Já houve “Nestflix”, agora é Pentulive: a nova febre é ver cães recém-nascidos em direto

Sammy Conti/@bwuubbles on Instagram and TikTok
Looking at 22-year-old Sammy Conti's room is like looking into a fishbowl.
Shades of blue fill the space, interspersed with neon green and the occasional pop of orange or yellow. Vines, bubbles, and jellyfish hang from the ceiling. Moving lamps are everywhere: lava lamps, bubble lamps, aquarium lamps with roving tropical fish. Then there are objects that feel out of place: a purple Game Boy Advance, Nintendo 64 cartridges, Wii and PlayStation game cases hung like art on a gallery wall, and a DIY mirror in the shape of an old Microsoft Windows logo.
The confluence of nature and old-school tech isn't random. It's Frutiger Aero, an aesthetic inspired by the early internet, embraced by Gen Zers who say it represents a future that was promised but never arrived — one where technology is a source of inspiration and fuel for creativity, coexisting with nature and helping us ascend to our highest selves.
"You grow up thinking the world is going to be this green utopia where we coexist with nature and have technology and it helps us," Conti told Business Insider. "Then as I started getting older, things became very sleek and modernist, very gray."
For Conti, whose Frutiger Aero content has earned her more than 700,000 followers across Instagram and TikTok, the aesthetic represents a promise tech abandoned. "We could have lived in that future," she said. "It could have been taken care of responsibly in a way that doesn't take people's jobs, doesn't pollute the environment, but it's not."
A fervent online community has formed around the term after it first gained traction in 2023, according to Google Trends data. There's an active Discord and Subreddit, plus millions of views for #frutigeraero on TikTok.
Sofi Xian, a researcher and founding member of an online community called the Consumer Aesthetics Research Institute, coined the term Frutiger Aero in 2017 to describe a corporate tech aesthetic prevalent from the mid-2000s through the early 2010s. Some defining characteristics included glossy surfaces, glass or transparent materials, and macro photos of grass. "Frutiger" refers to a specific typeface, while "Aero" was Microsoft's name for the interface design of its Windows Vista operating system, which came out in 2006.
"Nobody at the time really thought it was cool," Xian said of the design style. "It was a corporate product. It was sold to us."

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The recent embrace of Frutiger Aero remains somewhat of a mystery to Xian, who says the term has blossomed well beyond what she first documented. Her book on the style, "Archaeology of a Promised Future," is set to come out in November.
The modern version of the aesthetic still incorporates some of the classic elements, and then some. "Bliss," the iconic photo of rolling green hills beneath a bright blue sky with clouds — the default wallpaper on Windows XP upon its release in 2001 — remains an almost sacred image to Frutiger fans. Conti recently made a pilgrimage to the area in Sonoma County, California, and called it "just as beautiful as it is in the photos."
"The future that was promised" is a central theme in the world of Frutiger Aero and is frequently invoked alongside images of clean, glistening skyscrapers set against grassy fields.
"It's really a vision of technology that is quite different to what we have," Maria Gemma Brown, a cultural studies researcher at the University of Queensland, told Business Insider.
Many young people now see technology as bland, lifeless, addictive, or even sinister. AI is increasingly associated with war, mass surveillance, and environmental degradation. Data centers, one of the most controversial physical manifestations of modern tech, face fierce opposition over environmental concerns.
Richy Srirachanikorn, a Ph.D. candidate at Concordia University, has interviewed more than 30 people in the Frutiger Aero community. He said it's about nostalgia for a feeling more than about the specific objects or design that inspired it.
"Whatever this aesthetic was as a kid, it made me optimistic, not about the future, but about the present," he said was how the people he interviewed described it.
That could help explain why it's especially appealing to Gen Z, a generation rife with concerns about environmental, technological, and financial doom. Srirachanikorn said he found Frutiger Aero is used almost as a "coping mechanism" and the associated online communities as places to take "respite from the uncertainties of the world."

Getty Images
Lovers of Frutiger Aero are also rejecting a broader design shift toward minimalism and neutral colors. In consumer tech, translucent clamshell laptops and bright pink MP3 players have given way to sleek, uniformly gray designs, as if they're explicitly meant to disappear into the background of our lives.
