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Why Some People Are Using Apps to Make Friends

26 October 2026 at 16:56
Apps that match personalities — for a price — have surged in popularity amid a loneliness epidemic.

© Katie Orlinsky for The New York Times

Strangers matched by the social app 222 spend a day together in New York’s Hudson Valley.

My partner and I have lived 45 minutes apart for years. Right now, the benefits actually outweigh the challenges.

26 October 2026 at 15:26
The writer and her partner smiling and posing with bikes in Boulder, Colorado.
My partner and I often joke that we're in a 'middle-distance' relationship.

Lindsey Galloway

  • My partner lives in a spacious house in rural Colorado, and I live in a condo in Boulder.
  • We haven't found a place that fits both of our needs yet, so we're content living 45 minutes apart.
  • There are challenges, but we enjoy spending lots of time at each other's homes.

Every weekend, my partner makes the best breakfast: over-medium eggs, handmade tortillas, and fresh hash browns.

We often eat outside thanks to Colorado's bright, sunny days, then we'll walk around the lake, watch some football, and spend the evening roasting marshmallows over the fire pit.

Then, when Sunday night arrives, I get in my car and drive the 45 minutes back to my dream condo to get ready for the week ahead.

My partner and I met at work 13 years ago, and we intend to spend the rest of our lives together, but we still live apart. We know each other's rhythms, quirks, and needs, and have no secrets, just separate addresses.

I often joke that we're in a "middle-distance" relationship. At least we're in the same state, but it's also not always easy or convenient to drop by for dinner.

Living apart lets us each keep a home we love

Both of us are divorced, and we both love the houses we have.

My partner lives in rural northeastern Colorado and bought his home after his divorce. It's bigger than mine, with a huge yard and a custom-designed patio built for entertaining.

His neighborhood isn't exactly walkable, but he's originally from a small town in Texas, so he doesn't mind driving longer distances to get to places he wants to go.

Meanwhile, after my divorce, I moved back into the Boulder condo I had been renting out while married. My unit is smaller than my partner's, but I love its mountain views and proximity to all my favorite places, like my go-to local bakery.

It needed a lot of work when I moved back in, but I invested in new paint and flooring to really make it mine again.

I want to stay close to Boulder, and he wants a big house. The tight, expensive housing market has made it tough to find a new place we both love.

Though we've toured many houses together over the last six months, we haven't been impressed by any of them enough to leave the places we've already made our own.

Our setup isn't as tough as people think

The writer and her partner pose together for a selfie in front of a wedding setup.
We've built a routine that works well for us.

Lindsey Galloway

One thing that has made this arrangement easier is that we're used to living out of our suitcases. I'm a professional travel writer, and he works for a company based on the East Coast. We also love to explore new places together whenever we can.

When we are both home in Colorado, we've found a routine that has worked pretty well for us. My partner often spends some weeknights here, where we're close to restaurants, friends, walkable downtown Boulder, and other things to do after work.

Then, I'll go up to his house for quiet, relaxed weekends, and to watch my favorite team on the 100-inch screen (go Raiders!). We also tend to entertain at his bigger house.

Both of us get bored easily, so having a change of scenery and routine keeps life feeling fresh. My 14-year-old pug has adapted, too, and travels with me between places.

To make things easier, I've bought duplicates of staples like deodorant and an electric toothbrush, so I'm not schlepping them (or forgetting them!) every weekend.

That said, there are challenging things about our setup. Packing up every few days can be a hassle, and it can be stressful to land at the airport and decide which house to go to, especially when I miss both my partner and the feeling of being "home."

We always make an effort to overcommunicate our plans and extend understanding whenever one of us just needs to get home to do a load of laundry.

We'll find our dream home eventually

The writer and her husband posing in front of a tan wall, wearing formal clothing.
We plan to move in together eventually.

Lindsey Galloway

Every day, I'm scrolling listings that meet both our picky criteria and calling up agents for showings, but so far, we haven't loved anything as much as our current homes.

