when it laid off about 10% of its workforce.

Separately, Meta reshuffled another 7,000 workers as part of an AI-focused reorganization of its tech and product teams. Many engineers were relegated to individual contributor status. Meta later asked some of the employees it had demoted to return to their managerial roles.

The AI push didn't seem to be paying off: In the second quarter of this year, 98% of revenue came from its traditional advertising business — not AI.

Morale was "maybe not the worst it's ever been in 20 years here, but it's probably up there," Meta's chief technology officer, Andrew "Boz" Bosworth, said during an internal call in June.

The groundwork for Meta's comeback

Amid the chaos, Zuckerberg laid the groundwork for a comeback. Wang and Meta's elite AI researchers moved their desks to sit near Zuckerberg.

Starting last year, Zuckerberg and Wang also went on a talent-hiring spree, dangling pay packages worth hundreds of millions of dollars to poach top researchers.

Zuckerberg empowered key lieutenants, including former GitHub CEO Nat Friedman, to go ham on any vision they had, including on his pet project, an AI assistant. It all fit into Zuckerberg's longtime playbook of embracing small teams and overseeing reorgs until something works — move fast and break things, as he has infamously put it.

It worked.

Muse, the long-awaited Meta AI agent, became a breakout hit. A week after it launched, it shot to the top of the app store, and has since achieved more than 10 million downloads in North America. The team was stunned to have beaten OpenAI to market, a person familiar with the matter said. OpenAI's rival product, Dots, launched three weeks later.

Jolly, Meta's mascot for its Muse agent, waves.
Jolly is the mascot for Meta's Muse AI agent, which launched successfully last month.

Bloomberg/Getty Images

Meta also threw unprecedented compute and talent at building a series of frontier AI models, called Muse Wonder, that could keep up with those from giants like OpenAI and Anthropic.

On Meta's third-quarter earnings call, Zuckerberg was optimistic that Meta's AI and hardware investments could soon become cash cows, as people shop through Muse and buy more virtual-reality glasses powered by the company's growing AI chops.

Meta, meanwhile, views Zuckerberg as more critical than ever to its long-term fortunes.

Key board members abruptly excused themselves from a dinner with Zuckerberg in September after he told them he was going to sell his Palo Alto estate in response to California's proposed billionaire tax, Meta disclosed in a filing on Wednesday.

Four days later, a special committee returned with a deal that would give Zuckerberg $20 billion in "immediate liquidity" to cover the tax — if it passes — without reducing his controlling stake in Meta. Meta also made plans to ensure that billions in fresh AI fundraising wouldn't dilute Zuckerberg's control.

"Meta's track record of significant value creation for its shareholders is in large part due to his strong leadership, unique and creative vision, and exceptional management abilities," the company said in a press release.

The personal win comes as some of his other problems have blown over. Meta settled a major lawsuit brought by attorneys general across states, Washington, DC, and US territories. As part of the settlement, the company committed to make changes to its apps, such as daily time limits and pausing notifications overnight. The agreement was part of an August settlement, a move that allowed Meta to call out its competitors such as YouTube and TikTok.

"All platforms should empower parents and support teens by putting the same measures in place, because we know that when teens are restricted on one app, they simply move to another," the company said in a blog post at the time.

Big questions still loom. The day after Meta reported strong earnings and Muse adoption, its stock fell 7% as investors absorbed the scale of the company's hundreds of billions of dollars in future spending commitments.

And the legal troubles keep on coming. This week, a New Mexico jury also ordered Meta to pay a staggering $25 billion over the Cambridge Analytica scandal, a case that Meta plans to appeal.

Whether Zuckerberg's strategy is sustainable or not, the vibe shift has been notable — and may have proven naysayers wrong, at least until the next period of chaos erupts.

"Meta is cool again," Jesse Cohen, an analyst at Investing.com, said in a note. "That's the Muse effect."

Read the original article on Business Insider

Damning report shows the media must confront its failures on Gaza

Detailed report finds that Israel has committed “mediacide”. Israel has used “interconnected patterns” which have both facilitated genocide and hindered accountability. Media have repeated unverified Israeli claims & stripped away historical context

BBC senior broadcaster speaks out on Gaza coverage

The BBC have been “very compliant to Israel." BBC threatened job loss to enforce compliance. “There is a huge amount of anger amongst many BBC journalists and staff who are disgusted at what their organisation is doing

Worst Nathan for You–Style Scheme Ever? A Polling Company Claimed Its Fake Polls Were a Social Experiment.