"I feel like products had almost a personality. Which color you picked or what design you picked was a loud extension of you," Conti said, adding that now it feels like everything merely wants to "fit in."
The old-school tech may also represent a level of agency that feels unattainable now, Srirachanikorn said. In the early 2000s, consumer tech companies may have embraced bright colors and images of nature to make their products more appealing as they still needed us to buy in. Today, their products are almost impossible to escape.
Austin Horey, founder of the New York-based brand Unjust Jewelry, makes a range of products inspired by Frutiger Aero and similar strains of nostalgia. He's sold over 10,000 bottles of a Frutiger Aero-inspired fragrance — oceanic, clean, soapy — that comes in a box that, when opened, plays an original Frutiger Aero-inspired song.
Horey said not only is there a huge appetite for Frutiger Aero content and products, but that major tech companies seem to be taking notice. His work has been embraced by an icon of the Frutiger Aero movement: Microsoft. When he released a Windows XP bracelet featuring the classic application icons from the operating system, the company partnered with him to make a necklace as well.
Fans of Frutiger Aero celebrate every time Big Tech makes a move they think signals a return to the aesthetic, like Xbox introducing a new glossy neon-green logo and the release of the budget-friendly Apple MacBook Neo, which comes in a bright yellow-green. Apple's introduction of the Liquid Glass design last year also set off the Frutiger Aero antennae. Microsoft even posted a TikTok suggesting the design was reminiscent of Windows Vista.

Sammy Conti
Conti said the colorful MacBook Neo was the most Frutiger Aero product a tech company had released in years. While she's been disappointed in modern tech, the underlying vibe of Frutiger Aero is one of optimism, and she still sees the ideas behind it as something to strive for, "especially as Gen Z moves into these positions of power as we get older."
"I think it's important not to forget what it still could be," she said.
Who could have predicted that age-gating large sections of the internet in a crusade to shield children's eyeballs from vaguely defined "harmful content" would have disastrous consequences and wouldn't ultimately protect kids? Apparently, the United Kingdom's online regulator, Ofcom, couldn't.
On Thursday, Ofcom released a report assessing whether the government should make changes to the content categories of the 2023 Online Safety Act, a set of laws which require companies operating in the U.K. to prevent children from "accessing harmful and age-inappropriate content and provide parents and children with clear and accessible ways to report problems online when they do arise." The act's "child safety regime" (Ofcom's words) went fully into effect in 2025, when porn websites in the country began checking IDs. Unfortunately, as Reason's Elizabeth Nolan Brown has pointed out, the age-verification rule has impacted far more than adult websites. Already, the Online Safety Act has age-gated a wide range of content, including war news, the "NoFap" subreddit, and a historic art image, creating a mass chilling effect online.
Ofcom's report, however, says little about these age-gating concerns for adults, and its own findings highlight the act's underwhelming results. In the report, Ofcom notes that "Most children in the UK say they have encountered at least one piece of harmful content online in a four-week period." It adds that "at a total level there was no significant change in the proportion of children encountering harmful content over the first nine months after the children's safety duties came into force in July 2025." So, it appears the act is requiring adults to fork over their IDs to access a wide range of content, some of which is innocuous, while playing a never-ending and unsuccessful game of whack-a-mole trying to eliminate "harmful" online content from kids' feeds.
Instead of suggesting to repeal the Online Safety Act because it does not seem to be working or because it imperils online freedom, Ofcom's report proposes to broaden the law's scope. The regulator recommends adding "body stigma content and depression content, currently identified by Ofcom as kinds of non-designated content, to the category of priority content that is harmful to children." Priority content is defined as "content that services must protect/minimise the risk of children in age groups judged to be at risk of harm from encountering." In other words, online platforms could have more reasons to potentially age-gate, block, or avoid publishing out of fear of violating the law.
The report does not address the U.K. government's plans to ban children under the age of 16 from accessing social media, and Ofcom says it will soon publish an assessment of "what highly effective age assurance looks like" for determining whether someone is 16 or older. But if the social media ban unfolds anything like it did in Australia, where kids are easily circumventing it, it is likely to flop, just as the Online Safety Act has.