It sounds frustrating, but we both think this is a pretty good problem to have: It gives us more leverage in the homebuying process and means we don't have to settle for something that is only half-right or makes just one of us happy.

We're confident that we'll find a home that fits us both, but in the meantime, navigating the middle-distance has only made our relationship stronger.

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Drones keep sinking ships off Romania and Bulgaria—French and US patrol planes are watching

26 October 2026 at 13:18

The Togo-flagged cargo ship Alfa Watan

French and US maritime patrol planes are watching the western Black Sea, where drones keep hitting merchant ships, Romanian outlet Curs de Guvernare reported on 19 October, citing flight-tracking data. Romania blames Russia for the attacks, while Bulgaria says it cannot prove who launched them.

Ukraine’s three small Danube ports have kept its grain exports from collapsing further, and Russia has pounded those ports since the summer. The ships serving them are now being hit in the economic zones of two NATO members. Many were anchored near or heading to the Sulina Canal, which links the Danube to the sea. That puts the allied patrols over these waters in the middle of the fight over Ukraine’s grain trade.

Black Sea grain war between Ukraine and Russia escalates
Map: Euromaidan Press

Two patrol planes over the western Black Sea

A French Navy Atlantique 2 maritime patrol plane arrived in Constanța, Romania’s main Black Sea port, on the evening of 18 October, Curs de Guvernare said. On 24 October, French Foreign Minister Jean-Noël Barrot said in the Bulgarian port of Varna that a French patrol plane had been operating in the area under NATO for two weeks and had contributed to rescue operations.

two tankers burn off romania’s sulina bulgaria says lacks proof russia behind black sea ship attacks · post burned superstructure tanker wine trader seen rescue helicopter 15 2026 romanian interior
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Two tankers burn off Romania’s Sulina as Bulgaria says it lacks proof Russia is behind the Black Sea ship attacks

Meanwhile, a US Navy P-8A Poseidon flew into Varna from Sicily on 18 October, AFP reported, citing flight-tracking data. Two days later, Bulgarian Prime Minister Rumen Radev said it had begun reconnaissance patrols after Sofia asked allies for help, and that some allies had responded quickly. Bulgarian Defense Minister Dimitar Stoyanov called the deployment a joint decision of Bulgaria and NATO. He said the plane cannot strike targets and passes its data to NATO, Anadolu Agency reported.

NATO promises more

On 20 October, NATO’s North Atlantic Council met at Romania’s request. Afterward, the alliance said it would send more maritime patrol aircraft, radar systems, and drones to the Black Sea. NATO military spokesman Col. Martin O’Donnell added that allies have sent or will send intelligence personnel and explosives-forensics teams. NATO itself has not attributed the attacks to any country.

Romania names Russia, Bulgaria hedges

Romania has been blunter. On 15 October, after four merchant ships were hit within a day, acting Foreign Minister Oana Țoiu wrote on X that “Russia bears full responsibility for these developments.” On 17 October, Romanian F-16s shot down two jet-powered Russian Geran drones near Sulina, Romania’s Defense Ministry said.

Unitățile aeriene și navale ale Gărzii de Coastă (GdC/MAI) și ale Inspectoratului General pentru Situații de Urgență (IGSU/MAI) sunt implicate activ în operațiunile de căutare și salvare, în vederea găsirii membrilor dați dispăruți ai echipajului navei care a fost atacată în…

— Toiu Oana (@oana_toiu) October 15, 2026

On 23 October, a drone sank the cargo ship Khoryv off Constanța, killing a Ukrainian sailor, and President Nicușor Dan blamed Russia too. “It is part of Russia’s escalation process in its war in Ukraine,” Dan said.

Bulgaria is more cautious. Radev told parliament on 14 October that the attacks worked in Russia’s favor but that Sofia could not prove it. Since taking office in May, he has sought a thaw in ties with Moscow.

I cashed in my retirement fund to open the first romance bookstore in my neighborhood. It was a risk, but it paid off.