23 October 2026 at 17:27
Ballot box with an American flag | Magnific AI/Mariam Zakaidze

There has been much consternation this week about the use of fake polls in the media, with some government officials promising swift, and legally dubious, punishments for broadcasters that use them. 

The use of these fake polls came to light on Wednesday, when The New York Times reported that "well-known polling aggregators," including the paper itself, had been citing fake surveys by Wedgewood Polls. The fake polling scheme was revealed when the outlet FivePlusOne contacted Wedgewood Tuesday for comment about an investigation into the pollster. That night, Wedgewood posted a now-deleted statement declaring that it was an "experimental project to demonstrate the vulnerabilities, lack of oversight, and overall barrier to entry in the modern polling industry." The fake pollster claimed it was "far too easy" to be taken seriously in media and public commentary. 

A similar "social experiment" was revealed in August, when the Los Angeles Times reported that a poll by Median Strategies showing Mayor Karen Bass "leading ahead of Councilmember Nithya Raman by a wide margin" was "bogus." An earlier poll by Median Strategies showed Francesca Hong, who lost her race for Wisconsin governor, up by more than 20 percentage points. Median Strategies told the Times that the firm was "created as a short term social experiment to examine how purported polling information could enter and spread through the political information ecosystem without independent verification."

If Wedgewood's polling stunts were in fact social experiments (pollster Nate Silver is very skeptical of this explanation), then the experiment worked. Nobody is completely immune to deceit. And while savvy media consumers have become more attuned to detecting AI writing and video fakes, masses of people still fall for more than fake polls, as they have for a long time.

In 2018, when the word "slop" meant food for pigs and before anyone wrote posts using ChatGPT, the Intelligencer asked the question: "How much of the Internet is fake?" The answer, the outlet concluded, was "a lot."

At the time, Reason's Nick Gillespie noted that the article was a "sobering and obvious revelation that much of what we browse, engage, and interact with is in some fundamental way, total bullshit." Gillespie solemnly observed, "we're living not in the disintermediated, utopian world chronicled in the early days of Louis Rossetto and Jane Metcalfe's Wired, but something closer to the endlessly creative, weird, off-kilter, semi-insane world imagined by Philip K. Dick and, later, Neal Stephenson."

Eight years later, the "semi-insane" world is no less insane, and humans, as they always have, are falling prey to increasingly intricate schemes and hoaxes. In September, Semafor's Max Tani revealed that a large number of YouTube videos—several of which garnered hundreds of thousands of views—were made by "ghost creators." In these videos, presented as news reports, real actors were paid to read AI-written scripts "laced with misleading claims and outright falsehoods." According to Tani, these "accounts appear to be run not by political operatives trying to win, or foreign intelligence efforts seeking to destabilize the US, but by engagement junkies detached from the stakes of politics." While any semi-media-literate person in 2026 could tell you that not all YouTube videos should be taken as fact, the scale of the operation was staggering. 

The deception crisis plagues the media as well. Recently, the platform Qwoted, which connects journalists with sources, had to remove a supposed art therapy expert from its website after her "details were found to be false," reported the Press Gazette. According to the Gazette, the fake therapist's insights had been cited in several outlets, including Psychology, Forbes, Glamour, and Vice. I have also raised concerns about news outlets and commentators citing polls published by EduBirdie, a Cyprus-based company that sells human-written academic papers to students for $8 a page (ethics aside, what a bold business model in the AI age).

So what is to be done? As Gillespie wrote in 2018, there are existing legal levers to root out fraud, but any top-down approach to squashing online lies "will be poorly applied, repressive, and ultimately arbitrary." Government-led crackdowns on COVID-19 "misinformation" have proven him right. Outsourcing the arbitration of truth would only diminish our access to information, and no one entity, particularly the government, should be trusted to determine what is true or false. Unfortunately, the Trump administration has not learned much from the pandemic era and has instead repeatedly tried to crack down on media coverage it doesn't like.

Ideally, media organizations would act as B.S. detectors, but clearly, they often fail to do so. So, consumers are left to wade through lies, AI hoaxes, and so-called "social experiments." This may be tedious work, but it is necessary for consumers to evolve as technologies change. This sleuthing for scams may even be enjoyable. Why pay to have your brain scrambled by Nathan Fielder's Elizabeth Holmes documentary when you can drive yourself insane by tracking down and scrutinizing widely cited statistics and polls?

The post Worst <i>Nathan for You</i>–Style Scheme Ever? A Polling Company Claimed Its Fake Polls Were a Social Experiment. appeared first on Reason Magazine.