The post The U.K.'s Online Safety Act Has Been a Failure. Regulators Want To Broaden It Anyway. appeared first on Reason Magazine.
There has been much consternation this week about the use of fake polls in the media, with some government officials promising swift, and legally dubious, punishments for broadcasters that use them.
The use of these fake polls came to light on Wednesday, when The New York Times reported that "well-known polling aggregators," including the paper itself, had been citing fake surveys by Wedgewood Polls. The fake polling scheme was revealed when the outlet FivePlusOne contacted Wedgewood Tuesday for comment about an investigation into the pollster. That night, Wedgewood posted a now-deleted statement declaring that it was an "experimental project to demonstrate the vulnerabilities, lack of oversight, and overall barrier to entry in the modern polling industry." The fake pollster claimed it was "far too easy" to be taken seriously in media and public commentary.
A similar "social experiment" was revealed in August, when the Los Angeles Times reported that a poll by Median Strategies showing Mayor Karen Bass "leading ahead of Councilmember Nithya Raman by a wide margin" was "bogus." An earlier poll by Median Strategies showed Francesca Hong, who lost her race for Wisconsin governor, up by more than 20 percentage points. Median Strategies told the Times that the firm was "created as a short term social experiment to examine how purported polling information could enter and spread through the political information ecosystem without independent verification."
If Wedgewood's polling stunts were in fact social experiments (pollster Nate Silver is very skeptical of this explanation), then the experiment worked. Nobody is completely immune to deceit. And while savvy media consumers have become more attuned to detecting AI writing and video fakes, masses of people still fall for more than fake polls, as they have for a long time.
In 2018, when the word "slop" meant food for pigs and before anyone wrote posts using ChatGPT, the Intelligencer asked the question: "How much of the Internet is fake?" The answer, the outlet concluded, was "a lot."
At the time, Reason's Nick Gillespie noted that the article was a "sobering and obvious revelation that much of what we browse, engage, and interact with is in some fundamental way, total bullshit." Gillespie solemnly observed, "we're living not in the disintermediated, utopian world chronicled in the early days of Louis Rossetto and Jane Metcalfe's Wired, but something closer to the endlessly creative, weird, off-kilter, semi-insane world imagined by Philip K. Dick and, later, Neal Stephenson."
Eight years later, the "semi-insane" world is no less insane, and humans, as they always have, are falling prey to increasingly intricate schemes and hoaxes. In September, Semafor's Max Tani revealed that a large number of YouTube videos—several of which garnered hundreds of thousands of views—were made by "ghost creators." In these videos, presented as news reports, real actors were paid to read AI-written scripts "laced with misleading claims and outright falsehoods." According to Tani, these "accounts appear to be run not by political operatives trying to win, or foreign intelligence efforts seeking to destabilize the US, but by engagement junkies detached from the stakes of politics." While any semi-media-literate person in 2026 could tell you that not all YouTube videos should be taken as fact, the scale of the operation was staggering.
The deception crisis plagues the media as well. Recently, the platform Qwoted, which connects journalists with sources, had to remove a supposed art therapy expert from its website after her "details were found to be false," reported the Press Gazette. According to the Gazette, the fake therapist's insights had been cited in several outlets, including Psychology, Forbes, Glamour, and Vice. I have also raised concerns about news outlets and commentators citing polls published by EduBirdie, a Cyprus-based company that sells human-written academic papers to students for $8 a page (ethics aside, what a bold business model in the AI age).
So what is to be done? As Gillespie wrote in 2018, there are existing legal levers to root out fraud, but any top-down approach to squashing online lies "will be poorly applied, repressive, and ultimately arbitrary." Government-led crackdowns on COVID-19 "misinformation" have proven him right. Outsourcing the arbitration of truth would only diminish our access to information, and no one entity, particularly the government, should be trusted to determine what is true or false. Unfortunately, the Trump administration has not learned much from the pandemic era and has instead repeatedly tried to crack down on media coverage it doesn't like.