26 October 2026 at 09:34
Kate McNeil is sitting in a reading chair, holding a cat in her lap, with a bookshelf in the background.
Kate McNeil

The Sintoses

  • Kate McNeil opened All the Tropes, a romance bookstore, six weeks after quitting her job.
  • Despite concerns about market saturation, All the Tropes thrives as a niche community destination.
  • Passion, perseverance, and local support helped McNeil launch her business.

This as-told-to essay is based on a conversation with Kate McNeil, a 41-year-old small-business owner based in Atlanta. It's been edited for length and clarity.

The idea to open a romance bookstore started during COVID.

I joined an online group of fellow romantasy readers, looking to connect with other people who also enjoyed my favorite form of escapism. That group had over 2,000 members, and it was difficult to feel a sense of community. Eventually, it broke off into local chapters.

After COVID, I didn't know of any dedicated space for these same readers to meet in Atlanta. That's how I started the journey to opening the first romance bookstore in my neighborhood. In the two years since I opened, more romance bookstores have opened up, including one less than two miles away.

I thought I'd retire from my teaching job

When I launched All the Tropes bookstore, I was working a job I thought I'd retire from. I taught theater at Decatur High School for six years. My students always came first. I didn't want those kids to feel like I wasn't present or that they didn't have my undivided attention, so the bookstore was a back-burner idea for a few years.

I'd get home from rehearsal at 11 p.m., conduct business research until 2 a.m., then get up at 6 a.m. and go to work the next day and teach.

I took my time to gain a full understanding of the market, but there were still challenges

I learned about dealing with publishing companies and book distributors, connected with local artists to showcase their work, and reached out to local authors. One of the biggest challenges was finding a place for the store.

I knew that I wanted to stay on the east side of Atlanta because I lived in Kirkwood and felt very connected to the community.

In 2024, I found a location a four-minute walk from my home, and I knew it was time to make my idea a reality. In May of that year, I quit my teaching job and prepared to open the bookstore by the end of summer on Romance Bookstore Day.

I had 6 weeks to get the store ready for opening day

I received the keys to the bookstore six weeks before the day I planned to open. The timeline I had for opening day came with a lot of risks. I had cashed in my retirement fund, quit my job, and had a large preorder of "Onyx Storm" before there were bookshelves in the store.

There were many times my friends and I didn't leave the store until 4 a.m. A local artist painted the shop; I printed my merchandise at a local shop in Kirkwood; and I created the fabric wall. There were many nights I had doubts that All the Tropes would come to fruition.

I was a mom with two young kids opening a niche business that, to my knowledge, would be the first in the state, but I was prepared. I had my accounts with publishers, and my branding was complete. Perseverance, my husband, my village of friends, and an invested community got me to opening day.

All the Tropes opened August 17, 2024, on Romance Bookstore Day. In the span of a few months, I went from a passionate high school teacher to the owner and operator of a romance bookstore.

An increase in niche romance bookstores in the city concerns me

Even in a city like Atlanta with several thriving independent bookstores, I wonder about the percentage of residents who read for fun and, more specifically, read romance. While becoming a general indie bookstore would allow me to sell so many other things, I still believe All the Tropes can continue to thrive in a niche market, despite oversaturation.

Unlike a large book retailer, All the Tropes is a destination spot people can come from out of town to visit. Our social presence and promotion of local writers and artists also offer something unique to readers.

All the Tropes could pivot to general fiction, but so far, more stores opening has not impacted store traffic or sales.

4 Things helped me turn my business idea into a reality

All the Tropes continues to thrive because of my original vision of creating a community space for romance book lovers to connect. We now have eight active book clubs and continue to see consistent revenue.

Passion, trusting my gut, therapy, and a supportive group of friends are the reason I was able to turn an idea I brainstormed late at night into a successful niche business ready to grow.

We are now ready for a larger space and to expand our three-person team.

Do you have a unique small business story to share? Email the editor, Manseen Logan, at mlogan@businessinsider.com.