She used Facebook Marketplace to sell seafood in South Carolina. A viral review led to 300 orders overnight.

23 October 2026 at 10:20
reds garlic seafood
Natendrea Jones has been cooking seafood for more than a decade. In 2026, a viral food review brought her more than 300 orders overnight.

Natendrea Jones

  • Natendrea Jones used Facebook Marketplace to market her seafood-catering business.
  • A viral TikTok review in May brought her more than 300 orders overnight.
  • Jones now runs Red's Garlic Seafood from her home kitchen and hopes to expand into a food truck.

When TikTok food reviewer Gabriel Rivera DMed Natendrea Jones about her seafood this spring, she assumed it was a prank.

"I thought somebody was playing a joke," Jones, 36, told Business Insider.

The South Carolina native had spent years trying to turn her cooking into a full-time business. She grew up surrounded by home cooking and began earning money young, first by preparing salads for neighbors and family cookouts, then by doing hair and nails.

Cooking remained a side hustle for more than a decade. Jones made seafood platters for friends and occasionally sold pans, but hair and nails paid the bills.

A viral food review brought 300 orders overnight

Jones had been posting her food on Facebook Marketplace for years. The platform didn't strike her as unusual: As a hairstylist and nail technician, she'd previously used Craigslist to find clients.

"I would always post on Facebook Marketplace because that was like my Craigslist," she said. "I was a Craigslist girl."

Meanwhile, Rivera had built a following of more than 2 million on TikTok by ordering food through Facebook Marketplace and reviewing it from his car. When he found Jones' listing, he offered her $200 to make him anything she wanted.

Jones prepared a pan overflowing with snow crab legs, lobster, shrimp, oysters, and fixings. It was not yet a menu item, she said, but it would soon become known as the "Gabriel Special."

When Rivera posted his glowing review in May — "her seasoning is on another level," he said between bites — Jones woke up to a flood of orders.

"I checked my Square. I had literally over 300 orders," she said. "I dropped my phone. I dropped to my knees."

Jones said she generated $50,000 in sales over the following two weeks and later surpassed six figures in sales. She used some of the money to buy supplies, such as new pots and pans.

Going viral created new problems

The sudden growth was exciting, but it was also difficult to manage. Jones enlisted help from family members early on, refunded some orders, and said some customers waited as long as a month for their food.

"There's no way I can do 100 orders in a day," she said. "This type of motion is new to me."

reds garlic seafood
Jones named her catering business after her late father, who was known as "Big Red."

Courtesy of Natendrea Jones

The pace eventually caught up with her. About three weeks after the review went live, Jones said she had to pause orders for a day to reset and catch up on sleep.

"The adrenaline was there, but I crashed," she said.

Since then, Jones has built more structure into the business. Customers order through her website, which adjusts pickup dates based on demand. She uses preorders to determine how much inventory she needs and now schedules pickup windows. On busy days, she said, her home-kitchen operation can handle 50 to 60 orders.

She still gets inquiries through Facebook Marketplace, but said most sales now come through Instagram and TikTok, where she has built sizable followings.

The business behind the seafood platter

Jones' best-selling platters are not cheap to produce. She buys seafood in bulk, along with fresh corn, potatoes, garlic, butter, edible flowers, packaging, and other ingredients. She estimates that she spends roughly $20,000 a month on supplies, though costs fluctuate based on order volume and seafood prices.

"People just say, 'More money, more problems,'" she said. "Sometimes I'll have moments where I don't see money at all — the money is gone, but it comes right back because that's a business."

reds garlic seafood
Jones' pans are topped with edible flowers and served with her signature garlic sauce.

Natendrea Jones

Her signature sauce is central to the business, she said. Jones spent nearly eight years refining it and is protective of the recipe.

"My sauce is everything — because anybody can make a seafood boil, but how is your sauce?" she said. "I make my sauce from scratch and love and magic."

natendrea jones
Jones and her family live in Summerville, South Carolina, where she operates Red's Garlic Seafood from her home kitchen.

Natendrea Jones

The business is named Red's Garlic Seafood after her late father, who was known as "Big Red." He was a chef who had hoped to open a family restaurant, Jones said.

Her next goal is a food truck, though she's taking her time to secure the vehicle, permits, and licenses needed to operate it.

"I want to do everything the smart way," she said.

Eventually, she hopes to open a brick-and-mortar restaurant. For now, she said she focuses on making each platter with the same care she brought to Rivera's order — the one that changed her business overnight.

"I make sure every pan has the flavors that it needs," she said. "I put the love and effort into the pan."

Read the original article on Business Insider

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