Ideally, media organizations would act as B.S. detectors, but clearly, they often fail to do so. So, consumers are left to wade through lies, AI hoaxes, and so-called "social experiments." This may be tedious work, but it is necessary for consumers to evolve as technologies change. This sleuthing for scams may even be enjoyable. Why pay to have your brain scrambled by Nathan Fielder's Elizabeth Holmes documentary when you can drive yourself insane by tracking down and scrutinizing widely cited statistics and polls?
The post Worst <i>Nathan for You</i>–Style Scheme Ever? A Polling Company Claimed Its Fake Polls Were a Social Experiment. appeared first on Reason Magazine.

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If you're reading this, then the internet still works. But that's something that we shouldn't necessarily take for granted after this week's global cybersecurity meltdown.
"Think of it this way: someone discovered that millions of buildings in the country have the same broken lock, and now everyone knows how to open it," writes Matt Shumer in a lengthy post on X about the situation. "The lock maker has sent out a fix, but every building owner has to install it themselves, and many haven't yet."
That massive vulnerability was identified with the help of AI, but the growing capabilities of AI-powered hackers mean that vulnerabilities can be exploited much more rapidly too.
This is the world we live in now. In August, more than 100 tech companies signed a letter warning about exactly this possibility. On Thursday, one of Anthropic's top information security officers wrote that cybersecurity threats "are going to get a lot worse before they get better." Major banks are rushing to secure themselves after reports of autonomous agents operating inside accounts (though many of them may have been authorized by account holders).
This is unlikely to be the last incident like this. Cybersecurity firm CrowdStrike says it saw twice as many "agentic intrusions" (hacking done by an autonomous or semiautonomous AI) in August as in July, and then the number doubled again in September.
Scary stuff, for sure. As is usually the case, however, prevention is better than panic.
Shumer's post contains many helpful suggestions for better online security—it is particularly important to secure your email accounts, since that is the gateway to so much of what we do online. Here's a 15-step plan to stay more digitally secure in the AI age. (And if you're really worried about everything falling to bits, Reason's got you covered there too.) If your devices and browsers have updates available, install them. And for the love of digital gods, don't click on random links in strange emails!
The man who (maybe) saved the internet? There is an old XKCD webcomic—and I'm dating myself as a very specific type of millennial by even referencing that—that seems to perfectly sum up what happened this week. Here it is:

Here's the craziest part: That's basically true! Except the one random person lives in Czechia instead of Nebraska. His name is Ondřej Surý, and The Atlantic's Charlie Warzel found him:
Surý, who lives in Czechia, does not work for the PHP Foundation. But alongside his day job as director of domain-name-system engineering at the nonprofit Internet Systems Consortium, in a volunteer capacity, he maintains and helps automate patches for the coding language. His work, with that of just a handful of others, has allowed countless websites and organizations to fix these vulnerabilities quickly. Over the past 48 hours, he's become arguably the unsung hero of the entire internet—despite the fact that the only compensation he receives is from modest donations. "Ondřej will save the internet today," a user in the PHP Subreddit wrote.
In the war between AI hackers and AI defenders, it's still humans who are the heroes. At least for now.
Art of the steal. Yesterday, in this space, I detailed how voters are fed up with the Trump administration's seemingly endless stream of corruption. But it's been a whole 24 hours, which means there is yet another scandal in the news—thanks to a Vanity Fair article about President Donald Trump's son-in-law Jared Kushner.
The article is an excerpt from a forthcoming book. In it, author Matthew Cole claims that Dutch investigators gained access to Kushner's phone with the help of Russian hackers. The evidence from the phone and other sources shows that Kushner has been taking money from the governments of Saudi Arabia and the United Arab Emirates to "push their agenda with Trump."
Kushner says the article's claims are "outrageous and categorically false."
But wait, there's yet another corruption story. The Justice Department is reportedly probing whether Trump ally Corey Lewandowski profited from his role as a top adviser at the Department of Homeland Security (DHS). The Washington Post reports that the investigation is based on a referral from the DHS inspector general and is focused on "contracting fraud."