Read the original article on Business Insider

Nvidia's sales and marketing leadership is seeing a changing of the guard — and new faces are gaining influence

26 October 2026 at 09:00
Jensen Huang in Stockholm, seen from a profile with a blurry background.
Nvidia CEO Jensen Huang.

Bloomberg/Getty Images

  • Nvidia's sales and marketing leadership is changing as its sales pitch evolves.
  • Veterans are retiring, opening the door to internal succession and outside hires.
  • Nvidia CEO Jensen Huang's daughter Madison is also gaining influence.

Nvidia's sales and marketing organizations are seeing a changing of the guard as the AI boom reshapes demands on leadership.

Veterans at Nvidia are retiring, opening the door for longtime employees. And CEO Jensen Huang is tapping talent from outside the company — and outside the chip industry — to meet new challenges.

Nvidia's sales pitch has evolved. It has already convinced companies to choose its chips. To keep growing, it has to convince more businesses to adopt AI. These customers care less about hardware specifications than how Nvidia's AI can be put to work.

Leadership changes are most visible in sales and marketing, said former vice president of corporate marketing Greg Estes, while other areas of the company, such as finance, legal, operations, and software and hardware engineering, have remained relatively stable.

In marketing, Nvidia tapped Google Cloud executive Alison Wagonfeld to become its first chief marketing officer earlier this year, while Microsoft veteran Nick Parker became its new sales chief in August. Neither comes from the chip industry, though both bring years of experience helping businesses adopt software and cloud services.

Nick Parker presenting onstage, wearing a pink collar shirt.
Nick Parker, Nvidia's EVP of worldwide field operations.

Bloomberg/Getty Images

At the same time, Huang's daughter Madison has gained influence beyond her formal marketing role, two former employees said.

Huang regularly reshapes Nvidia as the business evolves, said Scott Baker, a sales VP who retired in July after 26 years.

"It's truly a battleship spinning on a dime, and everyone gets aligned," he said.

Nvidia did not respond to requests for comment from Business Insider.

A 'deep bench' of younger Nvidia talent

Retirees this year include former sales EVP Jay Puri, VP of enterprise marketing Laura Fay, SVP of enterprise business Shanker Trivedi, and sales VP Kevin Connors.

Fay said Huang doesn't want to lose longtime executives, many of whom he personally recruited. But as they move on, the next generation is getting a chance.

Before leaving in April after 17 years, Trivedi made mentorship part of his mission. He was ready to pass the baton after years of grueling travel and seven-day workweeks.

"Time stops for nobody," the 69-year-old said.

Trivedi said Nvidia has a "deep bench" of younger sales and marketing talent who know its culture, market, and partners inside out, including Raj Mirpuri in AI cloud infrastructure, Kimberly Powell in healthcare, and Kari Briski in AI software.

When he retired, the company divided Trivedi's responsibilities among multiple leaders. As Nvidia's revenue soared during the AI boom, his job had ultimately become too big for one person.

"Better to flatten the structure and gain velocity," he said.

Another Huang is gaining influence

One insider bringing an unconventional background to Nvidia's marketing ranks is Jensen Huang's daughter, Madison Huang.

Madison formerly worked at French luxury conglomerate LVMH in hospitality marketing before joining Nvidia as an MBA intern in 2020. She has quickly ascended to senior director of product marketing for physical AI.

One former employee said Madison's experience working on luxury brands brought a fresh perspective to a marketing team traditionally staffed by semiconductor veterans.

Madison Huang arrives for a dinner event in Taipei in May 2026.
Madison Huang, senior director of product marketing for physical AI at Nvidia.

Bloomberg/Getty Images

Job titles can be fluid at Nvidia, and a second former employee said Madison's remit extends beyond physical AI marketing. They said she exerts authority across multiple parts of the company and directs teams at all levels on strategy and business decisions.

Madison is also among a small circle of executives known to travel with her father. And their close relationship gives her the ability to anticipate his needs during high-level meetings and appearances, the first former employee said.

"She 'speaks Jensen' very well," the former employee said, "so he doesn't have to explain himself to her."

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