It may or may not be connected to other allegations that surfaced in September, when The Wall Street Journal reported that Lewandowski approached officials in Qatar and the UAE about being hired to help with "visa issues" and other matters.
In both matters, Lewandowski has denied the allegations. He's no longer working for the department, having been fired earlier this year amid a messy scandal involving then–DHS Secretary Kristi Noem, who was also canned.
Scenes from Virginia: Federal prosecutors indicted state Sen. L. Louise Lucas (D–Portsmouth), one of the most powerful Democrats in Virginia, on charges of racketeering and money laundering in connection with illegal marijuana sales. (Don't get me started on how dumb it is that recreational marijuana use has been legal here since 2021, but commercial sales are still forbidden. If it's legal to use something, it should be legal to sell it!)
Lucas pushed the failed Virginia redistricting effort and has been an outspoken critic of Trump. She plans to fight the charges. Virginia Gov. Abigail Spanberger, also a Democrat, said in a statement that the timing of the indictment, just days before the midterm elections, "further erodes the trust the American people deserve to have in the Department of Justice."
The post The Man Who Saved the Internet appeared first on Reason Magazine.
On eBay Live, livestreaming is for the entrepreneurial everyman. It is a no-frills, decentralized QVC for the modern age.
The interface is clunky, the sellers are unpolished, and the viewer numbers are low. The site is more like a digital garage sale than a Sotheby's auction, but it's just as thrilling to watch a bidder win a rare baseball card as to watch one win a Rothko.
Items for sale include Rolex watches, Funko Pop toys, commemorative coins, and Michael Kors backpacks, which sellers hawk to audiences of anywhere from 10 to 1,000 other souls. These online auctioneers set countdown clocks, sometimes as short as 10 seconds. Bids start as low as $1.
Tuning into a sub-100-viewer eBay Live auction is strangely intimate. Sellers, often in makeshift home sets or nondescript warehouse backrooms, fill the time between auctions with banter and often play music on their own speakers. Sellers also respond to the audience, affectionately referred to as "chat."
One bidding frenzy drew me in. Ten seconds and a flurry of clicks later, I became the proud owner of a $3.81 Dragonite Pokémon card. I know nothing about Pokémon, yet I felt a surge of joy hearing my username declared the winner. There is a simple pleasure in buying and selling real things in a digital auction house.
The post Review: eBay Live Is QVC for the Modern Age appeared first on Reason Magazine.


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An uncanny strength of the second Trump administration has been its ability to be involved in so many scandals that no single one seems to become a dominant story.
Take the most recent allegations about Alina Habba, Trump's former personal defense attorney, who recently landed a plush gig working for Julio Herrera Velutini, a Venezuelan banker. Habba will get $50 million over five years to do unspecified work for a company that barely exists, according to The New York Times, while Herrera got a presidential pardon for a 2025 campaign finance charge.
That's just a typical day for the current White House, where the mingling of personal and public business has become routine. Some days, the story is President Donald Trump trying to help himself to taxpayer funds by suing the government he runs, or shipping billions of taxpayer dollars to a foreign mining company partially owned by his sons. Other times, it is Trump selling political influence in the form of digital coins, or his appointees getting caught in naked pay-to-play schemes. If you have a hard time keeping track of it all, I get it. The corruption is so deep and wide that focusing on any singular item becomes difficult.
But that constellation of corruption might finally be breaking through to voters ahead of next month's midterm elections.
A recent Fox News poll found that "government corruption" was the top issue for voters, ranking ahead of inflation and gas prices. Conservative commentators are taking notice.
"What they're saying is, 'Look, we're tired of you getting rich and us getting poor,'" former White House Chief of Staff Mick Mulvaney said this week.
Tim Carney, senior columnist at the conservative Washington Examiner, also tabs the corruption issue—along with other "avoidable mistakes" such as the Iran War and tariffs—as one of the major reasons why Democrats are likely to win the midterms:
Trump and his family have enriched themselves in this second term in ways more similar to third-world regimes or Cook County than to any previous administration. He and his family operate a financial company that has received heavy investments from Qatar's government. He's sold access to himself by selling otherwise worthless cryptocurrency. The IRS he controls settled a lawsuit with him, promising to pay him $1.8 billion (this settlement was voided by a judge).
Trump is not directly on the ballot next month, of course. And most voters might not be able to tell you the details of any single Trump scandal in detail. Even so, this may turn out to be the defining narrative of the second Trump administration, and there seems to be a growing consensus that Republicans have allowed (if not aided and abetted) his corrupt behavior, so it's time to give Democrats a shot at reining it in.
The Trump corruption issue is like the Biden cognitive decline issue in one key sense: Everyone around the president or even supporting him professionally from afar should be asked about it, and their lies/claims of ignorance should be hung around their necks like dumbbells.
— Matt Welch (@MattWelch) October 20, 2026
Vice President J.D. Vance told journalist Mark Halperin this week that he's "never seen any evidence that anybody's selling access to the president." When Halperin pushed back, Vance doubled down: "What I would say is I don't think there's evidence that the Trump family has become enriched by politics," the vice president said.
So either Vance isn't paying attention, or he's deliberately misleading. "Credit to Vance, it's as good an argument as is available to him," writes Daniel Foster at National Review. "The bad news is it's still not very good."
The internet nearly crashed on Wednesday as digital security and website administrators scrambled to patch two vulnerabilities in the PHP programming language that serves as the basis for many websites.
"Since its development in the 1990s, PHP has evolved into an essential scripting language for web development and is used across vast swaths of the internet in websites and software," explains Wired. "Everything from publishing systems like WordPress and Drupal to e-commerce platforms like Adobe's Magento are built on PHP."
Amid fears that hackers and AI agents could exploit the security weakness, many websites were taken offline. The National Security Agency and its counterparts in the United Kingdom and the European Union sounded the alarm. Even the prime minister of Japan, Sanae Takaichi, was telling website administrators to take the issue seriously.
The potential hacking abilities of advanced AI agents make these sorts of security risks more serious. In this case, however, the problem was also identified with the help of AI.
"Ryan Austin, a researcher at Calif, uncovered the flaws with help from GPT-5.6 Sol, one of OpenAI's most advanced models, during an audit of PHP's source code in August," The Wall Street Journal reports. Another security researcher had flagged the issue years ago, but it had never been fixed because it was considered "considered too difficult to exploit" by human hackers.
This is the future of humanity's digital landscape. "Given the severity of these flaws and PHP's widespread use, we consider this one of the most impactful security issues in recent memory," OpenAI said in a statement on Wednesday. "It highlights how AI can uncover security flaws with internet-scale impact, but the same capabilities can also help attackers rapidly develop offensive tools and exploits."
(A shoutout to Reason's web development team for keeping us up and running, today and every day.)
"Fanciful fiction." Media outlets also continue to face decidedly nondigital threats over articles and polls that make the president unhappy.
The White House threatened Politico on Wednesday with unspecified "consequences" for publishing "fanciful fiction" in a series of articles earlier this month about White House Chief of Staff Susie Wiles. If the articles are not retracted, it would trigger "an immediate review of Politico's relationship with the White House, and, of course, consideration of all other appropriate and available legal remedies," wrote White House counsel William O. Scharf in a letter to the media outlet's publisher.
Meanwhile, FCC Chairman Brendan Carr issued vague threats to broadcasters who cover what Carr called "Fake Polls" intended to "alter the normal patterns of voter turnout and enthusiasm."
These sorts of threats are an affront to the First Amendment, of course. But they are downstream of a more significant issue: the very existence of the FCC.
It's a problem, obviously, that the FCC is run by an authoritarian jackass. But the bigger problem is that the agency contains so many tempting tools for an authoritarian jackass to wield. https://t.co/Q4IJXntkOy
— Jesse Walker (@notjessewalker) October 21, 2026
A group dispatched by Hegseth's team in February attempted to move the historic globe, said to be used by Eisenhower during World War II.
They lifted it from its home in an Army office in the Pentagon … and dropped it. pic.twitter.com/vTjWdYXn0k
— Dan Lamothe (@DanLamothe) October 22, 2026
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